In this episode of the VWO Podcast, host Aanchal Mahajan sits down with April Hung, digital consultant and founder of Four Digital.

With 6+ years of experience across New Zealand and Taiwan, April shares how she helps brands turn insights into action and build stronger experimentation cultures.

April’s journey started in New Zealand’s media industry, leading data-driven strategies for one of the country’s largest entertainment groups.

Now in Taiwan, she’s driving the adoption of CRO in an emerging digital market. 🚀

In this episode, you’ll learn about:

✅ Transitioning from a mature to an emerging CRO market

✅ Cultural & organizational factors that shape experimentation in Asia

✅ Which Taiwanese industries are embracing CRO

✅ Overcoming psychological blockers to testing adoption

✅ How AI tools lower barriers for hesitant brands

✅ April’s vision for Taiwan as a future CRO powerhouse

Whether you’re scaling CRO in emerging markets or curious about Asia’s digital optimization landscape, this episode is packed with insights you can act on. 💡

Tune in now and subscribe for more conversations with CRO leaders.

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