Voices Of Influence

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Voices Of Influence

Ben Jeffries & Caspar Lee

19 episodes

1 week ago

Welcome to Voices of Influence, a podcast created by Influencer. In a world where creators and their audiences shape culture, and the media and advertising world is evolving faster than ever, Voices of Influence is about the people driving that change. From creators and founders to media leaders, trailblazing brands and industry insiders, these voices shape the future. Voices of Influence explores creative risks, pivotal decisions, and career-defining moments. Expect honest conversations about growth, ambition, and the shifts transforming how we connect, create, and communicate.

Hosted on Acast. See acast.com/privacy for more information.

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Entrepreneurship

All content for Voices Of Influence is the property of Ben Jeffries & Caspar Lee and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Welcome to Voices of Influence, a podcast created by Influencer. In a world where creators and their audiences shape culture, and the media and advertising world is evolving faster than ever, Voices of Influence is about the people driving that change. From creators and founders to media leaders, trailblazing brands and industry insiders, these voices shape the future. Voices of Influence explores creative risks, pivotal decisions, and career-defining moments. Expect honest conversations about growth, ambition, and the shifts transforming how we connect, create, and communicate.

Hosted on Acast. See acast.com/privacy for more information.

Show more...

Entrepreneurship

Episodes (19/19)

Voices Of Influence

What It Takes to Build a Legacy Brand - Ellie Norman On The Evolution of F1 to Formula E

Ellie Norman, Chief Marketing Officer at Formula E, joins us to share her journey through some of the world’s biggest sports and entertainment brands, from shaping the global image of Formula 1 to leading the marketing at Manchester United and now steering Formula E’s vision for a sustainable future. We also discuss leadership, mentorship, and what it takes to break barriers in the fast-paced world of marketing.

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1 week ago

47 minutes 37 seconds

Voices Of Influence

A Thirst For Growth: The SULT story

How do you transform a wellness startup into a cultural brand?

The SULT founders reveal how they have leveraged social media to build credibility, connection, and conversion. We explore the tactics behind their content strategy, the role of community in brand storytelling, and what every marketer can learn from their digital-first approach.

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3 weeks ago

50 minutes 16 seconds

Voices Of Influence

From YouTube to Boardrooms: Caspar Lee & Joe Sugg on content, careers and collaborating in business

In this episode of Voices of Influence, longtime friends and YouTube pioneers Caspar Lee and Joe Sugg sit down for an honest and entertaining conversation about their journey from viral creators to entrepreneurship.

The conversation dives into their thoughts on short form vs long form content, digital media vs traditional media (including the feature length DVD they starred in) as well as the story behind Joe’s journey from roof thatching to the West End stage.

They explore their shared vision which led them to launch their own talent management company, MVE Management and how Joe came to be an investor in Influencer. If you're curious about how creators can take control of their careers and build something lasting, this one’s for you.

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3 months ago

38 minutes 40 seconds

Voices Of Influence

Simon Squibb on how personal brand is more powerful than ever

In the first episode of our newly-named 'Voices of Influence' series, we welcomed Simon Squibb to the studio. Simon puts the E in entrepreneur, having built his first business at 15 years old, and embarking on an incredible journey building a community of over 14 million people on social media, eventually building his current business helpbnk.com. In this conversation, we discuss University, AI, Entrepreneurship and how the creator economy is just getting started, as well as Simon's mission and future vision. Enjoy!

Quote to remember:

“Don’t build a business. Build a brand.”

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5 months ago

44 minutes 52 seconds

Voices Of Influence

[Mentors] Banking on Success: Marketing Strategies with NatWest Group’s James Wallis

This week, we sit down with James Wallis, Head of Marketing for NatWest Group, home of award-winning campaigns such as Backing Business. After 11 years at NatWest, James discusses his opinion on employee tenure as well as sharing tips for perfecting the creator selection process and insights into future trends in the influencer marketing industry!

All views expressed are James' own.

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1 year ago

1 hour 5 minutes 14 seconds

Voices Of Influence

[Mentors] Beyond the Broadcast: Harnessing Influence on Channel 4 with Eni Awoyemi

This week, we sit down with Eni Awoyemi, Digital Influencer Partnerships Lead at Channel 4, home to shows such as The Great British Bake Off, Married at First Sight and Hollyoaks. Eni discusses the best way to spot rising creators and the importance of utilising creators as brand ambassadors to ensure you're building a strategy destined for success!

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1 year ago

40 minutes 4 seconds

Voices Of Influence

[Mentors] Sweet Success: Innovation in the Ice-Cream Industry with Unilever’s Jennifer Dyne

This week, we sit down with Jennifer Dyne, Head of Ice-Cream at Unilever, home to brands such as Wall's, Ben & Jerry's and Magnum. Jennifer discusses the impact of creators on marketing strategies and the importance of balancing authenticity with consistency to ensure you're building a brand that will last for over 100 years!

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1 year ago

40 minutes 31 seconds

Voices Of Influence

[Mentors] Staying Power: Navigating the Fashion Industry with Free People's John Sadeghipoor

This week we sit down with John Sadeghipoor, Director of Marketing at Free People Europe, a portfolio brand of URBN. John discussed how long standing brands can stay relevant, especially in a fast paced industry such as fashion, and why he has named 2023 the year of the brand collaboration.

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1 year ago

46 minutes 52 seconds

Voices Of Influence

[Mentors] The Beauty of Influencer Marketing with the INKEY List’s Isobel Selby

This week we sit down with Isobel Selby, Head of Social and Influencer at the INKEY List, the viral skincare brand that is making luxury accessible. Isobel gave us her top tips for a high performing creator campaign, including using influencer marketing as a social listening tool, using creators outside digital advertising, and relying on creators as the experts in their field.

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1 year ago

39 minutes 43 seconds

Voices Of Influence

[Mentors] Survival Of The Fittest: Standing Out In A Saturated Market with Gymbox’s Rory McEntee

This week we sit down with Rory McEntee, Brand & Marketing Director at Gymbox, the gym that’s taken London by storm. Rory has held senior marketing roles at a number of the UK’s favourite food and lifestyle brands, including Pizza Express, Cineworld, and Papa Johns. Now, through unlikely partnerships and cheeky marketing stunts, he’s working to cement Gymbox as a household name.

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1 year ago

44 minutes 49 seconds

Voices Of Influence

Experimenting Your Way To The Top - Philippa Brown

This week we sit down with Philippa Brown, Worldwide CEO of PHD, the global media and marketing communications agency. Philippa began her career as an accountant but quickly pivoted to and fell in love with the world of advertising. Since then, Phillippa has worked at some of the world's biggest agencies including BBH and Omnicom Media Group, and now sits at the helm of PHD. In this episode, we discuss everything from Philippa's journey and what she wishes she'd done differently to her love of football and the lessons she's learned from watching her team, Wolves FC, play. We hope you enjoy the episode!

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2 years ago

40 minutes 30 seconds

Voices Of Influence

Creating The Uber For Beauty - Venetia Archer

This week we sit down with Venetia Archer, Founder and CEO of on-demand beauty booking platform, Ruuby. Venetia left her career as a Geopolitical Risk Analyst to launch Ruuby in 2015, with a £25,000 start-up loan. Since then, Venetia has raised £2.5 million from backers including former Bulgari CEO Francesco Trapani and Henry Lane Fox’s accelerator Founders Factory. In the episode, we deep dive into Venetia’s journey as an entrepreneur, including having 5 other business ideas before starting Ruuby, from carbonated coffee to nicotine gum! We hope you enjoy the episode!

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3 years ago

45 minutes 13 seconds

Voices Of Influence

Why His Multi-Million Pound Exit Isn’t His Greatest Achievement - Dominic McGregor

In this week’s episode of Mentors, we chatted to Dominic McGregor, Founding Partner of Fearless Adventures and Founder & Ex-COO of Social Chain. Dom dropped out of university to co-found Social Chain, growing the company to 550 employees with group revenues of nearly €200m per year, before a successful IPO in 2021. Dom has since founded his own fund, Fearless Adventures, which intends to grow the "next generation" of direct-to-consumer (D2C) success stories. In this episode, we discuss Dom’s journey and how that has impacted his mental health, the best advice he’s had along the way, and why Social Chain’s IPO isn’t even his greatest achievement. We hope you enjoy it!

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3 years ago

Voices Of Influence

The Secret Behind Wild Deodorant's Market Dominance - Freddy Ward & Charlie Bowes-Lyon

In today’s episode, we are joined by Freddy Ward and Charlie Bowes-Lyon, founders of Wild Cosmetics, a D2C sustainable, natural deodorant brand. Wild generated eight-figure revenues in its first full year of trading, recording 400% year-on-year growth in 2021 and selling 2.5 million of its gender-neutral line of compostable deodorants. They have also received over 6,000 5* star reviews on Trustpilot. In this episode, we discussed how the idea for Wild began, where the company plans to go in the next 12 months and everything in between. We hope you enjoy the episode!

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3 years ago

52 minutes 56 seconds

Voices Of Influence

Lessons from the CEO of ASOS on Running a Multi-Billion Pound Business - Nick Beighton

In this week’s episode, we talk with Nick Beighton, previous CEO of ASOS. We discussed everything from ASOS’s acquisition of Topshop, to his advice on leadership, to creating culture and values in an office whilst integrating some purposeful chaos too. Nick resigned as CEO of ASOS in October 2021 and it was great to hear what he’s been doing since, as well as his plans for the future. We hope you enjoy it!

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3 years ago

49 minutes 7 seconds

Voices Of Influence

Leading the Sustainable Fashion Revolution - Eshita Kabra-Davies

In today’s episode of Mentors, we talk with Eshita Kabra-Davies, founder of By Rotation, the world's first social rental app. Eshita started By Rotation as a side hustle whilst working full-time at a hedge fund but when By Rotation hit the targets she’d set, Eshita finally left her seven-year career in investment management. Here, we discuss what it took for Eshita to make that move, as well as her best advice; from saying yes to everything to the importance of working for someone else before starting your own company. We hope you enjoy it!

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3 years ago

47 minutes 8 seconds

Voices Of Influence

Finding Purpose After A Multi-Million Dollar Exit - James Connelly

In the third episode of Mentors, we sat down with James Connelly, co-founder of Charlie Oscar Group and ex-Chairman and co-founder of Fetch Media, which he sold to the Dentsu Aegis Network - the third-largest marketing services network in the world. In 2019, James left Fetch to take a ‘gap year’ from the industry. Here, we discuss what James has been up to since, how he dealt with the transition period after he exited, and his best advice for dealing with the negative elements that come with running a company.

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3 years ago

1 hour 11 minutes 35 seconds

Voices Of Influence

Building A Sweet Empire, The Story of Candy Kittens - Jamie Laing and Ed Williams

In this week’s episode of Mentors, we chatted to Jamie Laing and Ed Williams, co-founders of vegan sweet brand Candy Kittens, the fast-growing confectionary brand which sells a bag of sweets every 12 seconds! We discussed everything from the role that Jamie’s time on the reality TV show Made In Chelsea has played on the brand’s success to why running a business in order to sell it means you inevitably won’t succeed. Enjoy the episode!

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3 years ago

51 minutes 49 seconds

Voices Of Influence

From World's Youngest Dragon To Unicorn Builder - Michele Romanow

During Web Summit, we recorded an episode with Michele Romanow, Michele is a serial entrepreneur who started six companies before her 35th birthday. A "Dragon" on the Canadian hit TV show Dragons' Den (Canada’s Shark Tank), Michele is the co-founder of Clearco, a performance financing company that’s invested $2.5 billion into 5500+ e-commerce and SaaS companies to date. She previously co-founded SnapSaves, acquired by Groupon and was Co-Founder of Buytopia.ca. A prolific investor, Michele was recently named Fortune’s 40 under 40, a Young Global Leader by the World Economic Forum, one of Canada’s Most Powerful Women and Canada’s Angel Investor of the Year. We discussed everything from dancing on tables with Richard Branson to how to do hybrid working successfully. As Michele would say “Stay scrappy and humble”. Enjoy the episode!!

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3 years ago

35 minutes 8 seconds