🎙️ Episode Title:
Sailor Guevara: Craft Advocacy, Perfect Whiskey Sours, and Diversity in Distilling
🥃 Episode Overview:
In this episode of Voices of Distilling, host Ronnell Richards welcomes Sailor Guevara, a dedicated spirits advocate, educator, and recipient of ADI’s inaugural Influencer Award. Sailor shares her inspiring journey from hospitality to industry advocacy, highlights her passion for elevating craft spirits, and discusses the importance of diversity and inclusion in the distilling world. From her favorite cocktail to her advice for small brands, Sailor's insights are sure to resonate with distillers, enthusiasts, and advocates alike.
⌚ Timestamps:
[00:00] - Introduction: Ronnell introduces Sailor Guevara and the significance of her work in the industry.
[01:50] - Award Spotlight: Sailor reflects on receiving ADI’s Influencer Award and its importance for non-distiller contributors.
[02:40] - Craft Advocacy: Sharing her passion for supporting emerging craft brands and her role with Good Deed Spirits.
[06:15] - Desert Island Cocktail: Sailor reveals her favorite drink, the Whiskey Sour, and explains what makes it perfect.
[09:30] - Diversity and Inclusion: Sailor discusses the evolution of the industry, representation, and creating safer spaces.
[14:00] - Industry Challenges: Advice for small brands on connecting with bartenders and overcoming distribution barriers.
[18:00] - Personal Journey: Sailor's transition from hospitality to advocacy and her love for storytelling.
[19:30] - Call to Action for Brands: The importance of building relationships and engaging with tastemakers.
[21:00] - Closing Reflections: Ronnell and Sailor emphasize the power of community in distilling and thank the ADI audience.
💼 Presenting Sponsor:
American Distilling Institute
About: The American Distilling Institute (ADI) is dedicated to supporting craft distillers worldwide. As the heart of distilling, ADI provides resources, education, and a thriving community.
Website/Membership Info: Visit Distilling.com to learn more and join the ADI family.
🎤 Today's Guest:
Sailor Guevara
Role: Spirits Educator, Advocate, and Executive Director of Good Deed Spirits
Website & Social Media: sailorguevara.com
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📧 Contact Us:
Have questions or suggestions? Want to be a guest? Email us at ronnell@distilling.com.
🥂 Thank you for tuning into "Voices of Distilling." Until next time, cheers to the heart of distilling!