Jackie Summers: Trailblazing Liqueurs, Legacy, and Lessons from the Heart of Distilling

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Voices Of Distilling

Ronnell Richards

116 episodes

2 days ago

Meet trailblazers in the world of craft distilling. Host, Ronnell Richards, the founder of Business & Bourbon, introduces you to interesting and diverse voices in craft distilling. These American Distilling Institute members have the pulse of the industry and are willing to share their stories, insights, and advice with our community. Learn their story, learn about the industry. Presented by The American Distilling Institute "the heart of craft distilling"

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Jackie Summers: Trailblazing Liqueurs, Legacy, and Lessons from the Heart of Distilling

Voices Of Distilling

19 minutes 6 seconds

10 months ago

Jackie Summers: Trailblazing Liqueurs, Legacy, and Lessons from the Heart of Distilling

🎙️ Episode Title: Jackie Summers: Trailblazing Liqueurs, Legacy, and Lessons from the Heart of Distilling 🥃 Episode Overview: In this episode of Voices of Distilling, host Ronnell Richards sits down with Jackie Summers, the creator of Sorel Liqueur and a true trailblazer in the distilling industry. From surviving life-changing challenges to preserving cultural heritage through a unique product, Jackie shares his inspiring journey of passion, perseverance, and purpose. This conversation is rich with wisdom, history, and a few laughs as Jackie discusses the art of relationship-building, competing with industry giants, and the importance of staying true to your mission. ⌚ Timestamps: [00:00] - Introduction: Ronnell sets the stage and introduces Jackie Summers. [01:30] - Award Spotlight: Jackie discusses winning Best in Class for the second time in three years. [04:00] - The Origin of Sorrel: Jackie shares the story of Sorel Liqueur, from his Caribbean roots to 623 attempts to perfect the recipe. [09:30] - Cultural Legacy: How Sorel honors African and Afro-Caribbean heritage and tells the story of resilience. [14:00] - The Keys to Success: Jackie shares the romantic and practical reasons behind his success and the challenges of competing against big brands. [18:00] - Advice for Aspiring Distillers: Jackie’s candid insights for newcomers to the craft distilling industry. [21:30] - Competing with Giants: Lessons on relationship-building and why “nobody wants to drink your sh*t.” [25:00] - Distribution and Availability: Where to find Sorrel Liqueur in 40 states and six countries. [27:00] - Closing Thoughts: Ronnell reflects on Jackie’s story and the importance of community in distilling. 💼 Presenting Sponsor: American Distilling Institute About: The American Distilling Institute is the premier organization supporting craft distillers worldwide. As the heart of distilling, ADI provides resources, education, and a community to empower distillers. Website/Membership Info: Visit Distilling.com to learn more and become a member. 🎤 Today's Guest: Jackie Summers Role: Founder, Sorel Liqueur Website & Instagram: https://sorelofficial.com/ 🌟 Support "Voices of Distilling": Rate & Review: If you enjoyed this episode, please take a moment to rate and review our podcast – it truly helps others discover these spirited stories. Become a Member of ADI: Join the American Distilling Institute to access exclusive content, educational resources, and our annual conference. Visit Distilling.com for more information. 🔔 Stay Connected: Subscribe: Don’t miss an episode – subscribe to our channel! Social Media: - Facebook: https://www.facebook.com/americandistilling/ - LinkedIn: https://www.linkedin.com/company/american-distilling-institute/ 📧 Contact Us: Have a question, suggestion, or want to be a guest? Email us at ronnell@distilling.com 🥂 Thank you for tuning into "Voices of Distilling." Until next time, cheers to the heart of distilling!