Get your copy of Down the Rabbit Hole: https://www.downtherabbitholebook.com/

Join us in this enlightening episode of the Vitality Vault Podcast, where host Shannon Hayes interviews Lacey J. Faught, co-author of the compelling new book, Down the Rabbit Hole: Slowing the Spread of Misinformation and Propaganda on Social Media. 

As women entrepreneurs and seasoned professionals in the digital marketing sphere, both Lacey and Shannon delve into the pervasive issue of misinformation across social platforms and its profound impact on society and businesses alike.

Find Lacey J online everywhere!

LinkedIn: https://www.linkedin.com/in/laceyjfaught/

Website: https://thinkspry.com/social-media-for-good/

https://www.laceyj.com/

Podcast: https://spryspacepodcast.podbean.com/

Instagram: https://www.instagram.com/laceyjfaught/

Co-Author Adrienne Harvey LinkedIn: https://www.linkedin.com/in/adriennemillsharvey/

Lacey, bringing over a decade of experience in social media marketing, shares her insights on how misinformation spreads and the practical steps individuals and businesses can take to identify and combat misleading content. This episode is not just a book promotion—it's a crucial conversation for anyone looking to understand the nuances of digital literacy and the importance of critical thinking online.

Whether you're a business owner, marketer, or just an everyday social media user, this episode offers valuable strategies to enhance your understanding of social media’s influence and safeguard against the tidal wave of misinformation. Key discussions include the "Three-Click Method" for evaluating the credibility of online information and the importance of maintaining digital awareness in a post-truth era.

Tune in to empower yourself with the knowledge to navigate the complex landscape of social media responsibly and effectively. Perfect for listeners interested in social media ethics, digital marketing, and media literacy. Don't miss this essential conversation as Lacey and Shannon explore how we can all contribute to a more informed and less polarized online community.

• Guest Introduction: Meet Lacey J. Faught, an expert in digital marketing and social media, discussing her latest book on misinformation spread online.
• Book Focus: Explore Down the Rabbit Hole, which addresses the spread of misinformation and propaganda on social media.
• Misinformation Dynamics: Understand how propaganda spreads and its impact on public perception, crucial for maintaining brand integrity.
• Importance of Digital Literacy: Learn why digital literacy is key for anyone using social media for business purposes.
• Three-Click Method: Discover a practical method to verify the credibility of online content, enhancing your business's online trustworthiness.
• Social Media Strategy for Business: Gain insights on navigating social media responsibly to protect and leverage your business brand.
• Impact on Culture: Discuss how misinformation affects societal norms and the implications for market trends and consumer behavior.
• Business Best Practices: Tips on maintaining an authentic and factual online presence to build long-lasting customer relationships.
• Interactive Q&A: Engage with real-world questions from listeners about managing misinformation challenges in business.
• Proactive Steps: Encouragement to adopt critical thinking and responsible content sharing to foster a reliable business environment on social media.

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