What does it take to escape a life of control and build a future on your own terms? McKenna Zannini’s journey is nothing short of extraordinary. From growing up in the confines of a cult in rural Pennsylvania to graduating from Wharton, thriving on Wall Street, and launching a successful digital marketing agency, McKenna embodies resilience, courage, and determination. In this episode, she opens up about her upbringing, the pivotal moment that led her to leave, and how she cultivated the grit to turn challenges into opportunities. Whether you’re an entrepreneur, dreamer, or someone seeking inspiration to take bold action, this episode will leave you empowered to break barriers and rewrite your story.
Makenas Links:
Website: https://www.theboutiquecoo.com/
Linkedin: https://www.linkedin.com/in/makena-finger-zannini-7291981b0/
https://www.linkedin.com/company/the-boutique-coo/
Instagram: https://www.instagram.com/theboutiquecoo
Shannons Links:
Website: medspamastery.co
Linkedin: https://www.linkedin.com/company/medspamastery/?viewAsMember=true
Instagram: instagram.com/shannonventures instagram.com/themedspamasteryreport
Facebook: https://www.facebook.com/profile.php?id=61566212074885
Pinterest: https://www.pinterest.com/themedspamasteryreport/
Escaping a cult: McKenna Zannini shares her upbringing in the Apostolic Reformation cult and the challenges of breaking free.
Finding courage: The pivotal moment when McKenna realized she needed to leave her community and forge her own path.
Overcoming trauma: Insights into the emotional and psychological resilience required to start over.
From cult to Wharton: How McKenna defied the odds to attend the prestigious Wharton School of Business.
Thriving on Wall Street: Lessons learned as a woman succeeding in a high-pressure, male-dominated environment.
Bias for action: The entrepreneurial mindset that propelled McKenna to start and grow her digital marketing agency.
East Coast grit meets West Coast reinvention: McKenna’s journey from Pennsylvania to New York and finally to Oregon.
Building a women-led agency: Why McKenna’s agency resonates with female entrepreneurs and prioritizes approachable, results-driven services.
Navigating family estrangement: McKenna reflects on the ongoing grief of separating from her family and siblings still in the cult.
Inspiration for entrepreneurs: Advice for women in business, including taking risks, embracing imperfection, and the power of forward momentum.
More from Vitality Ventures Group:
Website: vitalityventuresgroup.com
Linkedin: https://www.linkedin.com/company/vitalityventuresgroup/?viewAsMember=true
Instagram: instagram.com/vitalityventuresgroup.com
Facebook: https://www.facebook.com/vitalityventuresgroup
Pinterest: https://www.pinterest.com/vitalityventuresgroup/
More from Vitality Lens:
Website: vitalitylens.com
Linkedin: https://www.linkedin.com/in/madison-riley-39a479180/
Instagram: https://www.instagram.com/vitalitylens
Facebook: https://www.facebook.com/maddierileystudios
Pinterest: https://www.pinterest.com/vitalitylensmedia/
#WomenInBusiness #FemaleEntrepreneur #Leadership #WomenLeaders #EmpowerWomen #BusinessWoman #EntrepreneurLife #WomenInLeadership #InspiringWomen #WomenInnovators #LeadershipDevelopment #WomenInTech #FemaleFounders #WomenInIndustry #InnovativeWomen #EmpathyInLeadership #WomenCEOs #CultSurvivor #OvercomingAdversity #BiasForAction #FemaleEmpowerment #CultEscape #FromCultToCEO #WhartonGraduate #WallStreetToWestCoast #DigitalMarketingAgency #MotivationMonday #SuccessStory #InspiringWomen #StartYourJourney #TakeTheLeap #GritAndGrowth #ActionBias
Music: Lofi Study Musician: FASSounds Site: https://pixabay.com/music/lofi-study-112191/
In this insightful episode of the "Vitality Vault," Shannon Hayes is joined by Jennifer Perry and Alec Wagner, co-owners of Ethereal Aesthetics in Vancouver WA. Jennifer, an anesthesiologist since 2008, shares her transformative journey from experiencing professional burnout in Tillamook to founding a medspa as a new venture. Alec, with his unique background in culinary arts, details his shift from kitchen to medspa management, highlighting the duo's dynamic approach to business. Together, they discuss the challenges of running a medspa, the importance of a personal touch in growth, and balancing work with personal life, all while navigating the evolving industry landscape.
Ethereal Online:
Website: etherealaestheticsllc.com
Instagram: @ethereal|aestheticsllc
Shannons Links:
Website: medspamastery.co
Linkedin: https://www.linkedin.com/company/medspamastery/?viewAsMember=true
Instagram: instagram.com/shannonventures instagram.com/themedspamasteryreport
Facebook: https://www.facebook.com/profile.php?id=61566212074885
Pinterest: https://www.pinterest.com/themedspamasteryreport/
Ethereal Aesthetics Introduction and Background
Shannon introduces Jennifer Perry and Alec Wagner, discussing their dynamic and background in running Ethereal Esthetics, a med spa in the Salmon Creek area of Vancouver.
Jen Perry's Career Journey and Move to Vancouver
Jen Perry discusses her career in nursing and anesthesia, her move from Tillamook to Vancouver due to COVID-19 and burnout, and her diverse living experiences across 36 addresses.
Alec Wagner's Background and Meeting Jen
Alec Wagner shares his culinary background, including his experience with Cirque du Soleil, and recounts how meeting Jen in a Vancouver bar led to his involvement in Ethereal Aesthetics.
Transition to Ethereal Esthetics and Business Growth
Jen explains the evolution of Ethereal Aesthetics from a hobby to a full-fledged business, highlighting the challenges of starting from home and the importance of maintaining a personal touch in their services.
Challenges and Dynamics of Running a Business Together
Jen and Alec discuss the dynamics of their business partnership, including balancing work with personal life, the challenges they face, and their plans for growing the team and services.
Future Plans and Business Goals
The co-owners outline their future goals for Ethereal Aesthetics, such as expanding services and staff, and share their vision for eventually transitioning roles within the business to focus more on management.
Impact of COVID-19 and Business Adaptations
Jen and Alec reflect on the impact of COVID-19 on both their personal lives and business, discussing how they adapted to new safety protocols and the importance of staying flexible.
Networking and Building Relationships
The importance of networking and relationship-building is emphasized, with Jen and Alec discussing how connecting with colleagues and sharing resources has benefited their business growth.
Balancing Personal and Professional Life
Challenges of managing personal and professional life are explored, with Jen and Alec sharing their routines and the importance of taking breaks to maintain work-life balance.
Final Thoughts and Future Plans
The conversation concludes with Jen and Alec expressing gratitude for the opportunity to share their story and discussing the potential for future updates on their business journey.
More from Vitality Ventures Group:
Website: vitalityventuresgroup.com
Linkedin: https://www.linkedin.com/company/vitalityventuresgroup/?viewAsMember=true
Instagram: instagram.com/vitalityventuresgroup.com
Facebook: https://www.facebook.com/vitalityventuresgroup
Pinterest: https://www.pinterest.com/vitalityventuresgroup/
More from Vitality Lens:
Website: vitalitylens.com
Instagram: @vitalitylens
Music: Lofi Study Musician: FASSounds Site: https://pixabay.com/music/lofi-study-112191/
In this episode of Vitality Vault, Shannon Hayes is joined by Ana Delgado, a trailblazer in the medspa industry and the CEO and founder of DentaSpa Seminars and CosMedic Consulting.
Ana shares her experiences and challenges in orchestrating large-scale educational symposiums and the importance of leadership, team building, and the critical role of empathy and multitasking in her success.
This episode offers an in-depth look at the dynamics of running a successful business in the aesthetic industry and the personal growth that comes from navigating the highs and lows of entrepreneurship.
Join us for a conversation filled with insightful leadership strategies and personal anecdotes aimed at empowering women in business.
Anas Links:
Website: iafa.com thecosmedicsolution.com dentaspa-seminars.com
Linkedin: https://www.linkedin.com/in/ana-natalie-delgado-46062943/
Instagram: instagram.com/ananatalie04
Shannons Links:
Website: medspamastery.co
Linkedin: https://www.linkedin.com/company/medspamastery/?viewAsMember=true
Instagram: instagram.com/shannonventures instagram.com/themedspamasteryreport
Facebook: https://www.facebook.com/profile.php?id=61566212074885
Pinterest: https://www.pinterest.com/themedspamasteryreport/
Guest Introduction: Ana Delgado, CEO and founder of Dentist Spa and the International Academy of Facial Aesthetics.
Event Discussion: Insights into the planning and execution of the IAFA annual symposium.
Leadership Focus: The importance of empathy, patience, and teamwork in successful leadership.
Team Dynamics: The role of a supportive team in managing large events and the significance of delegating tasks.
Gender Insights: Observations on gender differences in leadership styles, emphasizing multitasking and empathy more prevalent among women.
Personal Growth: Ana discusses her personal development as a leader and the continuous learning involved.
Challenges in Leadership: Strategies for handling stress and the importance of resilience in entrepreneurship.
Work-Life Balance: Managing professional demands while being a mother and the impact of entrepreneurship on personal life.
Vision and Adaptability: Ana’s journey from starting her business to adapting her vision over time.
Inspiration and Advice: Empowering insights for aspiring entrepreneurs, particularly women, on leadership and the importance of understanding individual strengths and weaknesses.
More from Vitality Ventures Group:
Website: vitalityventuresgroup.com
Linkedin: https://www.linkedin.com/company/vitalityventuresgroup/?viewAsMember=true
Instagram: instagram.com/vitalityventuresgroup.com
Facebook: https://www.facebook.com/vitalityventuresgroup
Pinterest: https://www.pinterest.com/vitalityventuresgroup/
More from Vitality Lens:
Website: vitalitylens.com
Linkedin: https://www.linkedin.com/in/madison-riley-39a479180/
Instagram: https://www.instagram.com/vitalitylens
Facebook: https://www.facebook.com/maddierileystudios
Pinterest: https://www.pinterest.com/vitalitylensmedia/
#WomenInBusiness #FemaleEntrepreneur #Leadership #WomenLeaders #EmpowerWomen #BusinessWoman #EntrepreneurLife #WomenInLeadership #InspiringWomen #WomenEmpowerment #GirlBoss #WomenWhoLead #WomenInnovators #LeadershipDevelopment #WomenInTech #FemaleFounders #WomenInIndustry #InnovativeWomen #EmpathyInLeadership #WomenCEOs #BusinessInnovation #WomenInspiringWomen #WomenWithAmbition #FutureIsFemale #WomenSupportingWomen #SuccessMindset #LeadersInHeels #WomenEntrepreneurs #VisionaryWomen #StrongWomenStrongWorld
Music: Lofi Study Musician: FASSounds Site: https://pixabay.com/music/lofi-study-112191/
In this episode, Shannon and Rhonda dive deep into the world of customer loyalty and engagement. Despite initial reservations about traditional loyalty programs, they explore creative alternatives that could set a business apart. Listen as they discuss why Rhonda, a retail store owner, initially resisted loyalty programs and how her perspective has evolved after two and a half years in business. The duo brainstorm practical, memorable strategies for building customer loyalty without relying on conventional methods. From personalized gifts like recipe cards to potential tech innovations like a business-specific app, this episode is packed with actionable ideas designed to turn casual customers into passionate advocates. Whether you're a small business owner or just curious about innovative marketing strategies, this discussion on blending old-school charm with modern tech offers plenty of inspiration.
Introduction to Loyalty Programs: Rhonda shares her initial hesitation about creating a loyalty program due to startup costs and a belief in the power of exceptional customer service and product quality alone.
Evolving Views on Customer Engagement: As the business matures, Rhonda recognizes the demand for a loyalty program from certain customer segments, prompting a reconsideration of her initial stance.
Debate on the Value of Loyalty Programs: Shannon and Rhonda discuss the pros and cons of loyalty programs, with input on their personal experiences and preferences regarding customer rewards.
Exploring Alternative Engagement Strategies: They brainstorm innovative, non-traditional ways to engage customers, such as personalized gifts and memorable store experiences, which could replace or enhance traditional loyalty programs.
Personal Touches and Customer Memories: Discussion of how small, personal touches like recipe cards can create lasting customer relationships and brand loyalty.
Potential Technological Solutions: The possibility of developing an app for Rhonda’s store, Holstrom Home, to blend traditional customer engagement with modern technology.
Community and Connection: Emphasis on building a community around the business and creating personal connections with customers, which can lead to increased trust and loyalty.
Conclusion and Action Steps: They conclude by listing practical steps and creative ideas for listeners to implement in their businesses, aiming to foster a sense of community and enhance customer loyalty without relying solely on traditional loyalty programs.
In this episode of The Business of Women, Shannon Hayes and Rhonda Hallstrom tackle a hot topic—women in leadership and politics. They dive into the challenges of self-promotion, the importance of empathy in leadership, and how women can own their space in both business and public spheres.
This discussion offers candid advice for entrepreneurs who want to lead with authenticity and build strong, supportive networks. Whether you're looking to grow your business or step into the spotlight, this episode is packed with insights that resonate with today's women leaders. Tune in for real talk and actionable takeaways!
More from Rhonda:
👩💻: hallstromhome.com
📲: @hallstromhome
Shannons Links:
medspamastery.co
@shannonventures
Produced by vitalitylens.
vitalitylens.com
@vitalitylens
Join us on this empowering episode of The Business of Women- Midlife Mavericks: Business Beyond Menopause, where hosts Shannon and Rhonda delve into the transformative period of menopause and its surprising role as a springboard for entrepreneurship. In a candid conversation, they share personal insights and humorous anecdotes on navigating the tumultuous waters of menopause while chasing the dream of business ownership. Discover why this life stage could be the best time to start your entrepreneurial journey, with discussions around overcoming societal expectations, harnessing years of accumulated wisdom, and the unique challenges and opportunities that come with starting a business in your 50s. Whether you're feeling invisible or invincible, this episode offers a fresh perspective on how menopause can mark a bold new chapter of growth and self-discovery. Tune in to hear how turning hot flashes into flashes of brilliance isn't just possible—it's happening.
More from Rhonda:
👩💻: hallstromhome.com
📲: @hallstromhome
Shannons Links:
medspamastery.co
@shannonventures
Menopause as a Catalyst: They explore how menopause serves as a catalyst for women to start new ventures, often at a time when they have more freedom after raising children.
Challenges of Age and Hiring Bias: The conversation touches on the societal challenges older women face, such as ageism and biases in the hiring process, reinforcing why many choose entrepreneurship.
Emotional and Hormonal Changes: They discuss the emotional and hormonal changes during menopause and how these can impact decision-making and self-perception in business settings.
Freedom and Empowerment: The hosts emphasize the freedom and empowerment that come with starting a business later in life, despite societal stereotypes about menopausal women.
Visibility and Self-Worth: They address the issue of feeling invisible as an older woman and how owning a business can restore visibility and self-worth.
Experience and Wisdom: Shannon and Rhonda highlight the advantages of the experience, wisdom, and multitasking skills that mature women bring to entrepreneurship.
Menopause and Emotional Resilience: The conversation includes personal anecdotes about managing menopause symptoms while maintaining professionalism and resilience in business.
Community and Support: They stress the importance of finding a community and support network that understands the unique challenges at this stage of life.
Encouragement to Start: The episode concludes with a powerful message of encouragement for menopausal women to pursue their entrepreneurial dreams, emphasizing that it's never too late to start and succeed in business.
More from VItality Ventures Group:
📲: (971) 202-0950
📧: hello@vitalityventuresgroup.com
👩💻: vitalityventuresgroup.com
a vitalitylens. production
@vitalitylens
vitalitylens.com
Join Shannon Hayes and Rhonda Hallstrom for a spirited ride through the dos and don'ts of service boundaries in our latest episode of "The Business of Women." Packed with laughs, sugar cube confessions, and some serious business acumen, they tackle the tough question of when enough is enough. From the odd habits of their childhoods to the business-savvy tactics needed today, this episode blends humor with hard-hitting insights on ethical service provision. Perfect for the businesswoman who juggles customer satisfaction with the need to maintain professional integrity. Tune in for a dose of fun, wisdom, and a little napping strategy—because who doesn't need a power nap?
More from Rhonda:
👩💻: hallstromhome.com
📲: @hallstromhome
Shannons Links:
medspamastery.co
@shannonventures
Introduction to the Topic: Discussion on the responsibilities of service providers in knowing when to say "enough is enough."
Personal Anecdotes:
The Nostalgia of Napping:
Business Ethics and Customer Service:
Societal Impact on Business Practices:
Debating Ethical Boundaries:
Closing Thoughts:
More from Vitality Ventures Group:
📲: (971) 202-0950
📧: hello@vitalityventuresgroup.com
👩💻: vitalityventuresgroup.com
A vitalitylens production
@vitalitylens
vitalitylens.com
Get your copy of Down the Rabbit Hole: https://www.downtherabbitholebook.com/
Join us in this enlightening episode of the Vitality Vault Podcast, where host Shannon Hayes interviews Lacey J. Faught, co-author of the compelling new book, Down the Rabbit Hole: Slowing the Spread of Misinformation and Propaganda on Social Media.
As women entrepreneurs and seasoned professionals in the digital marketing sphere, both Lacey and Shannon delve into the pervasive issue of misinformation across social platforms and its profound impact on society and businesses alike.
Find Lacey J online everywhere!
LinkedIn: https://www.linkedin.com/in/laceyjfaught/
Website: https://thinkspry.com/social-media-for-good/
https://www.laceyj.com/
Podcast: https://spryspacepodcast.podbean.com/
Instagram: https://www.instagram.com/laceyjfaught/
Co-Author Adrienne Harvey LinkedIn: https://www.linkedin.com/in/adriennemillsharvey/
Lacey, bringing over a decade of experience in social media marketing, shares her insights on how misinformation spreads and the practical steps individuals and businesses can take to identify and combat misleading content. This episode is not just a book promotion—it's a crucial conversation for anyone looking to understand the nuances of digital literacy and the importance of critical thinking online.
Whether you're a business owner, marketer, or just an everyday social media user, this episode offers valuable strategies to enhance your understanding of social media’s influence and safeguard against the tidal wave of misinformation. Key discussions include the "Three-Click Method" for evaluating the credibility of online information and the importance of maintaining digital awareness in a post-truth era.
Tune in to empower yourself with the knowledge to navigate the complex landscape of social media responsibly and effectively. Perfect for listeners interested in social media ethics, digital marketing, and media literacy. Don't miss this essential conversation as Lacey and Shannon explore how we can all contribute to a more informed and less polarized online community.
More from Vitality Ventures Group:
📲: (971) 202-0950
📧: hello@vitalityventuresgroup.com
👩💻: vitalityventuresgroup.com
A vitalitylens. production
@vitalitylens
In this engaging episode of "The Business of Women," hosts Shannon and Rhonda unpack the critical role of sales and marketing in the success of small businesses.
More from Rhonda:
👩💻: hallstromhome.com
📲: @hallstromhome
Shannons Links:
medspamastery.co
@shannonventures
Coming from her experiences in New Jersey, Shannon helps women navigate the complex business landscape, while Rhonda shares insights from her journey running a retail store in Ridgefield, WA. Together, they explore how modern AI tools can revolutionize business practices, from expansion strategies to enhancing marketing efforts.
The episode delves into the importance of AI in decision-making processes, the impact of website design on business credibility, and practical tips for leveraging AI in graphic design and content creation.
Join Shannon and Rhonda as they provide invaluable advice for small business owners looking to leverage digital tools to boost their operations and marketing.
Introduction to Business Challenges: The hosts discuss the common challenges small business owners face, particularly underestimating the importance of marketing.
Role of AI in Business: Shannon and Rhonda explore how artificial intelligence, especially the latest chat GPTs with reasoning abilities, can transform business operations and marketing strategies.
Expanding Business with AI: They delve into how AI can assist in business expansion, providing an example of how to use AI to analyze profit and loss statements for strategic planning.
Practical AI Applications: The discussion includes practical tips on using AI tools effectively, emphasizing the need for clear and simple queries to achieve the best results.
Franchising Insights: Rhonda shares her curiosity about franchising her business, with Shannon suggesting how AI can simplify understanding and entering the franchising world.
Importance of Web Design: The conversation highlights the crucial role of a well-designed website in converting visitors to customers and establishing business credibility.
Graphic Design AI Tools: They list several AI tools that can enhance graphic design efforts, like Flare AI, Clip Drop, and others, explaining their benefits in creating engaging visuals.
Content Creation Tips: Tips on creating engaging content that keeps potential customers on the website longer, thereby increasing the chances of conversion.
Retail Challenges and Solutions: Rhonda discusses the specifics of retail management, including customer interaction and product presentation, and how AI can streamline these processes.
Video Content in Retail: They explore how video content, such as sizing guides for clothing, can enhance customer experience and reduce barriers to purchase.
MedSpa Match Introduction: Shannon introduces MedSpa Match, a personalized treatment recommender, exemplifying innovative use of AI in medspa businesses.
Closing Advice: The episode wraps up with advice for small business owners on leveraging technology to fulfill their business potential and the offer of free initial consultations from Vitality Ventures Group.
More from Vitality Ventures Group:
📲: (971) 202-0950
📧: hello@vitalityventuresgroup.com
👩💻: vitalityventuresgroup.com
In this introspective episode, we explore the significant shifts in priorities that come with approaching milestone birthdays, focusing on the transition from career-driven goals to personal and familial aspirations. The guest opens up about preparing for retirement and reallocating time towards what truly matters, such as personal well-being, family, and spiritual growth.
If you’d like to contact Stacie, the best way is by email at Scriscuolo@kgw.com! You can also find her on Instagram @staciecriscolo, give her a follow to stay caught up!
The conversation also delves into managing relationships with aging parents, addressing the emotional complexities and adjustments needed when health issues transform family dynamics.
The episode then pivots to the professional realm, specifically targeting MedSpa owners and businesswomen. It discusses the crucial balance between personal and professional social media use, underscoring the importance of maintaining a polished and professional online image to uphold credibility and attract a discerning clientele. Practical marketing strategies are also covered, advising on the dos and don’ts of social media for business, ensuring content is not only engaging but also appropriate and reflective of professional standards. This episode is a must-listen for women in business seeking to navigate the challenges of professional branding and personal transitions.
-Turning 60 and Reflecting on Life Priorities: Stacie discusses a pivotal shift in life priorities as she approaches retirement age, focusing on spending more time on personal interests and reducing work pressures.
-Perception of Remaining Time: Explore the concept of visualizing the remaining years of life through calendars and the impact it has on prioritizing what truly matters.
-Family Dynamics and Aging: The conversation delves into the complexities of relationships with aging parents, including dealing with expectations versus reality after significant health changes like strokes.
-Professional Identity and Social Media Presence: The duo discusses the appropriate use of social media for medical professionals, emphasizing the importance of maintaining a professional image to preserve credibility.
-Marketing in the MedSpa Industry: Shannon and Stacie delve into specific marketing strategies for MedSpa owners, highlighting what not to do, such as sharing inappropriate personal content or unprofessional behavior on social media platforms.
-Maintaining Professionalism: The episode stresses the importance of MedSpa professionals keeping their personal life separate from their business profiles to ensure that their public persona reflects their professional services and ethics.
-Audience Engagement and Content Value: They advise on creating engaging, educational, and appropriate content that aligns with professional standards and enhances the business's value to clients.
More from Vitality Ventures Group:
📲: (971) 202-0950
📧: hello@vitalityventuresgroup.com
👩💻: vitalityventuresgroup.com
Produced by @vitalitylens
vitalitylens.com
In this episode of The Business of Women, Shannon and Rhonda tackle one of the biggest challenges for women entrepreneurs: how to navigate social media without getting caught up in the need for perfection. They explore the idea that authenticity is more powerful than any filter, and that showing up consistently—even when things aren't perfect—is what truly builds trust and connection with your audience. The conversation delves into practical strategies for maintaining a social media presence that is both effective and genuine, whether you're a business owner, employee, or aspiring CEO.
Shannon shares insights from her experience in digital marketing, while Rhonda offers a candid look at her journey as a retail store owner. Together, they provide actionable advice on how to use social media as a tool for business growth without losing your authentic self. From leveraging the latest trends to understanding the psychology behind social proof, this episode is packed with tips and tricks to help you succeed in the online world.
Authenticity vs. Perfection: Embracing imperfection and being real on social media is essential for building brand trust. In a world where social media marketing often prioritizes polished content, showing authenticity can set your brand apart and foster deeper connections with your audience.
Social Media Consistency: Consistent posting on social media can significantly increase engagement and enhance your brand visibility. By maintaining a steady presence, you reinforce your brand identity and keep your audience engaged, ensuring that your social media engagement remains strong.
Practical Tips for Content Creation: Creating content can be effortless, even if you’re camera-shy. Learn how to involve your team in the process and discover simple strategies for content creation that align with your brand’s voice. Collaboration and finding camera-shy solutions are key to producing authentic and engaging content.
The Power of Authentic Marketing: In a crowded marketplace, using authenticity to differentiate your brand is crucial. Authentic marketing helps build a competitive advantage, making your brand more relatable and trustworthy in the eyes of your audience.
Leveraging Social Proof: Building credibility through social media is vital for attracting and retaining customers. Leveraging social proof, such as customer testimonials and reviews, can enhance your online reputation and establish your brand as a credible and reliable choice.
Navigating Social Media Platforms: Each social media platform has its strengths. Understanding how to tailor your content to platforms like Instagram, Facebook, and TikTok is essential for a successful platform strategy. This approach ensures your message resonates with the right audience in the right context.
Overcoming Overwhelm: Managing social media can be overwhelming, but there are strategies to avoid burnout. It’s okay to start small and gradually build your presence. Effective social media management and small business tips can help you maintain a balanced approach.
The Role of Video Content: Video is crucial for boosting engagement on social media. Learn how to create impactful video content without a big budget, using engagement strategies that resonate with your audience. Budget-friendly marketing can still be highly effective if done thoughtfully.
Memorable Branding: Making your social media account name and content memorable is key to standing out from the competition. Focus on brand recognition and creating a social media identity that leaves a lasting impression on your audience.
Solving Customer Problems: Use your social media content to address customer pain points, building loyalty in the process. Customer engagement and problem-solving are critical components of a successful social media strategy that keeps your audience coming back.
More from Rhonda:
👩💻: hallstromhome.com
📲: @hallstromhome
Shannons Links:
medspamastery.co
@shannonventures
vitalitylens.com
In the 6th episode of the "Business of Women" podcast, Rhonda Hallstrom of Hallstrom Homes and Shannon Hayes of Vitality Ventures Group discuss the significant changes in social media algorithms and their impact on content visibility. They emphasize the necessity for businesses to adapt their content strategies to reach broader audiences, not just existing followers. Key topics include the evolving role of AI in social media, which is reshaping how content is created and consumed, potentially displacing traditional influencers. The discussion also highlights the importance of maintaining a professional and engaging website, as most sales still originate from Google searches. Additionally, Rhonda and Shannon provide practical advice on effective hashtag use and tailoring content to different social media platforms to enhance engagement. They advocate for authenticity in digital interactions, noting that genuine human connections cannot be replicated by AI, stressing the importance of adapting business strategies to these new digital trends while maintaining a personal touch.
Topic Introduction: Discussion on how algorithms have changed across platforms, impacting visibility on websites and social media.
Impact of Algorithm Changes: They note a significant shift in how content reaches audiences, with only a small percentage (about 5%) of followers actually seeing posted content. This necessitates a broader approach to content creation to appeal to a wider audience.
Content Strategy Shift: Emphasis on creating impactful videos that can attract attention beyond existing followers. This includes diversifying content strategies to adapt to new audience behaviors on platforms like Instagram.
Social Media Insights: Discussion on the trend of using AI bots in social media for business promotion, potentially displacing traditional influencers. They explore the role of AI in creating more efficient and appealing social media presences.
Website Optimization: Importance of maintaining an engaging and well-optimized website highlighted as crucial for business success due to most sales still originating from Google searches.
Professionalism in Media: The conversation underscores the necessity of professional photos and a cohesive social media presence to maintain credibility and attract a broader audience.
Future of Social Media: They predict continued evolution in social media with the integration of AI, changing how content is created and consumed. Discussion on how businesses need to adapt by merging authentic personal branding with innovative AI strategies.
Hashtag Usage: Advice on using specific, less crowded hashtags for greater visibility, especially for local business promotions.
Content Type Differentiation: Differentiation between various content types like Reels and traditional posts is discussed, emphasizing the need to tailor content to platform-specific audiences and trends.
Platform-Specific Strategies: They advise on the importance of understanding and utilizing platform-specific strategies to enhance engagement, especially on underutilized platforms like LinkedIn.
More from Rhonda:
👩💻: hallstromhome.com
📲: @hallstromhome
Shannons Links:
medspamastery.co
@shannonventures
More from Vitality Ventures Group:
📲: (971) 202-0950
📧: hello@vitalityventuresgroup.com
👩💻: vitalityventuresgroup.com
Produced by: @vitalitylens
vitalitylens.com
In this insightful episode of The Business Of Women, join hosts Shannon Hayes and Rhonda Hallstrom as they dive deep into the transformative power of artificial intelligence in the business world. Drawing parallels between the advent of the internet and today's AI revolution, they explore how AI is reshaping the landscape for entrepreneurs, particularly women.
Shannon, with her extensive experience in guiding women through the complexities of business, and Rhonda, a retail store owner with firsthand knowledge of everyday business challenges, share personal anecdotes and professional insights.
More from Rhonda:
👩💻: hallstromhome.com
📲: @hallstromhome
Shannons Links:
medspamastery.co
@shannonventures
They discuss the importance of adapting to technological advancements, overcoming fear and skepticism, and leveraging AI to enhance efficiency and creativity in business operations. This episode is a must-listen for anyone eager to understand and embrace the potential of AI to foster growth, innovation, and resilience in their business ventures.
-AI Impact: Discussion on how artificial intelligence is set to change business practices and personal lives, akin to the dotcom boom.
-Personal Stories: Shannon shares her journey in business and personal reactions to technology; Rhonda talks about her experiences owning a retail store.
-Business Strategies: Insights on using AI not just for automation but as a strategic tool to enhance business operations and marketing.
-Overcoming Fear: Conversations around overcoming fear in business, drawing from personal experiences and broader business practices.
-Future Prospects: Speculations on the future advancements in AI and how businesses, especially women-led, can prepare and adapt.
"If you guys aren't aware of how AI is going to change our life in the next 5 to 10 years, you need to wake up. It's like the internet was in the mid-90s; it's going to be transformative."
More from Vitality Ventures Group:
📲: (971) 202-0950
📧: hello@vitalityventuresgroup.com
👩💻: vitalityventuresgroup.com
Produced by: @vitalitylens
vitalitylens.com
Welcome back to another episode of Vitality Vault with Vitality Ventures Group. Today, we’re thrilled to host Nicole J. Aspenson of Five Rings Financial, who also spearheads the dynamic “Wine, Women, and Wealth” events in our region. In this episode, Nicole shares her expert insights into the unique financial challenges and opportunities facing women today.
Nicole’s links:
Wine, Women & Wealth (1st Tue of each month) RSVP: https://txtlink.net/#/url/xk1sd
Financial Literacy RSVP: https://txtlink.net/#/url/zp3ek
Discover the empowering stories and strategies that Nicole brings to the forefront of financial discussions. Learn about the grounding effects of nature on our well-being and decision-making, a theme that Nicole weaves beautifully into her approach to financial stability and growth. We delve into why financial literacy is crucial, particularly for women, and how transforming our mindset about money can lead to significant empowerment.
Nicole breaks down complex financial concepts into understandable and actionable advice, making it clear that financial education should be accessible to everyone. Whether discussing safe money strategies that protect against market downturns or explaining how to start small with savings, Nicole’s advice is practical and grounded in real-life applications.
This episode is not just about numbers; it’s about changing narratives and breaking the barriers that women often face in finance. Tune in to gain valuable insights into creating financial health and freedom, and learn why it’s never too late to take control of your financial destiny.
• Introduction to Nicole J. Aspenson: Background and role at Five Rings Financial.
• The Importance of Grounding: How connecting with nature can influence our well-being and decision-making.
• Empowering Women Financially: Discussing the unique challenges women face with finances and how education can change the game.
• Financial Freedom and Education: How Wine Women and Wealth events are helping women feel more comfortable discussing finances.
• Cultural Influences and Personal Stories: Nicole shares anecdotes about family and the personal drive behind her financial career.
• Mindset Over Money: Focusing on the psychological barriers to financial engagement among women.
• Practical Financial Tips: Suggestions for starting to save and invest, regardless of the financial stage you’re at.
• Safe Money Strategies: Nicole explains the concept of protecting investments and ensuring money grows even in downturns.
• Q&A with Listeners: Addressing common financial questions and concerns from the audience.
More from Vitality Ventures Group:
📲: (971) 202-0950
📧: hello@vitalityventuresgroup.com
👩💻: vitalityventuresgroup.com
Produced by @vitalitylens
vitalitylens.com
In this empowering episode, we explore the journeys of trailblazing women who have shattered glass ceilings in traditionally male-dominated industries. Join us as we dive deep into the stories of these courageous leaders, uncovering the challenges they’ve faced, the victories they’ve celebrated, and the barriers they continue to break. The podcast discussion revolves around how unexpected challenges can catalyze personal and professional growth, emphasizing that these moments often separate those who succumb to victimhood from those who rise to the challenge. It highlights the inevitability of tough situations in business and life, where no one is immune to hardships. The speakers discuss the importance of maintaining a professional demeanor and integrity during difficult times, and the significance of keeping a tight, trustworthy circle to prevent betrayal and maintain mental health.
The conversation also delves into the business realm, where true entrepreneurship is portrayed as gritty and demanding, underscoring that there are no shortcuts to genuine success. They argue that people should focus on their expertise and be wary of smooth talkers and quick schemes that promise fast results but fail to deliver sustainable success.
The dialogue underscores the importance of resilience, the necessity to work consistently on one’s business, and the wisdom of taking advice from proven leaders in one's field rather than indiscriminately following guidance from those outside one's industry.
Overall, the podcast is a candid discussion on dealing with adversity, the reality of business challenges, and the journey of entrepreneurship.
Tune in to discover how these pioneers are forging paths, driving change, and inspiring a new generation of women to rise up and lead.
Introduction to the Theme: Overview of the episode’s focus on women who have excelled in male-dominated fields.
More from Rhonda:
Instagram and TikTok: @hallstromhome
hallstormhome.com
More from Vitality Ventures Group:
📲: (971) 202-0950
📧: hello@vitalityventuresgroup.com
👩💻: vitalityventuresgroup.com
Produced by: @vitalitylens
vitalitylens.com
In this episode of The Business of Women, join Shannon Hayes and Rhonda Hallstrom as they delve into the often contentious world of tipping in retail. Why are tipping requests popping up in places we least expect?
Rhonda shares her personal experiences with tipping at her retail store and the surprising customer reactions. The conversation then shifts to the pivotal role of Google reviews in business today.
Learn practical strategies for encouraging positive reviews and handling the inevitable negative ones. From a humorous anecdote about a bagel shop to real-life lessons from an Uber driver, this episode is packed with candid insights and actionable advice.
Whether you're a business owner or a curious listener, you'll gain valuable perspectives on customer service and digital marketing.
Don't miss these expert tips on navigating the retail landscape and enhancing your business's online reputation!
+Introduction and Warm-up: Shannon and Rhonda introduce themselves again, sharing personal tidbits and setting a light-hearted, conversational tone for the episode.
+Main Topic - Tipping in Retail: The hosts dive into the controversial topic of tipping practices outside traditional service industries like restaurants. Rhonda shares her experience with implementing, and then removing, a tipping option at her retail store's online checkout, emphasizing the difference in customer expectations between service sectors and retail.
+Discussion on Google Reviews: The conversation shifts to the importance of Google reviews in influencing consumer decisions. Shannon and Rhonda discuss strategies for encouraging customers to leave positive reviews without making them feel obligated to tip.
+Real-Life Anecdote: Rhonda recounts a story about being asked for a tip at a bagel store during a trip to Oregon, highlighting the ubiquity and sometimes absurdity of tipping requests in unexpected settings.
+Strategic Advice on Handling Reviews: The hosts discuss the impact of both positive and negative Google reviews on business. They stress the importance of responding appropriately to negative reviews to convert unhappy customers into satisfied ones, and the necessity of acknowledging positive reviews to build customer loyalty.
+Practical Tips for Businesses: Shannon provides practical advice on how businesses can encourage Google reviews. She suggests setting up a stand with QR codes that customers can scan to leave a review directly, explaining that the best tip a customer can give is a positive review.
+Employee Training and Customer Interaction: The importance of training employees on how to request reviews tactfully is emphasized, ensuring they understand the strategy behind minimizing tipping requests while maximizing positive reviews.
+Personal Story from Uber Driver: Shannon shares a story from an Uber driver about the long-lasting impact of a single negative review on his business, underlining how critical management of online reputation is for business owners. Review Response Strategy: The episode covers the necessity of responding to all reviews, positive or negative, in a timely and personal manner to engage customers and enhance the business's reputation.
+Utilizing Google Reviews as a Marketing Tool: They conclude by discussing how effectively managing Google reviews can significantly influence customer perceptions and business success, treating it almost like a social media platform.
📲: (971) 202-0950
📧: hello@vitalityventuresgroup.com
👩💻: vitalityventuresgroup.com
Produced by vitalitylens. vitalitylens.com @vitalitylens
In this debut episode of "The Business Of Women," hosts Rhonda Halstrom and Shannon Hayes dive into the intricacies and personal experiences of running a business.
Shannon, an SEO and online marketing expert from New Jersey, and Rhonda, a retail store owner, discuss the everyday challenges and learnings from their entrepreneurial journeys.
They explore themes like self-awareness, the necessity of systems in business, and the evolution from leadership to management.
The conversation is candid and enriched with personal anecdotes that highlight the emotional and practical aspects of being business owners. They address the often overlooked but critical topic of managing one’s mental space and the impact of personal growth on business success. This episode provides not just insights into business strategies but also emphasizes the importance of introspection and personal development in entrepreneurship. Find Rhonda:
hallstromhome.com @hallstromhome Find Shannon:
vitalityventuresgroup.com @shannonventures +Introductions and Backgrounds: Shannon introduces herself as an SEO expert and online marketing specialist, noting her New Jersey roots and family life. Rhonda introduces herself as the owner of a retail store, discussing the trials and passion involved in running her business. +Navigating Entrepreneurial Challenges: Both hosts delve into their personal experiences and the mental struggles of running a business, including managing stress and the ongoing learning process involved in entrepreneurship. +The Importance of Systems: Rhonda emphasizes the critical role that systems and processes play in business efficiency and sanity, sharing how discipline in this area has been a game-changer for her retail operations. +Personal Growth and Business Management: The conversation touches on the necessity of introspection for personal growth and its impact on effective business management. The hosts discuss the transition from being purely creative and visionary to taking on more managerial responsibilities. +The Role of Self-Awareness: They explore how self-awareness and understanding one's limits are essential for sustainable business practices and personal well-being. +Challenges of Leadership and Management: Both hosts share insights into the difficulties of leadership, particularly the challenges that arise as a business grows and the need to shift from entrepreneurial to managerial roles. +Coping with Isolation and Responsibility: The discussion covers the feeling of being alone in decision-making and the weight of leadership, highlighting the psychological aspects of entrepreneurship. +Balancing Creativity and Discipline: They talk about the balance between maintaining creative freedom and the necessity of adhering to structured systems within a business setting. +Emotional Dynamics in Business: The episode also addresses the emotional rollercoaster of running a business, including dealing with perceived selfishness and conflicts that arise within professional settings. +Looking Forward: The hosts hint at future topics and discussions that will continue to explore the intersection of personal development and business success. 📲: (971) 202-0950 📧: hello@vitalityventuresgroup.com 👩💻: vitalityventuresgroup.com Produced by vitalitylens. vitalitylens.com @vitalitylens