17. PR Perspective with Stacie Criscuolo: Avoiding the Pitfalls- What Not to Do in MedSpa Marketing

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Vitality Vault with Vitality Ventures Group

Vitality Lens

33 episodes

1 day ago

Welcome to the "Vitality Vault," brought to you by Vitality Ventures Group. Hosted by Shannon Hayes, this podcast is where the gloves come off in the discussion of female entrepreneurship. Expect a mix of savvy strategies, no-nonsense advice, and real-life stories in each episode, tailored to help women tackle the complexities of business ownership. This is the place where ambitious women gather to gain actionable insights and get inspired to excel in the entrepreneurial arena—with a sprinkle of snark and a whole lot of straight talk.

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17. PR Perspective with Stacie Criscuolo: Avoiding the Pitfalls- What Not to Do in MedSpa Marketing

Vitality Vault with Vitality Ventures Group

41 minutes 44 seconds

1 year ago

17. PR Perspective with Stacie Criscuolo: Avoiding the Pitfalls- What Not to Do in MedSpa Marketing

In this introspective episode, we explore the significant shifts in priorities that come with approaching milestone birthdays, focusing on the transition from career-driven goals to personal and familial aspirations. The guest opens up about preparing for retirement and reallocating time towards what truly matters, such as personal well-being, family, and spiritual growth.

If you’d like to contact Stacie, the best way is by email at ⁠Scriscuolo@kgw.com⁠! You can also find her on Instagram @staciecriscolo, give her a follow to stay caught up!

The conversation also delves into managing relationships with aging parents, addressing the emotional complexities and adjustments needed when health issues transform family dynamics.

The episode then pivots to the professional realm, specifically targeting MedSpa owners and businesswomen. It discusses the crucial balance between personal and professional social media use, underscoring the importance of maintaining a polished and professional online image to uphold credibility and attract a discerning clientele. Practical marketing strategies are also covered, advising on the dos and don’ts of social media for business, ensuring content is not only engaging but also appropriate and reflective of professional standards. This episode is a must-listen for women in business seeking to navigate the challenges of professional branding and personal transitions.

-Turning 60 and Reflecting on Life Priorities: Stacie discusses a pivotal shift in life priorities as she approaches retirement age, focusing on spending more time on personal interests and reducing work pressures.

-Perception of Remaining Time: Explore the concept of visualizing the remaining years of life through calendars and the impact it has on prioritizing what truly matters.

-Family Dynamics and Aging: The conversation delves into the complexities of relationships with aging parents, including dealing with expectations versus reality after significant health changes like strokes.

-Professional Identity and Social Media Presence: The duo discusses the appropriate use of social media for medical professionals, emphasizing the importance of maintaining a professional image to preserve credibility.

-Marketing in the MedSpa Industry: Shannon and Stacie delve into specific marketing strategies for MedSpa owners, highlighting what not to do, such as sharing inappropriate personal content or unprofessional behavior on social media platforms.

-Maintaining Professionalism: The episode stresses the importance of MedSpa professionals keeping their personal life separate from their business profiles to ensure that their public persona reflects their professional services and ethics.

-Audience Engagement and Content Value: They advise on creating engaging, educational, and appropriate content that aligns with professional standards and enhances the business's value to clients.