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Visible with Isa Media Inc | Podcast Tips for Business Owners
Isa Media Inc
114 episodes
1 day ago
Visible with Isa Media Inc. is the show for business owners who want to launch, improve, and get clients from their podcast! If you are a coach, consultant, or service provider, these episodes will give you the strategy and perspective you need for your podcast to thrive. Tune in on your favorite podcast platform.
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Marketing
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All content for Visible with Isa Media Inc | Podcast Tips for Business Owners is the property of Isa Media Inc and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Visible with Isa Media Inc. is the show for business owners who want to launch, improve, and get clients from their podcast! If you are a coach, consultant, or service provider, these episodes will give you the strategy and perspective you need for your podcast to thrive. Tune in on your favorite podcast platform.
Show more...
Marketing
Business
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108. How to Measure Podcast ROI Beyond Listener Numbers
Visible with Isa Media Inc | Podcast Tips for Business Owners
8 minutes 53 seconds
1 year ago
108. How to Measure Podcast ROI Beyond Listener Numbers

Are you putting tons of effort into your podcast, but struggling to see a clear return on investment? If you're only looking at downloads or listener numbers, you're missing the bigger picture.


In this episode, host Isabella Sanchez Castaneda shares 3 powerful data collection tools and tactics that will help you truly measure your podcast's ROI beyond just vanity metrics like downloads.


Isabella explains why implementing all 3 of these methods is crucial for getting a complete picture of your podcast's performance and impact on your business goals.


You'll learn:

  • How to track where your leads and customers are actually coming from - using UTM codes, marketing URLs, and CRM data
  • How to track how your podcast changes buying habits, brand awareness, and more before/after listening.
  • How to see how many new email subscribers are coming from your podcast.


Want to get started on developing your profitable podcast strategy? ⁠⁠Book a call with Isa Media Inc here⁠. 

Visible with Isa Media Inc | Podcast Tips for Business Owners
Visible with Isa Media Inc. is the show for business owners who want to launch, improve, and get clients from their podcast! If you are a coach, consultant, or service provider, these episodes will give you the strategy and perspective you need for your podcast to thrive. Tune in on your favorite podcast platform.