It seemed like the golden age of streaming would never end. Increased competition, and soaring operational costs, among other factors, have halted a trend that has been shaping the entertainment landscape for the last decade. With different platforms shifting to ad-based models and refocusing their strategy, we are now entering an era that finds other players battling the same challenges faced by linear television 20 years ago.

I'm joined by Nathalie Lethbridge, founder of Atonik Digital, to discuss what's happening in the entertainment industry and what lies ahead.

In this episode we explore the following topics:

• The future of consolidation in the Media and Entertainment (M&E) landscape
• The different positioning and strategies of the segment's leading players
• Consumer trends and their evolution during an adverse macro scenario
• Future growth opportunities and content evolution

Sections:

Intro -0:00

Industry's Current Landscape - 2:47

Reinventing Traditional Television- 10:27

Consolidation- 26:02

Consumer Trends- 37:24

Content: The Role Of Live Sports- 44:33

Creativity And Tech- 59:23

The Case For CNN+ - 1:05:34

The Future Of OTT- 1:11:05

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