Adam, Joanna, and Zach interrogate an oft-repeated and deeply-held industry belief that "alcohol is recession-proof." While it may be true in the past that consumers continued to drink at similar levels regardless of the economic situation around them that doesn't mean that recessions don't cause massive changes and create massive challenges. Plus, what if all of the ugly sales data of the last couple of years is connected to the average American consumer simply not feeling as good about the economy as the top-level numbers of the stock market would make you think. Please remember to subscribe to, rate, and review VinePair on Apple Podcasts, Spotify, or wherever you get your episodes, and send any questions, comments, critiques, or suggestions to podcast@vinepair.com. Thanks for listening, and be well.

Zach is reading: We Asked 14 Beer Pros: What Are the Most Overrated and Underrated Hops?

Joanna is reading: How Did Blind Tasting Become the Internet’s Favorite Way to Learn About Wine?

Adam is reading: Forget the Hotel Bar — Welcome to the Bar Hotel

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