Adam and Zach discuss a recent VinePair piece about the worrisome trend of wine companies divesting themselves of value brands. Given how important these brands and the value tier is for bringing new consumers into wine, why can't premium and fine wine folks accept that they need these wines to exist and succeed for their own success? Please remember to subscribe to, rate, and review VinePair on Apple Podcasts, Spotify, or wherever you get your episodes, and send any questions, comments, critiques, or suggestions to podcast@vinepair.com. Thanks for listening, and be well.

Zach is reading: Reddit Bartenders Reveal What Makes a Good Regular

Adam is reading: The 30 Best Sauvignon Blancs for 2025

Instagram: @adamteeter, @jcsciarrino, @zgeballe, @vinepair

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