Vietnam is forecasted to be one of the fastest-growing economies in Southeast Asia and the world. To understand the dynamics behind Vietnam’s miracle growth, Vietcetera meets with business leaders every week to discuss the country’s future growth prospects. We also learn how they build and manage teams and why they think innovation will be key to Vietnam’s role in the world order. You can find more information about this Podcast at https://vietcetera.com/en
Vietnam is forecasted to be one of the fastest-growing economies in Southeast Asia and the world. To understand the dynamics behind Vietnam’s miracle growth, Vietcetera meets with business leaders every week to discuss the country’s future growth prospects. We also learn how they build and manage teams and why they think innovation will be key to Vietnam’s role in the world order. You can find more information about this Podcast at https://vietcetera.com/en
As of April, Vietnam recorded 104.7 million mobile broadband subscriptions, marking a 14.4% increase compared to the same period last year (VnExpress, 2025). This clearly reflects the growing dominance of mobile-first behavior among consumers. In response, Google is adapting its advertising solutions to better align with local user habits. From integrating Click to Zalo and YouTube Shopping to applying AI in ad optimization, these strategies are designed to help businesses reach their customers more effectively in a digital landscape increasingly centered around mobile devices.
In this week’s episode of the Vietnam Innovators podcast, we speak with James Lange, Customer Solutions Director, Google Vietnam. With over 15 years of experience leading digital growth initiatives across the US and Asia, James is a key figure in driving the adoption of AI-powered marketing solutions among Vietnamese businesses. In conversation with host Hao Tran, he shares strategic perspectives on how Google is localizing its technologies to support Vietnam’s digital transformation.
If you're a marketer looking to better understand how to reach Vietnamese consumers, don’t miss this episode of Vietnam Innovators.
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Since 2023, interest in the keyword “freelancer” in Vietnam has remained consistently high, ranging from 60% to 100% on Google Trends — peaking shortly after the 2024 Lunar New Year (Tiền Phong, 2024). This signals a growing appetite for flexible, independent work. When properly supported, the freelance economy could be a powerful catalyst for sustainable growth in regional areas — helping provinces thrive rather than relying heavily on major urban hubs. It’s also a promising strategy to close the urban-rural divide and unlock the full potential of local talent.
In this episode of Vietnam Innovators, host Hao Tran speaks with CK Cheong, Founder & CEO of fastwork (fastlance Vietnam) — Thailand’s leading freelance services platform, trusted by over 300,000 freelancers and thousands of businesses. Originally from Thailand and educated in the U.S., CK is now spearheading Fastwork’s regional expansion with Vietnam as a key market. His mission? To create meaningful job opportunities for everyday workers and empower SMEs to become a new force for economic growth.If you're part of the freelance community — or simply curious about the future of work in Southeast Asia — don’t miss this episode.
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In this week’s episode of Vietnam Innovators, host Hao Tran is joined by Vasilis Arkomanis – Vice President, APAC Client Service Lead, and Khanh Tran – Senior Manager & Head of Office Operations, Dialectica Vietnam. As key leaders in the region, they are driving Dialectica’s growth across Vietnam and the broader Asia-Pacific market.
Founded in 2015, Dialectica is now one of the top five expert networks globally in an $80 billion industry. The company enables better decision-making by providing tailored, on-demand insights to the world’s leading consulting firms, investment funds, and Fortune 500 companies. With over 1,400 team members, 70,000+ users across 160+ countries, and five consecutive appearances on the Financial Times and Statista list of Europe’s 1,000 fastest-growing companies, Dialectica continues to scale its global presence.
As the company celebrates its 10th anniversary, this conversation offers a behind-the-scenes look at how Dialectica is growing its footprint in Vietnam — and helping shape the future of information services worldwide.
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On April 2, President Donald Trump announced a surprise 46% tariff on goods imported from Vietnam. Just days later, the U.S. government decided to postpone the implementation for 90 days to allow room for negotiation. The move has drawn close attention from Vietnamese businesses and raised questions about the future of trade relations between the two countries. In this context, Vietnam’s role at the international negotiating table and its ability to maintain its position in the global supply chain have become key areas of focus.
In this week’s episode of Vietnam Innovators (English), we are honored to welcome Daniel Kritenbrink, former U.S. Ambassador to Vietnam and now a Partner at The Asia Group, where he advises on strategy, policy, and geopolitics across the Indo-Pacific region. He previously appeared on Vietcetera in the 2021 Tet rap video alongside rapper Wowy, leaving a lasting impression as a diplomat who embraced Vietnamese culture with warmth and openness.
Now in a new role, he returns with candid and thoughtful reflections on the future of U.S.–Vietnam relations in a world that is rapidly evolving. Can Vietnam become the next “Singapore” with a neutral, dynamic, and forward-looking position? Or will it define a development path entirely its own? And along the way, what strategies will be key to strengthening Vietnam’s role on the global stage?
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Even the most advanced medicine becomes meaningless if patients can't access or afford it.
So what is healthcare truly innovating for — technological breakthroughs, or the basic human right to live? As treatment costs rise, supply chains remain fragile, and quality varies, Vietnam’s healthcare system faces a complex balancing act: affordability, quality, and reliability. Can we achieve all three, or must we accept trade-offs?
In this week’s Vietnam Innovators (English edition), we dive into the current landscape, opportunities, and challenges shaping Vietnam’s healthcare sector. Our guest, Charaf Eddine Kadri, Country Head of Sandoz Vietnam, brings over 18 years of pharmaceutical leadership experience across Asia, Europe, Africa, and the Middle East — offering a sharp, global perspective on innovation in healthcare and the evolving pharmaceutical market.
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The journey of “growing into” leadership is not just the story of a technology company founder, but also offers a thoughtful perspective on how to nurture passion, shape a leadership mindset, and build lasting value over time.
Every decision calls for intention, and every step forward comes with a growing sense of responsibility — not only to oneself but to the entire team. It is a journey that starts with carving out a path when none exists, and continues with the ability to inspire others to join in pursuing an unfinished dream. Each stage requires both vision and enduring inner strength.
This week’s guest on Vietnam Innovators (English) is Mr. Le Hong Minh, Chairman & Founder, VNG Group. Under his leadership, VNG has grown from an online gaming publisher into Vietnam’s leading technology group, with a comprehensive digital ecosystem serving tens of millions of users. VNG has also been at the forefront of major technology waves — from PC and Mobile to Artificial Intelligence (AI). With strategic thinking and an unwavering drive for innovation, Mr. Le Hong Minh is recognized as one of the most influential figures in shaping Vietnam’s Internet landscape over nearly two decades.
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Vietnam is emerging as one of the fastest-growing pharmaceutical markets in Southeast Asia. Rising healthcare demands, coupled with ongoing policy reforms, are creating exciting new opportunities. However, these developments also present significant challenges that businesses in the industry must navigate. So, what does it take to unlock the full potential of this dynamic and fast-evolving market?
Our guest on this week’s English edition of Vietnam Innovators is Ms. Katharina Geppert, Managing Director, MSD Vietnam, who has spent over four years living and working in Vietnam. Drawing from her leadership experience across multiple major markets, Ms. Geppert offers valuable insights into MSD’s growth strategies, emerging trends in the pharmaceutical industry, and the collaborative opportunities between businesses and policymakers to build a more sustainable healthcare ecosystem for Vietnam.
Thank you MSD Vietnam for accompanying Vietnam Innovators. MSD, known as Merck & Co., Inc., Rahway, NJ, USA in the United States and Canada, is one of the premier research-intensive biopharmaceutical companies in the world. With more than 130 years of experience, MSD is at the forefront of research, delivering innovative health solutions that advance the prevention and treatment of diseases in both people and animals. The company fosters a diverse and inclusive global workforce and operate responsibly every day to enable a safe, sustainable and healthy future for all people and communities. For more information, please visit www.msd.com and http://www.msd-vietnam.com; and connect with the MSD team on Twitter, LinkedIn, and YouTube.
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Binh Duong New City is one of the most well-planned urban areas in Vietnam and is gradually becoming a model for sustainable, integrated, and modern urban development thinking. But what truly sets this project apart from the many new urban areas across the country? In this episode of the podcast, we’ll explore the key to the success behind Binh Duong New City's urban development model.
Our guest is Mr. Oh Dongkun – CEO of Becamex Tokyu Vietnam. Having lived and worked in Vietnam for 14 years, Mr. Oh is currently leading urban development projects in Binh Duong City. With cross-border management experience and a perspective shaped by both Japanese and Vietnamese cultures, he is not only a representative of long-term collaboration but also a witness to the region’s strategic transformations.
From the context of Tokyu choosing Vietnam as an investment destination to the urban development philosophy adapted to the local environment, Mr. Oh shares deep insights into Vietnam’s evolution, the Vietnamese people's capacity for cross-cultural cooperation, and why Binh Duong New City is not just a project—but a livable ecosystem worth learning from.
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As Vietnam accelerates its efforts to reform the business environment and improve the legal framework for the private sector, many enterprises still face an invisible barrier: an overly cautious mindset, driven by fear of making mistakes. This hesitation not only slows down decision-making but also hinders business expansion and innovation.
In Episode 55 of the Vietnam Innovators (English edition) podcast, we welcome Mrs. Bình Lê Vandekerckove – Founder, CEO, and Head of Advisory at ASART Deal Advisory. With over 16 years of experience, she has advised more than 250 Vietnamese and international companies across 120+ projects in 15 countries, with a total transaction value exceeding USD 4.5 billion. Her deep expertise spans M&A, fundraising, valuation, corporate strategy, and government relations.
Through Mrs. Bình Lê Vandekerckove’s sharp and practical lens, this episode explores not only the evolving legal landscape and the implications of Resolution 68, but also the importance of trust, openness, and strategic thinking in doing business. A must-listen for anyone seeking a more confident and sustainable path to entrepreneurship or business growth in Vietnam.
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To bring Vietnamese games to the global stage, studios need more than just creativity. It requires a combination of relentless experimentation, the ability to leverage technologies such as artificial intelligence, and a willingness to learn from the successes of global hits. By deeply understanding their players, embracing change, and continuously improving their products, Vietnamese game developers can gradually push the boundaries of what’s possible.
In Episode 54 of the Vietnam Innovators podcast (English edition), this global journey of Vietnamese games continues through the insights of Anel Ceman, Former VP of Monetization at Tripledot Studios. A leading expert in mobile game monetization, Anel has held key leadership roles at renowned studios such as Outfit7, Wildlife, and Tripledot. He is widely recognized for his ability to merge strategic thinking with operational excellence in the global mobile gaming industry.
Drawing from his solid background in both hands-on operations and high-level strategy, Anel shares sharp perspectives on how to build competitive, scalable, and sustainable games for international markets.
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This week on the English edition of Vietnam Innovators, we're honored to welcome Chandu Rajapreyar — our very first guest from Sri Lanka, currently serving as the Group Executive Creative Director at Hakuhodo. With over 25 years of experience in the advertising industry, Chandu stands out for his strategic thinking, exceptional creativity, and deep market insight.
He has earned numerous prestigious awards including Cannes Lions, D&AD, Clio, The One Show, and Effie, and has been recognized at Smarties Global, MMA Regional, and MMA Vietnam. In 2023, Campaign Brief ranked him among the top 10 most creative individuals in Vietnam.
Over the past decade, Chandu has played a key role in helping agencies across Southeast and South Asia earn the title of "Agency of the Year." Notably, he helped elevate MullenLowe Sri Lanka to 9th in Asia and 36th globally on the Effie Index. Beyond advertising, he is also a co-founder of several tech startups, including SD TECH, which provides AI and blockchain solutions in markets such as the U.S., India, and Singapore.
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As AI rapidly transforms industries across the board, game advertising — with its unique blend of creativity, large-scale data, and constantly shifting user behavior — is also evolving. Yet despite its potential, AI remains underutilized in this space. Why hasn’t this intersection of technology and marketing been fully explored? Could it be the overlooked goldmine of the digital age?
In this week’s episode 52 of the Vietnam Innovators (English) podcast, let's sit down with Robert Huynh, Co-Founder and CEO of Reforged Labs — a startup backed by Y Combinator. Robert previously held key roles at X (Google’s Moonshot Factory) and Microsoft, where he spent nearly a decade developing advanced AI technologies for autonomous vehicles, cybersecurity, and next-generation wearables. After leaving Harvard Business School to launch his own venture, he’s now pioneering the world’s first AI-driven platform for ad performance analysis.
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Bruno Jaspaert is the Belgian CEO of DEEP C Industrial Zones, one of Vietnam’s largest industrial zone developers with a 3,400-hectare land portfolio across Haiphong and Quang Ninh. With over 25 years of international experience spanning Asia and Europe, Bruno has held senior roles in sales, production, innovation, project and strategy management across sectors including chemicals, logistics, steel, and oil & gas.
In addition to his role at DEEP C, he currently serves as a Non-Executive Director at Ras Al Khaimah Economic Zone (RAKEZ) in the UAE and is the Chairman of EuroCham Vietnam. A multilingual leader and committed team builder, Bruno is driven by people, innovation, and delivering positive impact. He holds two master’s degrees—in International Relations and in Commercial Engineering.
Bruno is a strong advocate for sustainable growth and ESG reporting as a tool to align stakeholders and prove that economic development and environmental responsibility can go hand in hand.
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YouTube is gradually evolving into a promising commerce platform, as consumer behavior becomes increasingly intertwined with content creation. From entertainment to product reviews, from views to purchase decisions, digital media is showing clear potential to drive real commercial outcomes. With the launch of YouTube Shopping, both content creators and brands now have a new opportunity to reach consumers in a more direct, intuitive, and effective way.
In this episode, we speak with Gabby Roxas, Country Marketing Manager at Google Vietnam. With extensive experience at global companies such as Johnson & Johnson, Mead Johnson Nutrition, and Coca-Cola, Gabby currently leads Google Vietnam’s marketing strategies across both B2B and B2C segments. He also oversees campaigns for Google’s key products including YouTube, Android, Search, Chrome, Maps, and the Play Store.
Through practical insights and up-to-date market data, this podcast reveals why YouTube is becoming more than just an entertainment or advertising platform. It is playing an increasingly important role in the modern consumer journey. Whether you’re a creator, advertiser, or simply interested in emerging consumer trends, this episode is not to be missed.
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Cảm ơn Google Việt Nam đã đồng hành cùng Vietnam Innovators. Thông qua việc có mặt tại Việt Nam, Google mong muốn mang đến những phân tích chuyên sâu về toàn cảnh bức tranh kỹ thuật số của Việt Nam—bao gồm ứng dụng, trò chơi và thương mại điện tử, đồng thời giới thiệu cách các doanh nghiệp có thể đạt được tăng trưởng bền vững thông qua các giải pháp công nghệ và quảng cáo tiên tiến của Google.
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Meta’s advanced AI technologies are not only enhancing user experiences across platforms like Facebook, Instagram, and Threads, but also unlocking new opportunities for businesses and content creators. From strategic planning support to boosting creativity and engagement, Meta AI is becoming an indispensable part of various industries—delivering practical value across many aspects of life.
In Episode 49 of the Vietnam Innovators podcast (English edition) this week, we sit down with Revie Sylviana, Director of Global Partnerships, SEA & Emerging Markets at Meta. She currently leads a dynamic team across countries including Indonesia, Malaysia, Pakistan, the Philippines, Thailand, and Vietnam—driving the growth and adoption of Meta’s products among creators, public figures, athletes, and media professionals.
With over 20 years of experience in telecommunications, technology, and social media, Revie has played a key role in shaping effective content and partnership strategies. Her insights promise valuable lessons and compelling perspectives on the future of technology and creativity.
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Thank you Meta for accompanying Vietnam Innovators. Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology.
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In episode 48 of the Vietnam Innovators podcast, we sit down with Dave Tong, Co-Founder & Chief Product Technology Officer of Employment Hero – a global leader in HR management solutions.
In conversation with host Hảo Trần, Dave shares his career journey, from his early days at InterSystems to co-founding Employment Hero with Ben Thompson in 2014, with the goal of revolutionizing recruitment and HR management processes for businesses.
Employment Hero is a comprehensive HR management platform that helps businesses simplify recruitment, performance management, payroll, and benefits, all integrated into one system. Aiming to support small and medium-sized enterprises (SMEs) in improving operational efficiency, Employment Hero leverages advanced technologies, including artificial intelligence (AI) and automation, to optimize HR processes and enable data-driven decision-making.
The platform currently serves over 300,000 businesses and more than 2 million users globally, with a strong presence in many countries, including Vietnam.
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This week on Vietnam Innovators (English edition), we welcome Mads Werner, CEO and Co-founder of Ekko. After many years working across Northern Europe and Singapore, Mads decided to settle in Vietnam in 2018 - a country where he spent part of his youth and developed a deep affection for its culture and people.
In 2022, recognizing the urgent need for improved financial well-being among workers in Vietnam, Mads and his co-founders launched Ekko - a pioneering fintech application specializing in earned wage access (EWA). Ekko allows employees to access a portion of their earned wages at any time during the month, rather than waiting for a fixed payday. This service enables workers to manage unexpected financial needs without resorting to high-interest loans or predatory lending.
For businesses, Ekko serves not only as a valuable employee welfare tool but also as a solution that enhances their Environmental, Social, and Governance (ESG) performance, while strengthening employee engagement and satisfaction.
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This week on the Vietnam Innovators Podcast, we welcome An Võ, Founder and CEO of Janus Executive Search & Talent Advisory, a leading firm specializing in executive search and talent advisory services across Vietnam and the Asia-Pacific region.
With over 15 years of experience working with prominent multinational corporations, Ms. An Võ has played a pivotal role in shaping HR strategies and attracting top-tier talent for global businesses. She consistently applies a "glocal" approach — blending global expertise with local insight — to help organizations address leadership challenges and adapt to the rapidly evolving market landscape.
As a trailblazer in connecting career opportunities in Vietnam with the overseas Vietnamese community, Ms. An Võ also works to attract international talent to contribute to the country's growth. Her strategic vision and deep understanding of both global and local markets make her not only a remarkable leader but also a powerful source of inspiration for those seeking sustainable, impactful career development.
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Welcome to the next episode of Vietnam Innovators (English version), where we have the opportunity to meet and hear insights from two special guests: Mr. Tran Thanh Nam (Owner) and Ms. Michelle Ford (General Manager) of Namia River Retreat.
Mr. Tran Thanh Nam, Chairman of Bhaya Cruises and CEO of HG Holdings, is the founder of Namia River Retreat – a resort that deeply reflects Vietnamese cultural identity. Growing up in the rural northern regions of Vietnam, his childhood memories of simplicity and authenticity inspired him to create a space that is not only beautiful but also rich in cultural values. With Namia, he aims to build a unique resort that serves as a legacy for future generations, especially for his two sons, to carry forward and bring Vietnamese hospitality to the world.
Joining him is Ms. Michelle Ford, CEO of Lumina Wellbeing and General Manager of Namia River Retreat. With extensive experience in the wellness hospitality industry, Ms. Ford has pioneered the development of comprehensive wellness concepts in Vietnam and the region. Inspired by the serene beauty of the country, she founded Lumina Wellbeing to integrate wellness philosophies into resort environments, and this brand serves as the foundation for Namia's health and wellness approach.
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We're delighted to introduce Namia River Retreat in this episode! Located on the serene Cồn Ba Xã Islet in Hoi An, Namia is where culture, wellness, and nature come together in perfect harmony.
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Joining us on Episode 44 of the Vietnam Innovators podcast (English edition) is none other than Dr. Michael Rosen, CEO & Founder of the premium spirits brand Về Để Đi.
Founded in 2020, Về Để Đi focuses on crafting single malt whisky and other high-end spirits, capturing the modern energy and contemporary cultural essence of Vietnam. With the vision of making Về Để Đi a new icon in the Southeast Asian spirits industry, Dr. Michael Rosen draws upon decades of global experience to elevate Vietnamese whisky on the world stage.
In an insightful discussion with host Hao Tran, he shares his journey of building the brand from the ground up, the deeper story behind the name “Về Để Đi,” and his forward-looking perspective on the future of Vietnam’s premium spirits market.
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