In today's digital age, everyone’s telling you that you need to be on YouTube. But while there’s plenty of advice on why you should be on the platform, the how often gets overlooked. Most advice is generic, and few talk about the specifics of creating purposeful content that drives real results. That's where this podcast comes in. YouTube has transformed my business, and now I want to share my journey with you. I’ll break down the intricacies of using YouTube effectively, interview other successful creators and ask them how they grew, and help you leverage YouTube to build your personal brand