Here's the outline of today's episode:

YouTube Targets Mass-Produced Content in Monetization Update

Instagram is allowing search engines to index posts, reels, and videos from professional accounts. You need to convert your account to a pro account.

YouTube will automatically "auto dub" each video into a number of languages, so your video can be watched around the world

For YouTube partner program members, you can grant YouTube permission to share viewer statistics with advertisers

Live leaderboard for top fans in chat during a YouTube livestream

Chat to Clients is a great way to get more leads, and it works great for service businesses, but it also works for marketing companies as well. For a $27.00 initial investment, John Bellamy will teach you how to create the ads, sales strategies, and how to buy the ads on Facebook. As your business grows, John can provide you with a robust CRM system and coaching for an extra investment. Check it out at https://chattoclients.io/

Today’s episode is made possible by Movo! Get great microphones, stands, and lights for your videos at https://raysuggests.com/movo

Here's a link to the YouTube video: https://youtube.com/live/FFKTHwgdwi4

Today on Video Marketing Madness, Why You Need YouTube Videos on Your Website. Ray and Steve recap a Search Engine Land article.

Today’s episode is made possible by Movo! Get great microphones, stands, and lights for your videos at https://raysuggests.com/movo

Here’s an outline of that article:
Outline: The Future of SEO Content is Video – Here’s Why
1. Introduction
Overview: Video content with search-optimized transcripts leads to better conversions and engagement.
Common problem: SEO content drives traffic but not conversions.
Solution: A video-first strategy that aligns with a real conversion funnel and nurtures leads.

2. Why ‘Top of Funnel’ Thinking Fails Without a Conversion Strategy
The issue with SEO-driven content marketing:
Traffic doesn’t equal conversions.
The misconception of “top of funnel” content when there is no actual funnel.
Solutions:
Align content with a real funnel.
Use email or social media for lead nurturing.
Adopt “organic social media retargeting” to reconnect with visitors without relying on paid ads.

3. Why a Video-First SEO-Driven Content Marketing Strategy is Better
Benefits of Video vs. Blogs:
Less time required from subject matter experts (SMEs).
Better engagement and trust-building.
Reduced skimming – videos deliver the full message.
Preference for video over text by many audiences.
Easier repurposing across multiple platforms.

4. Video Requires Less Time for SMEs
Example:
SMEs (e.g., doctors) can record multiple videos in a one-hour session.
Video reviews are less taxing than blog reviews.
Improved workflows and faster content production.

5. Potential to Earn Subscribers and Build Social Media Presence
Differences in engagement:
Blog visitors leave with little chance of reconnecting.
Videos on platforms like YouTube increase the likelihood of subscribers and repeat engagement.
Opportunity to appear on “For You” pages and build a funnel through social media.

6. Visitors Receive More of Your Message Through Video
Observation:
Blog readers skim; video viewers engage more deeply.
Evidence:
Increased time on page and engagement.
Comparison of behavior between YouTube traffic and organic search visitors.
Real-world customer feedback:
Examples of customer trust and conversions after watching videos.

7. Videos Can Be More Easily Repurposed Than Blogs
Content repurposing:
Long-form videos can be broken into short-form content for platforms like LinkedIn or Instagram.
Challenges:
Repurposing requires proper tailoring to each platform.
Mistakes can hurt social media efforts and audience engagement.

8. Conclusion
Video-first content marketing solves the traffic-to-conversion gap.
It improves efficiency, builds trust, engages audiences, and strengthens social media presence.
With the right strategy, video content can outperform traditional blogs and provide lasting results.

Today on Video Marketing Madness - Steve shares a way to make a living with YouTube. It's from a presentation he did for the American Association of Premier DUI Attorneys. Here's a link to the live video stream on VMM's YouTube channel https://youtube.com/live/ZnF95bwaEQI - Steve's website is https://stevesleeper.com/

Equipment List:
Shoot videos on your phone. Excellent quality. Make sure the lighting is decent
Use an external mic. Movo offers an excellent lapel mic for $15. Go to https://www.movophoto.com/collections/lavalier-microphones/products/pm10-deluxe-lav-lapel-smartphone-mic
You’ll need a USB-C and Lightning adapter for the mic. USB-C is Android, and I’m told it is the new iPhone. Lightning is iPhone. Best Buy has these things.
Downloading external videos, use 4k Video Downloader. https://www.4kdownload.com/ Give credit to TV stations
Stock photos and videos for B Roll - Envato Elements https://elements.envato.com/
Producing simple slide videos - use Canva - https://www.canva.com/ - it’s also good for formatting YouTube shorts.
Free video editor - https://www.capcut.com/

Today’s episode is made possible by Movo! Get great microphones, stands, and lights for your videos at https://raysuggests.com/movo

Today, on Video Marketing Madness, Inexpensive Small Wireless Microphones for YouTube Videos, Steve has some updates.

The Movo WMX 2 is $120.00 and includes 2 mics and 2 transmitters. You can get 1 mic and 1 transmitter for $89.00. Amazon has wireless mics for $79.00 and $10.00, but they have all kinds of brand names, so look around.

Here are links to two stories Steve talked about:
Google hiding search data. There is a spreadsheet on keywords that get traffic but don’t show up in Google Ads
https://searchengineland.com/google-hiding-search-data-advertisers-profiting-446372

YouTube Studio adds new website visits goal for promotions (but you have to be the channel owner. https://searchengineland.com/youtube-studio-website-visits-goal-446308

Today’s episode is made possible by Movo! Get great microphones, stands, and lights for your videos at https://raysuggests.com/movo

Today on Video Marketing Madness, Steve shares a case study on how embedding Youtube videos on a client website took it from Google page 2, to page 1.

Today’s episode is made possible by Movo! Get great microphones, stands, and lights for your videos at https://raysuggests.com/movo

Today on Video Marketing Madness - How to Green Screen. Ray is an expert, so listen up!

Today’s episode is made possible by Movo! Get great microphones, stands, and lights for your videos at https://raysuggests.com/movo

Today on Video Marketing Madness - The Latest Happenings YouTube & Google. Ray and Steve talk about the news you can use.

The big story is the Google Maps scam. Hold onto this article if you or one of your clients get hit. It outlines how to fix your GBP https://searchengineland.com/google-maps-pin-scam-threat-444109

Also, Ray talked about how he's doing affiliate marketing these days.

Today’s episode is made possible by Movo! Get great microphones, stands, and lights for your videos at https://raysuggests.com/movo

Today on Video Marketing Madness - Making Videos with AI. Ray and Steve walk through all the tools available.

ChatGPT will write video titles and scripts
VidVoicer is good with AI voices
Sora and lumalabs.ai have AI video generator
VidChapters uses AI t create YouTube chapters
Opus Clips and Rocket Clips creates Shorts
For long videos, Steve has Temi transcribe. It’s AI and timestamps the video

Updates - Google Business Profile chat and phone history is going away
Google launches Google TV advertising network https://searchengineland.com/google-tv-network-launch-443106

Today’s episode is made possible by Movo! Get great microphones, stands, and lights for your videos. Go to https://raysuggests.com/movo

Today on Video Marketing Madness - YouTube tells us when to upload video to reach the biggest audience.

YouTube issues guidance on when to post content for maximum reach https://searchengineland.com/youtube-issues-guidance-on-when-to-post-content-for-maximum-reach-438774

How To Write ChatGPT Prompts To Get The Best Results https://www.searchenginejournal.com/how-to-write-chatgpt-prompts/479324/

New YouTube Shorts Ad Opportunities For Brands https://www.searchenginejournal.com/new-youtube-shorts-ad-opportunities-for-brands/514166/

Google adds 6 new AI features for Performance Max https://searchengineland.com/google-performance-max-new-ai-features-440031

Exploring Videos on Facebook Just Got Easier https://about.fb.com/news/2024/04/exploring-videos-on-facebook-just-got-easier/

US Senator says TikTok divestiture deadline could be extended to one year https://www.reuters.com/world/us/us-senator-says-tiktok-divestiture-deadline-could-be-extended-one-year-2024-04-10/

Google Confirms Links Are Not That Important https://www.searchenginejournal.com/google-needs-very-few-links/514494/

TikTok to start labeling AI-generated content as technology becomes more universal https://apnews.com/article/tiktok-ai-94c36dae1934920622fc5c54638e3010

Google: Proximity Not A Factor For Local Service Ads Rankings https://www.searchenginejournal.com/google-proximity-not-a-factor-for-local-service-ads-rankings/516196/

Google Ads will pause low-activity keywords starting in June https://searchengineland.com/google-ads-will-pause-low-activity-keywords-starting-in-june-440085

Today on Video Marketing Madness - YouTube AI Notification Requirements. Ray talks about the new information request from YouTube when uploading videos.
Here's what YouTube asks when uploading a video and this comes from the YouTube back office:
"Do any of the following describe your content?
Makes a real person appear to say or do something they didn't say or do
Alters footage of a real event or place
Generates a realistic-looking scene that didn't actually occur
Yes/ No
"To follow YouTube's policy, you're required to tell us if your content is altered or synthetic and seems real. This includes realistic sounds or visuals made with AI or other tools. Selecting "Yes" adds a label to your content. "
Today’s episode is made possible by Movo! Get great microphones, stands, and lights for your videos at http://www.rayslinks.com/movo

Today on Video Marketing Madness, we have Crazy Google and YouTube Updates! You won’t believe what's going on!!!

Google just released an algorithm update that many say is the biggest one since Panda in 2010. Websites are getting deindexed, and something seems to be going on with YouTube. Long story short, Google seems to be targeting AI and has a new definition of spam. Listen in as Steve goes into a lot of detail.

Today’s episode is made possible by Movo! Get great microphones, stands, and lights for your videos at http://www.rayslinks.com/movo

Today on Video Marketing Madness - How to Run Tik Tok Ads

Today’s episode is made possible by Movo! Get great microphones, stands, and lights for your videos at http://www.rayslinks.com/movo

Here's a good how to article on running Tik Tok Ads https://sproutsocial.com/insights/tiktok-ads/

Today on Video Marketing Madness - How to Use YouTube Podcast Feature - We’ll walk you through that and other new stuff.

Adding a podcast to your Youtube channel - In the YouTube Studio, click on “Create” upper right, click on “New Podcast”, then click on “Submit RSS Feed” and and then follow the prompts.

Updates:

Google tests Nearby Events and Deals local search feature https://searchengineland.com/google-nearby-events-deals-local-business-436759

Google advertisers are confused between support and sales – we asked for clarification https://searchengineland.com/google-ads-support-sales-clarification-436829

Google rolls out new Performance Max guide and updates several others https://searchengineland.com/google-new-performance-max-guide-update-436703

75% of top brands fall victim to fraud in Google Search Ads https://searchengineland.com/google-search-ads-brands-fraud-436871

YouTube advertising: The ultimate guide https://searchengineland.com/youtube-advertising-the-ultimate-guide-436845

Google tests ‘highly rated’ call out for Local Services ads https://searchengineland.com/google-tests-highly-rated-local-services-ads-436915

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Today on Video Marketing Madness - Updates and Ray’s new GPT Store App for Optimizing Videos

Here are links to the updates:

Google Ads support is at an ‘all-time low’ – we asked Google why - https://searchengineland.com/google-ads-reps-customer-service-advertisers-low-436434

Google Ads lays off hundreds of staff amid support crisis - https://searchengineland.com/google-ads-lays-off-staff-support-crisis-436589

Google is shutting down websites made with Business Profiles - https://searchengineland.com/google-shutting-down-websites-business-profiles-436393

YouTube rolls out new Shorts editing tools - https://searchengineland.com/youtube-new-shorts-editing-tools-436509

Microsoft rolls out new AI tool that generates instant banner ads -https://searchengineland.com/microsoft-retail-media-creative-studio-436452

Microsoft launches Copilot Pro for $20 per month per user - https://searchengineland.com/microsoft-launches-copilot-pro-for-20-per-month-per-user-436526

YouTube denies ad blocker crackdown is causing browser slowdowns for Premium users - https://searchengineland.com/youtube-denies-ad-blocker-crackdown-slowdowns-premium-436549

Publish or disconnect episodes from an RSS feed on YouTube - https://support.google.com/youtube/answer/13973017?sjid=5363850725070796513-NA&utm_source=teamyoutube&utm_medium=twitter&linkId=9336641

GPT Store - Create Apps - customized versions of Chat GPT for specific uses. Ray created an app that SEOs YouTube videos. It's Ray's way of optimizing videos. Ray walks us throught it in this YouTube video https://www.youtube.com/watch?v=zcNttPifO-I

Today on Video Marketing Madness – More YouTube News You Can Use. Will YouTube ban AI voices? Listen in!

There is a new AI technology from YouTube that makes videos. Ray has yet to get his hands on it. What’s more, there’s a rumor YouTube will ban AI voices. We doubt that will happen, but if you use AI voices, be sure to vary them.

Google makes it easier to buy YouTube reservation ads - https://searchengineland.com/google-easier-youtube-reservation-ads-435856

X launches its ChatGPT rival: Grok - https://searchengineland.com/x-officially-launches-its-chatgpt-rival-grok-435584

Google announces April 2024 shutdown date for Google Podcasts - https://arstechnica.com/gadgets/2023/12/google-podcasts-dies-april-2024-youtube-music-migration-tool-goes-live/
Migrate your Google Podcasts to YouTube Music using this link - https://music.youtube.com/transfer_podcasts

YouTube adds more formats for Video Reach Campaigns - https://searchengineland.com/youtube-formats-video-reach-campaigns-435739

Today’s episode is made possible by Movo! Get great microphones, stands, and lights for your videos at http://www.rayslinks.com/movo

Check out Steve’s YouTube channel – “Steve Sleeper Trains” https://www.youtube.com/c/SteveSleeperTrains

Today on Video Marketing Madness – YouTube Updates. Ray and Steve go through everything that is new with YouTube

The biggie is that YouTube might require you to check a box indicating whether a video is AI-generated. We don’t know what will be considered AI-generated.

There is a new filter in Analytics - New Views and Returning Viewers.

YouTube is deliberately ‘suboptimal’ for people using ad blockers: https://searchengineland.com/youtube-suboptimal-ad-blockers-434973

Google is updating its Video publisher policy: https://searchengineland.com/google-updating-video-publisher-policy-435032

YouTube steps up roll out of Shorts ads: https://searchengineland.com/youtube-roll-out-shorts-ads-435064

YouTube updates Product Drops tool for enhanced accessibility and control: https://searchengineland.com/youtube-updates-product-drops-tool-for-enhanced-accessibility-and-control-435222

Today’s episode is made possible by Movo! Get great microphones, stands, and lights for your videos at http://www.rayslinks.com/movo

Check out Steve’s YouTube channel – “Steve Sleeper Trains” https://www.youtube.com/c/SteveSleeperTrains

Today on Video Marketing Madness – Easily Make YouTube Shorts with Opus Clip. Opus Clip uses AI to make numerous shorts from your videos.

Let’s say you have a 10-minute YouTube video. Opus Clip uses AI to analyze the video and pull out the best part for the Shorts. It also scores the quality of the Shorts. Shorts typically get more views and you can refer them to your main video which gets it more views. It will also auto-recenter what it pulls. Check it out at http://rayslinks.com/opusclicp

Today’s episode is made possible by Movo! Get great microphones, stands, and lights for your videos at http://www.rayslinks.com/movo

Check out Steve’s YouTube channel – “Steve Sleeper Trains” https://www.youtube.com/c/SteveSleeperTrains

Today on Video Marketing Madness – The New iPhone 15 Pro Max - Ray has it, and he talks about all the new features. Also, Ray and Steve have tips on getting more organic YouTube views.

Finally, Apple added USBC, so no more lightning. However, all of Ray’s peripherals are lighting, so he’s investigating adapters. With the USBC, you can add keyboards, hook it up to a TV - and other things. Also, you can record videos on an external fast drive which is very cool. Moreover, it has “Apple Log” so you can color grade, and that’s an advanced feature.

Today’s episode is made possible by Movo! Get great microphones, stands, and lights for your videos at http://www.rayslinks.com/movo

Check out Steve’s YouTube channel – “Steve Sleeper Trains” https://www.youtube.com/c/SteveSleeperTrains