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Veterinary Business Accelerator. Time, Profit, Freedom
Sam Bowden
12 episodes
2 days ago
“Doing something you love on a schedule you can’t control can feel the same as doing something you hate.”
— Morgan Housel If you’re a vet practice owner, that probably hits home.  So, how do you change that?  What's the difference between feeling trapped by your business and leading with purpose—making the impact that inspired you to open your doors in the first place? This podcast is for veterinary business owners who want to reclaim their time, grow their profits, and build a business that brings freedom—not just responsibility.
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“Doing something you love on a schedule you can’t control can feel the same as doing something you hate.”
— Morgan Housel If you’re a vet practice owner, that probably hits home.  So, how do you change that?  What's the difference between feeling trapped by your business and leading with purpose—making the impact that inspired you to open your doors in the first place? This podcast is for veterinary business owners who want to reclaim their time, grow their profits, and build a business that brings freedom—not just responsibility.
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Business
Episodes (12/12)
Veterinary Business Accelerator. Time, Profit, Freedom
Live Coaching - Marketing Hot Seat: 'Why Isn't My Website Converting?'

Is Your Website Quietly Costing You Clients?

In this live coaching session, Sam Bowden sits down with Dr. Jess Patterson, owner of a fast-growing veterinary clinic, to dissect why even well-designed, well-meaning practice websites often fail to convert visitors into booked appointments.

Together, they break down Jess’s current site and reveal the subtle mistakes that sabotage even the sleekest clinic websites. 

You’ll learn:

  • Why “being better” isn’t enough - and the messaging shift that makes your difference obvious
  • The surprising #1 thing pet owners actually care about (hint: it’s not your pricing)
  • The 3-second homepage test: nail this or risk losing 90% of visitors
  • Why your “About Us” page might be driving people away
  • What to write instead of “We care about your pets”
  • How to turn everyday client feedback into copy that sells
  • Whether you should show your prices—and how to avoid attracting the wrong kind of clients
  • What 600 new clients (but low retention) really means

 

Listen now to learn how to turn your website from a static brochure into a magnetic client-converting machine - without hype, hard sells, or losing your clinic’s values.


If you'd like Sam's help to grow an abundant practice, here are 4 tools that will help:1. Get Sam’s book “⁠The Abundant Practice⁠”  2. Take the⁠ 7 minute Practice Diagnostic Assessmen⁠t to uncover the biggest opportunities in your practice. s3. ⁠Join our FREE closed Facebook Group⁠, “The Practice Incubator Group”. It’s the place we share good ideas that work in practice. 4. Want to discuss your situation? ⁠Click here to have a chat. ⁠ 

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1 week ago
53 minutes 42 seconds

Veterinary Business Accelerator. Time, Profit, Freedom
Bonus: Live Coaching - 'New Client Numbers Are Dwindling, And I Don't Think My Marketing is Working'

Sam coaches rural practice owner Dr. Donna McGrath through the real-world marketing strategies that actually move the needle.

👉 If your growth has plateaued and it feels like your attempts at marketing is just wasting your time - this is the clarity you’ve been waiting for.

Together, they tackle where to start, what to stop, and why a one-off attempt isn’t going to cut it. You’ll hear the real numbers behind Donna’s practice growth, her mindset shifts, and the tactical tweaks to the things she's already doing.

 You'll learn

  • How Donna prepped her team and systems before ramping up her marketing
  • What’s working now: online bookings, Google reviews, and “book it in now” revisits
  • Some 'outside' the box strategies
  • The power of joint ventures (kennels, groomers, trainers) done right
  • Why video is the secret weapon for your website - and how to do it without becoming “the Donna show”
  • How to structure your time (and mindset) to market effectively without overwhelm

 

Listen now to help you think about building a sustainable, system-driven marketing plan - without guesswork, gimmicks, or guru nonsense.


If you'd like Sam's help to grow an abundant practice, here are 4 tools that will help:

1. Get Sam’s book “⁠The Abundant Practice⁠”  

2. Take the⁠ 7 minute Practice Diagnostic Assessmen⁠t to uncover the biggest opportunities in your practice. s

3. ⁠Join our FREE closed Facebook Group⁠, “The Practice Incubator Group”. It’s the place we share good ideas that work in practice. 

4. Want to discuss your situation? ⁠Click here to have a chat. ⁠ 

Show more...
3 weeks ago
58 minutes 46 seconds

Veterinary Business Accelerator. Time, Profit, Freedom
3 Client Retention Strategies That Work Better Than Social Media

You’ve nailed client attraction.

You’re delivering a great service.

So why do some of your best clients just… disappear?

We wrap up our veterinary marketing deep dive with a closer look at the “Keep” strategy: the most overlooked (yet often most impactful) piece of the business puzzle.

(💡Did you know that it's 16 times cheaper to keep an existing client than to gain a new one? 💡)

You’ll discover:

✅ Why perceived indifference is the #1 reason clients leave (and how to fix it fast)

✅ The 4-pillar framework for a rock-solid retention strategy

✅ Why “book them in now” beats reminders (every time)

✅ How clinics are using video + newsletters to outperform social media

✅ The power of personalised, automated messages and what most clinics get wrong about communication

✅ What your content must include to keep clients engaged (hint: it’s not that educational blog post that you thought was so amazing!)

Join us to build deeper loyalty and create a client base that sticks around for life.


Email Sam at  info@acceleratepracticeacademy.comIf you'd like Sam's help to grow an abundant practice, here are 4 tools that will help:1. Get Sam’s book “⁠The Abundant Practice⁠”  2. Take the⁠ 7 minute Practice Diagnostic Assessmen⁠t to uncover the biggest opportunities in your practice. s3. ⁠Join our FREE closed Facebook Group⁠, “The Practice Incubator Group”. It’s the place we share good ideas that work in practice. 4. Want to discuss your situation? ⁠Click here to have a chat. ⁠ 

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1 month ago
27 minutes 49 seconds

Veterinary Business Accelerator. Time, Profit, Freedom
From Satisfied to Superfan: The Data Behind Loyal Vet Clients

Is your “8 out of 10” client experience quietly killing your referrals, loyalty, and pricing power?

In this episode, Dr. Sam unpacks the “Serve” stage of his Find–Serve–Keep marketing model.

Backed by real-world stories and surprising survey data, Sam explains why your “pretty good” client experience may be costing you more than you think—and how to flip it into your most powerful (and profitable) form of marketing.


Listen to discover:

  • Why 8/10 clients are less loyal - and what separates them from raving fans
  • The hidden key to price satisfaction (hint: it’s not being cheap)
  • How to hardwire a “10/10 or nothing” mindset into your team - without burning them out
  • The overlooked client touchpoints that quietly erode trust and repeat visits
  • How to engineer wow moments at every step of the journey
  • What “educate to value” looks like in the consult room, and why it builds both confidence and conversions


If you think client experience is a soft skill, think again. It’s your secret weapon for growth.Press play and start turning everyday interactions into extraordinary marketing.


If you could use an outsider perspective on your current marketing strategy, book a time with Sam for a free marketing 'triage' ⁠here.⁠


If you'd like Sam's help to grow an abundant practice, here are 4 tools that will help:

1. Get Sam’s book “⁠⁠The Abundant Practice⁠⁠”  

2. Take the⁠⁠ 7 minute Practice Diagnostic Assessmen⁠⁠t to uncover the biggest opportunities in your practice. s

3. ⁠⁠Join our FREE closed Facebook Group⁠⁠, “The Practice Incubator Group”. It’s the place we share good ideas that work in practice. 

4. Want to discuss your situation? ⁠⁠Click here to have a chat. ⁠⁠ 

Show more...
1 month ago
47 minutes 21 seconds

Veterinary Business Accelerator. Time, Profit, Freedom
What Most Vet Practice Websites Get Wrong (And How Yours Can Stand Out)

Is Your Vet Practice Website Costing You Clients?

Your website should be your hardest-working team member. But for most vet practices, it's the digital equivalent of a dozing receptionist—scaring off new clients before they ever walk through the door.

In this episode, Sam breaks down the 6 high-converting elements every veterinary website needs to turn curious pet owners into loyal, paying clients. From simple layout changes to the one video that builds instant trust, this is a masterclass in website performance for veterinary practice owners.

You’ll learn:

  • Why your website is the “decision maker” for new clients - and how to pass the test
  • The 6 high-converting elements every vet website should include
  • Why a short, honest video from you outperforms slick marketing content
  • How to use Google reviews to outrank local competitors
  • A proven strategy to double or triple your 5-star reviews (without begging)
  • What to avoid at all costs on your practice website

 

If your website isn’t working for you, it’s working against you. Let’s fix that.


Email Sam at  sam@acceleratepracticeacademy.com to help review your website and get your hands on his framework for more 5 star Google reviews than a Taylor Swift concert.


If you'd like Sam's help to grow an abundant practice, here are 4 tools that will help:

1. Get Sam’s book “⁠The Abundant Practice⁠”  

2. Take the⁠ 7 minute Practice Diagnostic Assessmen⁠t to uncover the biggest opportunities in your practice

3. ⁠Join our FREE closed Facebook Group⁠, “The Practice Incubator Group”. It’s the place we share good ideas that work in practice. 

4. Want to discuss your situation? ⁠Click here to have a chat. ⁠ 

Show more...
2 months ago
36 minutes 34 seconds

Veterinary Business Accelerator. Time, Profit, Freedom
Rethinking Practice Marketing: The Vet Marketing Framework You’ll Actually Want to Use

If you run a vet practice, you’re not just a vet-you’re a marketer.

But marketing isn’t something they teach at vet school, and the odds are that you’re not a very good one! And let’s be honest: most vets aren’t exactly thrilled by marketing.

Let’s fix that. 

In this episode we cut through the overwhelm and sleaze-factor often associated with marketing. Sam breaks down what marketing actually means for a veterinary clinic—and why now, more than ever, it matters.

In many vet businesses visit numbers are dipping, competition is up, and relying on “just being a good vet” isn’t enough. But here's the good news: you don’t need fancy funnels or social media stunts. You just need a simple, CEO-level way of thinking about marketing.

You’ll learn:

  • Why marketing is about relationships, not persuasion
  • The “Find, Serve, Keep” framework that every vet clinic should master
  • How to track what’s actually working (without the guesswork)
  • Why your real product isn’t medicine - it’s the experience
  • How your local area and shifting demographics should shape your strategy
  • The mindset shift to go from inconsistent promotion → consistent growth


Whether you’re brand new to marketing or just tired of throwing spaghetti at the wall—this one’s for you.


If you could use an outsider perspective on your current marketing strategy, book a time with Sam for a free marketing 'triage' here.


If you'd like Sam's help to grow an abundant practice, here are 4 tools that will help:

1. Get Sam’s book “⁠The Abundant Practice⁠”  

2. Take the⁠ 7 minute Practice Diagnostic Assessmen⁠t to uncover the biggest opportunities in your practice. s

3. ⁠Join our FREE closed Facebook Group⁠, “The Practice Incubator Group”. It’s the place we share good ideas that work in practice. 

4. Want to discuss your situation? ⁠Click here to have a chat. ⁠ 


Show more...
2 months ago
38 minutes 7 seconds

Veterinary Business Accelerator. Time, Profit, Freedom
Bonus: Live Coaching - ‘Wages Are Devouring My Profit’

Feeling the squeeze from rising wages and shrinking margins?

You’re not alone. But you don’t have to stay stuck.

In this special live coaching episode Sam puts on his business gumboots and gets into a trenches with a mixed practice owner battling one of the toughest challenges in vet business today: sky-high wage percentages and falling profitability.

Together, they break down the numbers, uncover hidden inefficiencies, and lay out a step-by-step plan to get margins back where you want them - without cutting hours or burning out the team.

Here’s what you’ll learn:

  • Why wage percentages spiral out of control (and why firing staff isn’t the fix)
  • How to price confidently 
  • The 4 KPIs every vet owner must track: ATVs, invoices per vet, COGS, and care standards
  • Why the “vet does everything” model is doomed to fail, and what the alternative could look like
  • Rebooking systems and revisit strategies that improve both client retention and revenue
  • The standards of care metrics that drive medicine and profit
  • How outsourcing drug sales to online pharmacies can actually boost efficiency and cash flow


This is a raw, numbers-driven session for veterinary practice owners where you’ll see exactly how Sam diagnoses a struggling practice and builds a path forward.

Hit play to learn how to reduce wage pressure, reclaim profitability, and run a business that works—for you and your team.


If you'd like Sam's help to grow an abundant practice, here are 4 tools that will help:

1. Get Sam’s book “⁠⁠The Abundant Practice⁠⁠”  

2. Take the⁠⁠ 7 minute Practice Diagnostic Assessmen⁠⁠t to uncover the biggest opportunities in your practice. s

3. ⁠⁠Join our FREE closed Facebook Group⁠⁠, “The Practice Incubator Group”. It’s the place we share good ideas that work in practice. 

4. Want to discuss your situation? ⁠⁠Click here to have a chat. ⁠⁠ 

Show more...
3 months ago
1 hour 11 minutes 17 seconds

Veterinary Business Accelerator. Time, Profit, Freedom
The 4 Levers of Veterinary Profit: Which One Should You Pull First?

You want to grow profits. But where do you start?!

(Hint: It’s not by working longer hours, or just jacking up your prices.)

In this episode we move from mindset to action as Sam reveals the 4 fundamental levers that drive profit in any veterinary practice, and how to identify which one will move the needle fastest for your business.

You’ll learn:

  • The 4 key profit levers (and which one to pull first)
  • Why raising prices might backfire if you do it too soon
  • How to boost client visits—without feeling “salesy”
  • The subtle team psychology that affects revenue
  • How confidence + competence = higher profits
  • The mental “brakes” that quietly sabotage growth


💡 Real results: Learn how practices in Sam’s program consistently hit 25%–40%+ net profit—without burnout.

🎯 Plus: Get access to a free strategy call to identify your #1 growth opportunity.

If you're a veterinary practice owner and you are tired of guessing and ready to grow—press play now.


If you'd like Sam's help to grow an abundant practice, here are 4 tools that will help:

1. Get Sam’s book “⁠The Abundant Practice⁠”  

2. Take the⁠ 7 minute Practice Diagnostic Assessmen⁠t to uncover the biggest opportunities in your practice. s

3. ⁠Join our FREE closed Facebook Group⁠, “The Practice Incubator Group”. It’s the place we share good ideas that work in practice. 

4. Want to discuss your situation? ⁠Click here to have a chat. ⁠ 

Show more...
3 months ago
16 minutes 22 seconds

Veterinary Business Accelerator. Time, Profit, Freedom
Why You're Not Earning What You're Worth: The Hidden Mindset Blocks That Are Capping the Success of Your Vet Practice

You say you want to earn more in your veterinary business—but what if the real barrier isn’t your fees, your team, or your town…
What if it’s you?

In this episode Sam explores one of the most powerful (and uncomfortable) questions in veterinary business: “Why are you stuck earning exactly what you’re earning—and not a cent more?”

Spoiler: It has less to do with your spreadsheet skills and everything to do with your internal beliefs about value, worth, and what’s “okay” for someone like you to earn.

We dig into:

  • Why money is just an exchange of value (and how most vets get this totally backwards)

  • How your subconscious mindset acts like a handbrake on your financial growth

  • The hidden money stories behind your pricing discomfort

  • How your brain sets “income ceilings” without your permission

  • Real examples of vets who reprogrammed their beliefs—and skyrocketed their profits

    • The difference between technical, business, and wealth science (and why you need all 3)
    • Why strategy without mindset doesn’t work (and never will)


    This isn’t about greed or grind. It’s about permission. Confidence. And finally stepping into the level of success your skills deserve.

    If you’ve ever winced while quoting a high-cost treatment—or wondered why, after all your effort, it still feels like you’re not getting ahead…
    🎧 Hit play. Let’s take that foot off the brake.


    If you'd like Sam's help to grow an abundant practice, here are 4 tools that will help:

    1. Get Sam’s book “⁠The Abundant Practice⁠” 

    2. Take the⁠ 7 minute Practice Diagnostic Assessmen⁠t to uncover the biggest opportunities in your practice. s

    3. ⁠Join our FREE closed Facebook Group⁠, “The Practice Incubator Group”. It’s the place we share good ideas that work in practice. 

    4. Want to discuss your situation? ⁠Click here to have a chat. ⁠ 


  • Show more...
    4 months ago
    21 minutes 45 seconds

    Veterinary Business Accelerator. Time, Profit, Freedom
    The 6 Lies Veterinary Practice Owners Tell Themselves: What If You Are the Barrier to Your Own Success?

    In our previous episode we asked: What do you really want?

    Now we ask the tougher question: Why don't you believe that you can have it?

    In This Episode:

    Sam reveals the six identity-level belief traps that stop vets from thriving in business—no matter how skilled or hardworking they are:

    • Fear of rejection: “What will people think if I fail?”
    • Scarcity mindset: “There’s never enough time, money, or help.”
    • Low self-worth: “Success is for other people, not me.”
    • Sacrifice story: “For me to succeed, something else will have to suffer.”
    • Skills doubt: “I’m just not a business-minded person.”
    • Wrong vehicle myth: “Maybe I just chose the wrong path.”

    But here’s the shift:

    Sam doesn’t just name the beliefs—he shows you how to dismantle and rewire them, one at a time.

     You’ll Learn:

    • Why identity is more powerful than strategy
    • How cultural conditioning silently shapes our business beliefs
    • The simple reframes that can unlock momentum and peace
    • When to go beyond coaching and seek deeper therapeutic tools


    This isn’t about hustle. It’s about healing the mindset that drives the hustle.

    Whether you're burned out, stuck at a plateau, or just quietly wondering if you’re “made for this”—this conversation might just be the permission slip you’ve been waiting for.

    Press play to challenge your story—and change your results.



    If you'd like Sam's help to grow an abundant practice, here are 4 tools that will help:

    1. Get Sam’s book “⁠The Abundant Practice⁠” 

    2. Take the⁠ 7 minute Practice Diagnostic Assessmen⁠t to uncover the biggest opportunities in your practice. s

    3. ⁠Join our FREE closed Facebook Group⁠, “The Practice Incubator Group”. It’s the place we share good ideas that work in practice. 

    4. Want to discuss your situation? ⁠Click here to have a chat. ⁠ 

    Show more...
    4 months ago
    31 minutes 13 seconds

    Veterinary Business Accelerator. Time, Profit, Freedom
    Giving Yourself Permission to Succeed

    Have you ever caught yourself thinking, or feeling: “That kind of success just isn’t for someone like me”?

    Some practice owners seem to have more freedom, more money, and more time than you could ever image. But maybe that’s for the lucky ones… the confident ones… the ones with the “right” background. But not you.

    Sound familiar?

    Then this is the episode you didn’t know you needed.

    For our first full episode, we’re going straight to the root: mindset. Because here’s the truth—the biggest barrier to building the practice and the life you want is believing you don’t deserve it.

    Sam unpacks why so many veterinary professionals unconsciously block their own success, and how to break that cycle. This isn’t just theory—it’s the start of a shift in identity, the rewiring of the stories you tell yourself.

    Together, we dive into a richer definition of success—one that goes far beyond financials.

    • Health
    • Relationships
    • Finances
    • Fulfilment
    • Time

    Success doesn’t begin when you have it all figured out. It begins when you say, “I’m allowed to want more.”

    In This Episode:

    • Why mindset—not money—is the foundation of real success

    • The 5 types of wealth (and how they shape your future)

    • Why you don’t need to know “how” before you start

    • How your internal stories are shaping your external results

    • A simple identity shift: “I am…” vs. “I wish I was…”

    • The role of self-awareness in rewriting your narrative

    • The truth about money—it’s not the goal, it’s a tool

    This is the groundwork.

    This is where change begins.

    Let’s go.


    If you'd like Sam's help to grow an abundant practice, here are 4 tools that will help:

    1. Get Sam’s book “The Abundant Practice” 

    2. Take the 7 minute Practice Diagnostic Assessment to uncover the biggest opportunities in your practice. s

    3. Join our FREE closed Facebook Group, “The Practice Incubator Group”. It’s the place we share good ideas that work in practice. 

    4. Want to discuss your situation? Click here to have a chat.  

    Show more...
    5 months ago
    16 minutes 35 seconds

    Veterinary Business Accelerator. Time, Profit, Freedom
    Start Here: Why Even Start a Vet Practice?

    Wouldn’t it be easier to just get a job?
    When you’re in the thick of it all, it feels that way, doesn’t it?

    Especially when you’re knee-deep in payroll, staff issues, client complaints, and wondering if you’ll ever take a proper holiday again.

    In this kickoff episode we start with the question every practice owner should revisit regularly: Why are you in business?

    Dr Sam Bowden breaks down why most owners start with good intentions: better medicine, a better team, better money—but end up overworked, underpaid, and out of joy. And why the fix begins with something deceptively simple: clarity on that why.

    Sam outlines his framework for what he calls an “abundant practice”—the five pillars that any vet business needs to get right if it’s going to support the life you want. And yes, that includes permission to take a holiday.

    What You’ll Learn:

    • The real reasons vets start practices (hint: it’s not just the money)
    • Why good intentions often lead to overwhelm
    • The 5 pillars of Sam’s Abundant Practice Model: time, team, clients, finances, fulfillment
    • How a low financial drive hurts the profession—and your personal life
    • Common mindset traps (and how to replace guilt with growth)
    • The power of shifting from “either/or” to “yes/and” thinking
    • Why clarity is the foundation for fun, freedom, and financial success


    Plus, meet your hosts:

    Dr Sam Bowden is a vet, author, and founder of the Accelerate Practice Academy. Sam’s helped hundreds of practice owners transform their businesses and their lives. He’s not just about making practices profitable; he’s about making them enjoyable and sustainable—and he’s got the scars to prove he knows what he’s talking about.

    Dr Hugh Hiemstra is a practicing vet, former practice owner and host of the Vet Vault and Vet Vault Clinical Podcasts, where he shares ideas and knowledge to help veterinary professionals worldwide learn better ways to make the veterinary professional work for them and sharpen their clinical game.


    If you are looking to grow an abundant practice, here are 4 tools that will help:

    1. Get Sam’s book “The Abundant Practice” 

    2. Take the 7 minute Practice Diagnostic Assessment to uncover the biggest opportunities in your practice.

    3. Join our FREE closed Facebook Group, “The Practice Incubator Group”. It’s the place we share good ideas that work in practice. 

    4. Want to discuss your situation? Click here to have a chat.  


    Show more...
    5 months ago
    38 minutes 9 seconds

    Veterinary Business Accelerator. Time, Profit, Freedom
    “Doing something you love on a schedule you can’t control can feel the same as doing something you hate.”
— Morgan Housel If you’re a vet practice owner, that probably hits home.  So, how do you change that?  What's the difference between feeling trapped by your business and leading with purpose—making the impact that inspired you to open your doors in the first place? This podcast is for veterinary business owners who want to reclaim their time, grow their profits, and build a business that brings freedom—not just responsibility.