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UPGRADE TO LUXURY | CocoSpark
CocoSpark
48 episodes
5 days ago
UPGRADE TO LUXURY | CocoSpark.
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UPGRADE TO LUXURY | CocoSpark.
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Episodes (20/48)
UPGRADE TO LUXURY | CocoSpark
ASK COCO #3

Do you follow up after being ghosted?

Here is one of the question we receive at CocoSpark, and we reply to every week in Ask Coco!

Send you question, clear, simple, with context, and that can be replied in a few seconds :)

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17 hours ago
57 seconds

UPGRADE TO LUXURY | CocoSpark
Learn from the best | BTS of crazy events like the Beyoncé concert in Dubai with Sophie Turkie

What does it take to launch one of the most iconic events on the planet?

In this special episode of Upgrade to Luxury, Maddy sits down with Sophie Turkie, Head of Events for Atlantis in Dubai, for an exclusive look behind the scenes of world-class productions—including the unforgettable Beyoncé concert at the grand opening of Atlantis The Royal.

From coordinating international teams with radically different work cultures, to navigating the delicate codes of luxury across continents, Sophie shares the real-life challenges, strategy, and magic that go into delivering spectacular experiences at the highest level.

Whether you’re in events, hospitality, or luxury branding, this conversation will redefine the way you think about scale, pressure, and excellence.

Inside the episode:

  • The backstage of producing huge events for supe wealthy clients from all over the word

  • Leading global teams under intense creative pressure

  • Cultural intelligence in ultra-luxury environments

  • What true high-end client experience really looks like

  • Why nothing can be left to chance at this level

Ready to level up how you lead and deliver premium experiences? This is your masterclass.


And don't forget to grow with the CocoSpark Method!

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5 days ago
33 minutes 3 seconds

UPGRADE TO LUXURY | CocoSpark
ASK COCO #2

🎥 ASK COCO is back — answering your questions, fast and real! This week’s hot takes:

  1. Should you hide behind-the-scenes content to look more high-end?

  2. Do luxury clients even care about testimonials?

  3. Are there any free resources to get started with CocoSpark?

Got a question for me? Make it clear, specific, and short — something I can answer in 10–20 seconds. Drop it in the comments or DM me 🔥

#AskCoco #LuxuryBranding #HighEndBusiness #EntrepreneurTips #BusinessQandA #CocoSpark #ClientAttraction #LuxuryClients #ContentStrategy #MiniCourses

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1 week ago
1 minute 4 seconds

UPGRADE TO LUXURY | CocoSpark
#19 | You sell what you show

In this solo episode, Maddy, founder of CocoSpark, explores the invisible cycle that keeps creative entrepreneurs attracting the wrong clients — and how to break it. If you're stuck with inquiries that don’t align, clients who challenge your pricing, or a brand that no longer reflects your value, this episode is for you.

Discover how to shift your positioning, elevate your visuals, and speak directly to the kind of clients you actually want — without needing to hustle harder.

💡 Want to go deeper?
Explore The CocoSpark Method — the step-by-step strategy to upgrade your brand, attract aligned clients, and reposition your business with clarity and intention.
👉 https://www.cocospark.co/method

🎧 A must-listen for creative service providers ready to move from booked and busy to branded and in demand.

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1 week ago
13 minutes 23 seconds

UPGRADE TO LUXURY | CocoSpark
# 18 | The Silent Power of Premium Spaces

In this episode of Upgrade to Luxury, Maddy and Alex unveil one of the most overlooked secrets of premium branding: your space. Whether physical or digital, the environments you create are silently selling—or sabotaging—your offers. From marble floors to curated Zoom backgrounds, they explore how design, lighting, scent, and sound can engineer trust and elevate perception instantly.

Packed with real examples (including a Monaco-based wedding photographer who tripled her sales), this episode is your wake-up call: you’re not just selling a service—you’re offering a feeling.

Discover how to align your space with your price, your clients, and your brand’s ambition.

--> Listen now and start designing the experience your premium clients are already expecting.

--> Of course: The Cocospark Method is available!

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2 weeks ago
8 minutes 51 seconds

UPGRADE TO LUXURY | CocoSpark
#17 | The very first minute.

Luxury is decided in seconds.
In this episode of Upgrade to Luxury, Maddy and Alex reveal why 76% of premium clients make their decision within the first minute—and how you can design every second of that first impression to captivate and convert.

You’ll learn how to audit your brand like a luxury mystery shopper, uncover small but powerful upgrades, and hear how The CocoSpark Method helps entrepreneurs attract high-end clients by mastering the art of the magnetic first contact.

✨ Want to create unforgettable first impressions?
Explore The CocoSpark Method — your blueprint for building premium client experiences. Link in bio.

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2 weeks ago
6 minutes 49 seconds

UPGRADE TO LUXURY | CocoSpark
ASK COCO #1

Every week, I reply to 2 to 3 of your questions, so don't hesitate to send us a message! :)

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2 weeks ago
1 minute 47 seconds

UPGRADE TO LUXURY | CocoSpark
BONUS #5 | From Chaos to Clarity: The Productivity Secrets Behind Premium Brands

This final episode in our CocoSpark Method series reveals what truly fuels growth in the luxury market—clarity, discipline, and connection.

Discover how elite entrepreneurs manage hidden tasks, protect their focus, and build strategic relationships that open high-end doors. From bullet journals to Bulgari-style collaborations, this episode is your blueprint for working smarter—not just harder.

🔥 Doors to the CocoSpark Method Lab close tomorrow.
Join us for two transformative months of live training, personalized guidance, and deep strategy work designed to elevate your business to premium level.
✨ Still available anytime: the full CocoSpark Method—with 10+ hours of training, workbooks, and tools.

If this episode brought you value, share it, leave a review, and help us spread the clarity.

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2 weeks ago
18 minutes 24 seconds

UPGRADE TO LUXURY | CocoSpark
#16 | The power of subtle touches

In this episode of Upgrade to Luxury, Maddy and Alex dive into the subtle power of personal touches in the high-end client journey. Discover why handwritten notes, curated gifts, and genuine listening are redefining what luxury truly means today — and how you can apply these timeless gestures to create unforgettable brand experiences.

Want to go deeper? Explore The CocoSpark Method — our signature online training to craft high-impact, emotionally resonant experiences for premium clients. Link in bio.

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3 weeks ago
6 minutes 4 seconds

UPGRADE TO LUXURY | CocoSpark
SPECIAL EPISODE | The CocoSpark Method is out!

In this special episode, I’m opening up about the journey behind The CocoSpark Method. I’ll share a bit about who I am, where I come from, and the path that led me here. From personal challenges to professional turning points, you’ll hear the real story behind the spark. I’ll also walk you through the vision of the method — how it blends mindset, productivity, and networking to empower your next level. Whether you're just starting out or looking to realign, this episode sets the tone for everything to come.


--> Dive into the Method here: www.maddychristina.com/cocospark-method

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3 weeks ago
6 minutes 42 seconds

UPGRADE TO LUXURY | CocoSpark
# 15 | The Art of Never Saying No: How to Turn Demands into Profits

The Art of Never Saying No – How to Turn Demands into Profits

In this new episode of Upgrade to Luxury, we explore a subtle but powerful mindset shift: stop saying no, and start saying the price.

What happens when a high-end client asks for something outrageous, inconvenient—or just plain exhausting? Instead of refusing, we show you how to turn the request into an opportunity for profit, positioning, and clarity.

We also dive into the importance of setting boundaries with elegance, knowing your values, and pricing based not just on time, but on energy and alignment.

This strategy is straight from The CocoSpark Method, our premium training for mastering luxury client interactions.

✨ The CocoSpark Method: www.maddychristina.com/cocospark-method

Listen now and elevate the way you say "yes".

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3 weeks ago
7 minutes 17 seconds

UPGRADE TO LUXURY | CocoSpark
BONUS #4 | "Communication, Marketing & Branding" from the CocoSpark Method

Episode 3 – The Codes of Luxury Social Media: How to Create Desire Without Chasing Attention

In this third episode of our 5-part series inspired by The CocoSpark Method – LAB, Maddy and Alex dive into one of the most misunderstood aspects of premium branding: how luxury brands use social media differently.

Discover why the best high-end brands post less—but impact more. Learn how to craft a visual identity that whispers elegance, how to write captions that create fascination, and why silence, exclusivity, and precision are your best marketing tools.

This episode is your roadmap to turning your social media into a digital sanctuary—where every post feels like an invitation to something rare.

The CocoSpark Method – LAB opens on May 12 and closes on May 21. Don’t miss your chance to elevate your brand presence with intention!

Link to the CocoSpark Method Lab:

www.maddychristina.com/cocospark-method-lab

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4 weeks ago
12 minutes 50 seconds

UPGRADE TO LUXURY | CocoSpark
BONUS #3 | "The Client Experience" from the CocoSpark Method

Premium clients don’t remember what you gave them. They remember how you made them feel. In this third episode of the CocoSpark Method series, Maddy reveals how to build client experiences that spark emotion, loyalty, and luxury without needing a huge budget.


📬 Subscribe to the CocoSpark newsletter: https://maddychristina.com/cocospark-comingsoon


#cocospark #clientexperience #luxurybranding #premiumclients #entrepreneurmindset #brandingpodcast #emotionalmarketing


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1 month ago
10 minutes 41 seconds

UPGRADE TO LUXURY | CocoSpark
BONUS #2 | "Sales techniques" from the CocoSpark Method

Forget pushy scripts and closing hacks—high-end clients don’t buy pressure, they buy clarity. In this second episode of the CocoSpark Method series, Maddy and Alex AI dive into elegant sales techniques that convert without chasing or convincing.

Ready to sell with confidence and class? This episode will help you ditch old-school tactics and elevate your entire approach.

🎯 Join the waitlist now for the full CocoSpark Method:

#cocospark #luxurysales #premiumclients #highendoffers #salesstrategy #brandingpodcast #entrepreneurcoach


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1 month ago
13 minutes 58 seconds

UPGRADE TO LUXURY | CocoSpark
BONUS#1 | "Price & perceived value" from the CocoSpark Method

Why do some clients say yes to 5-figure offers in a heartbeat—while others ghost you for a freebie? In this first episode of the CocoSpark Method series, Maddy breaks down the real reason pricing is never just about numbers. Spoiler: it’s about perception, positioning, and power.

If you’re tired of “it’s too expensive,” this episode will change the way you sell—forever.

🚀 Join the waitlist to get early access to the full CocoSpark Method experience: https://maddychristina.com/cocospark-waitlist-tccsm

#cocospark #premiumclients #perceivedvalue #luxurymarketing #pricingstrategy #entrepreneurmindset #brandingpodcast

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1 month ago
11 minutes 59 seconds

UPGRADE TO LUXURY | CocoSpark
#14 | The Art of Last Minute Magic: Flexibility as a Luxury Standard

In the luxury world, last-minute doesn't mean unprepared—it means mastered. In this episode, Maddy and Alex dive into how top-tier entrepreneurs turn chaos into charm. From handling urgent client demands to creating surprise-and-delight moments with zero prep time, this is your guide to making it look effortless—no matter what. Because in luxury, magic is often made in the final hour.


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1 month ago
5 minutes 56 seconds

UPGRADE TO LUXURY | CocoSpark
#13 | Not All Luxury Clients Are the Same!

In this episode, Maddy (CEO of Cocospark) and Alex (your AI marketing advisor) take you behind the scenes of luxury brand strategy.
Because here’s the truth: there isn’t just one type of luxury client. Some want to shine, others crave discretion. Some love the story, others just want fast results. And if you want to thrive in this space, you have to know who you’re truly meant to serve.

What you’ll learn in this episode:

  • The two dominant trends shaping luxury today (quiet vs ostentatious)

  • What high-end clients really want (it’s not just quality)

  • The biggest mistakes brands make when trying to “go premium”

  • A practical framework to identify your aligned client

  • How to build a brand experience that feels luxurious and true to you

If you’ve ever wondered why some clients feel like magic and others feel like a fight—this episode is your roadmap.

👉 Listen now, and share it with someone building their premium brand.

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1 month ago
9 minutes 50 seconds

UPGRADE TO LUXURY | CocoSpark
#12 | 🇫🇷 Parlons Luxe avec Caroline Mignaux pour MarketingSquare

🎙 Lever le voile sur l’upmarket : mon passage dans Marketing Square

J’ai eu la chance d’être invitée par Caroline Mignaux sur le podcast Marketing Square pour parler d’un sujet aussi fascinant que redouté : le luxe.

Dans cet épisode, on plonge ensemble dans les coulisses du marché haut de gamme. J’y partage ce que j’aurais aimé savoir avant de me lancer, les vrais codes du luxe, les attentes (parfois surprenantes) de cette clientèle, et surtout, des stratégies concrètes pour construire une offre upmarket qui vous ressemble — sans bullshit, sans jouer un rôle.

💡 Si tu veux élever ton business sans te trahir, tu vas adorer cette conversation.

🎧 Bonne écoute, et si l’épisode t’inspire, pense à le partager ou à laisser 5 étoiles sur ta plateforme préférée !

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1 month ago
19 minutes 32 seconds

UPGRADE TO LUXURY | CocoSpark
#11 | Mistakes Don't Break Trust...

Your clients can forgive a mistake—but they’ll never forget how you reacted to it.

In this episode, we dive into the art of handling errors with elegance, control, and premium-level professionalism.

🎧 Listen now to learn how to turn slip-ups into trust-building moments.


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1 month ago
5 minutes 40 seconds

UPGRADE TO LUXURY | CocoSpark
#10 | You & Coco | Are you really a luxury brand?

You say your brand is premium—but would your clients agree?

In this episode, Maddy asks 3 bold, uncomfortable questions that reveal whether your brand truly belongs in the high-end and luxury space.

No fluff, no surface-level advice—just the clarity you need to refine your positioning, elevate your experience, and finally attract clients who value what you do.

If you're aiming for premium... press play now.

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2 months ago
6 minutes 47 seconds

UPGRADE TO LUXURY | CocoSpark
UPGRADE TO LUXURY | CocoSpark.