Fabienne and Liz unpack how AI is changing what works online for tourism businesses and why authentic, human-led content still wins. Discover how to keep your socials real, consistent, and AI-ready.

AI isn’t just helping your marketing, it’s helping scammers too. In this episode, we unpack how AI is being used to fake emails, clone voices, and trick tourism businesses into handing over money or information. Hear real examples and learn what simple steps you can take to protect your business from spoofing and smart scams.

AI is rewriting the rules of tourism marketing. In this episode, we dive into what it means for tourism organisations – and why waiting is no longer an option. Learn how to adapt your digital strategy, optimise for AI search, and stay visible in the new travel planning era.

Travel planning has gone AI – is your tourism business keeping up? In this episode, we untangle how tools like ChatGPT and Gemini are changing search, and what you need to do to make sure your tourism website is found (not forgotten). Full of tips, laughs, and practical takeaways for tourism operators.

In the age of AI search, tourism operators who don’t upgrade their content risk disappearing — here’s how to stay visible and drive bookings.

In this episode of Untangling Tourism Tech, Fabienne Wintle and Liz Ward explore the latest AI tools shaping the tourism industry. They dive into the strengths of ChatGPT, Grok, and Perplexity, highlighting how these tools can enhance marketing, research, and coding workflows. Discover how Grok excels in coding and logic, Perplexity provides reliable, up-to-date research, and ChatGPT streamlines marketing plan development—including crafting a USP, customer persona, content themes, and social media schedules. They also discuss the emerging role of AI agents, their potential for automation, and the importance of reviewing AI-generated content for accuracy and brand alignment. Whether you're looking to boost efficiency, enhance marketing strategies, or stay ahead of AI developments, this episode offers valuable insights for tourism businesses.

In this episode of Untangling Tourism Tech, Fabienne Wintle and Liz Ward explore powerful AI tools that are helping businesses save time and enhance marketing efforts. From Google Meet's AI note-taking feature to Veed.io's video editing capabilities and Grok AI’s summarisation of news on X (formerly Twitter), discover practical solutions for streamlining workflows and staying ahead of the competition. Tune in for insights on integrating AI into your operations and customer experience strategies.

Expert tips from former judges on how to ace tourism awards. Learn how to boost your online reputation, plan effectively, and showcase innovation to elevate your business.

Explore the latest AI innovations in tourism and discover the new Tourism Tribe Expert Directory in this episode of ”Untangling Tourism Tech.”

Discover how Lou Clifton of Blue Mountains Tourism uses data to drive tourism success and demonstrate value to stakeholders in this insightful episode of ”Untangling Tourism Tech.”

In this episode, Fab and Liz share insights on enhancing staff wellness for better business outcomes, ensuring you have essential admin access to your digital assets, and crafting a powerful Unique Selling Proposition (USP) for effective marketing. Tune in for practical tips and lively discussion!

In this episode, Liz Ward and Fabienne Wintle explore the evolving landscape of destination marketing and share strategies for DMOs to achieve financial independence and enhance visitor experiences. Drawing from their presentation at the Local Government New South Wales Visitor Economy Conference, they highlight the importance of leveraging digital assets and local expertise to transform the business models of DMOs and local government associations. Key Takeaways - Utilise Google Analytics 4 (GA4) to measure leads and bookings generated through your website and Visitor Information Centers (VICs). - Aim for financial independence by becoming the primary source of truth for planning and booking capabilities in your region. - Adopt a commercial approach, modernising booking systems and training staff to be sales-driven and commission-based. - Enhance customer interaction by adding pop-ups or lead magnets on your website, and providing sales training to VIC staff. - Ensure transparency and demonstrate value to local operators by opening up analytics and showcasing the leads and bookings generated. ➡️ All episodes https://www.tourismtribe.com/category/untangling-tourism-tech/ and listen to 'Untangling Tourism Tech' on your favourite podcasting app!

In this Episode, Liz and Fabienne discussed ways to optimise follow-up efforts and lead generation at trade shows, such as ATE.  Liz emphasised the importance of a CRM system and a dedicated trade page on the operator's website, while Fabie suggested using automation and personalisation techniques to keep leads engaged. They agreed that technology can greatly improve the efficiency and effectiveness of these efforts, but also acknowledged the need for a human touch to build meaningful relationships with potential customers. Key Takeaways Create a hidden "trade page" on your website with all trade-facing assets like logos and brochures. Set up your CRM to automate follow ups with segmented emails and use it to schedule follow up tasks. Take photos with leads at ATE to include in personalised follow up emails. Consider attending ATE in the future by exhibiting on your tourism organisation's booth

TikTok when council blocks it, ChatGPT 4.0 Omni, and accessibility enhancements.