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Unprofessional Entrepreneur by Felly Day - Marketing Tips for Small Business Owners
Felly Day | Content Repurposing Expert
126 episodes
3 days ago
This podcast is where small business owners learn to build their businesses unprofessionally. It’s high time to stop stressing about having perfect content and a conventional marketing strategy. I want you to embrace your unprofessional side and learn to succeed on your own terms. No copy-paste strategies will be found here. Tune in each Thursday when new episodes air, and let’s build your business unprofessionally.
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All content for Unprofessional Entrepreneur by Felly Day - Marketing Tips for Small Business Owners is the property of Felly Day | Content Repurposing Expert and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
This podcast is where small business owners learn to build their businesses unprofessionally. It’s high time to stop stressing about having perfect content and a conventional marketing strategy. I want you to embrace your unprofessional side and learn to succeed on your own terms. No copy-paste strategies will be found here. Tune in each Thursday when new episodes air, and let’s build your business unprofessionally.
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Marketing
Business
Episodes (20/126)
Unprofessional Entrepreneur by Felly Day - Marketing Tips for Small Business Owners
Custom Bots as a Marketing Strategy with Christina Sims - Unprofessional Marketing Series

AI is all the rage right now, but there's one way I don't see enough entrepreneurs taking advantage of it: custom bots.


I sat down with Christina, owner of Percision Edge to talk about the 2 bots she's built me and how other business owners can be creating custom bots to support their delivery and grow their list as a lead magnet.


Meet Christina:

Christina Sims is an award-winning AI consultant, developer, speaker, and founder of Precision Edge AI, a certified AI consultancy. She has led AI-driven transformations for over 150 organizations, optimizing operations, cutting costs by $1M+ annually, and generating $100M in revenue. She also created the T.I.M.E. framework, a methodology guiding organizations in AI adoption for ethical implementation and measurable impact. After a life-threatening childbirth, Christina became committed to helping founders achieve success without sacrificing personal well-being with AI-driven tools for efficiency, profitability, and sustainable growth.


www.instagram.com/iamchristinasims

www.precisionedgeai.com

Free AI Lead Magnet Ideator: https://bit.ly/aileadmagnetideator


⁠⁠⁠⁠Find Felly:

⁠fellyday.com⁠

⁠threads.net/@fellyday

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3 months ago
47 minutes 9 seconds

Unprofessional Entrepreneur by Felly Day - Marketing Tips for Small Business Owners
SEO Blogging as a Marketing Strategy with Mckayla from Comma Mama Co - Unprofessional Marketing Series

On this episode of the Unprofessional Marketing series, I sit down with the content writer from my team to discuss SEO blogging and why it's so valuable for entrepreneurs short on time.


We also get into AI blogging and using AI to support your blog because I know so many of you want to be able to make the best use of your time.


Meet Mckayla:

Hi!!! I'm Mckayla, SEO strategist, blog content writer, and obsessive mediocre crocheter. I'm utterly in love with creating sustainable SEO strategies (that, of course, goes well with blogging), but also helping service providers grow without maxing out their mental capacity. I've been blogging for over six years and have worked with freelancers, agencies, and small business owners — everything I share is based on real-life application because life is easier without the guesswork.

https://thecommamamaco.com/

https://thehobbymom.com/

https://www.threads.net/@commamama.co

⁠⁠⁠⁠

Find Felly:

⁠fellyday.com⁠

⁠threads.net/@fellyday


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4 months ago
48 minutes 49 seconds

Unprofessional Entrepreneur by Felly Day - Marketing Tips for Small Business Owners
Substack as a Marketing Strategy with Sara from BTL Copy - Unprofessional Marketing Series

What even is Substack? And how can an entrepreneur use it to support their marketing efforts?


Listen to Sara ramble on about how she uses Substack and why you actually don't need to be jumping on this newest platform.


Meet Sara Noel:

Sara Noel is a Website Copywriter, Marketing Mentor, Unapologetic Squirrel (aka ADHDer), Champion of Single Moms, World's Loudest Noah Kahan Fan, and the most unfiltered business owner on the Internet. She's the proudest F-bomb-dropping New Englander you'll ever meet, the "queen of over delivering" (according to her students and clients), and she's wicked obsessed with helping business owners learn how to write better website copy.


www.betweenthelinescopy.com

www.betweenthelinescopy.com/sprint

www.betweenthelinescopy.com/subscribe


⁠⁠⁠⁠Find Felly:

⁠fellyday.com⁠

⁠threads.net/@fellyday

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4 months ago
34 minutes 21 seconds

Unprofessional Entrepreneur by Felly Day - Marketing Tips for Small Business Owners
Brand Themes as a Marketing Strategy with Aiza - Unprofessional Marketing Series

This episode is perfect if you're feeling stagnant in your branding. With a theme, you can breathe new life into the fonts and colours that make up your online identity.


I'm so excited for you to learn all about what a brand theme is and how you can get started creating yours today.


Meet Aiza:

I’m Aiza, Brand Chef aka brand designer of Studio Coya 👩🏻‍🍳 I whip up creme de la creme branding for service providers, turning their brands and signature offers into THE thing their clients crave. Oh, and I do it in 7 days.

studiocoya.com/kneadatheme


Find Felly:

⁠⁠Fellyday.com/⁠⁠

⁠⁠instagram.com/fellyday⁠

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4 months ago
26 minutes 59 seconds

Unprofessional Entrepreneur by Felly Day - Marketing Tips for Small Business Owners
A Year Later, She Still Uses her Remix: A Case Study with Colie James

Have you been curious about the shelf life of the Remix? I sat down with 2 time purchaser Colie James to talk about all the ways she's used her first Remix over the last year.


Not only did she ditch Instagram, she also changed up her offer suite post Remix. But that didn't stop her from using the 100 custom content ideas we'd provided for her.


Meet Colie:

Colie James is a Disney-loving family filmmaker, Workflow & Automations Guru, and the host of the Business-First Creatives podcast. With 12+ years in the creative space, Colie believes every creative deserves to build a business that is sustainable and profitable, and no one should quit their 9 to 5 only to work 24/7 [in their business].The truth—automated systems can save us all from being overworked and overwhelmed.


https://coliejames.com/podcast


Connect with Felly:

fellyday.com/remix

threads.net/@fellyday

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4 months ago
37 minutes 36 seconds

Unprofessional Entrepreneur by Felly Day - Marketing Tips for Small Business Owners
EP105 - Live Remix for 2 Coaches Carousels

Listen as I break down 2 carousel posts on Instagram for 2 very different coaches. One is a functional health coach and the other focuses on life and business. Both have content full of juicy nuggets that I dive into and expand on all the different content they could be making based off of a first read through of their content.


The Remixed Content:

Lindsay: https://www.instagram.com/p/DH_vAdDJDc_/

Kristina: https://www.instagram.com/p/DH_HRNbTMYF/


This is my second live Remix on the podcast. If you want to hear the first, scroll back to episode 100, where I remixed content for an SEO expert and an operations assistant.


Book your Remix today: fellyday.com/remix

Connect with Felly: instagram.com/fellyday

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5 months ago
19 minutes 39 seconds

Unprofessional Entrepreneur by Felly Day - Marketing Tips for Small Business Owners
Case Studies as a Marketing Strategy with Jocelyn Montemarano

Tired of guessing what makes a good case study?


Jocelyn has made a name for herself in the online space as the one to know if you want to create good case studies that convert your audience faster.


She not only shares the 4 types of case studies she teaches in her program, she also gets into when and how to create a system to collect them.


Meet Jocelyn:

Jocelyn is a journalist turned case study and content consultant guiding coaches and service providers inside Best Seller to share client case study stories that turns fears, doubts, and hesitations about joining your offer into full-body conviction that they can achieve the result, making your offer their easiest yes and best investment. You can dive into her world by watching her free micro-class, 4 Types of Case Study Stories You Need to Tell to Create Your Best Selling Launches.


Connect with Jocelyn:

⁠https://scaleyourresonance.com/class⁠

⁠https://www.threads.net/@scaleyourresonance⁠


⁠⁠Find Felly:

fellyday.com

threads.net/@fellyday

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5 months ago
45 minutes 24 seconds

Unprofessional Entrepreneur by Felly Day - Marketing Tips for Small Business Owners
Omnipresence as a Marketing Strategy with Latesha Lynch - Unprofessional Marketing Series

What if I told you that you could make all the platforms work for you? In this conversation with Latesha, we dive into using multiple platforms to build an omnipresence that works for you.


Even on the platforms you don't like!


If you liked this episode, don't forget to rate and reivew the show!


Connect with Latesha:

revolutionaryceo.com

leadoverflowchallenge.com

Instagram.com/hermarketingcoach


Find Felly:

⁠Fellyday.com/⁠

⁠instagram.com/fellyday⁠


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5 months ago
44 minutes 8 seconds

Unprofessional Entrepreneur by Felly Day - Marketing Tips for Small Business Owners
Youtube as a Marketing Strategy with Jamar Diggs - Unprofessional Marketing Series

Jamar came on the podcast to share all about using YouTube as a top-of-funnel marketing platform. He shares actionable advice for new and growing entrepreneurs who are curious and want to try YouTube for their business.


If you liked this episode, don't forget to rate and review the show!


Connect with Jamar:

90-Min YouTube QuickStart Guide: https://bit.ly/4gzbpRI

FREE YouTube Marketing Assessment: https://bit.ly/3CBaEK6

Low-Lift Club: https://jamardiggs.com/community

YouTube: https://www.youtube.com/@JamarDiggs

Instagram: https://www.instagram.com/jamardiggs/

Threads: https://www.threads.net/@jamardiggs


Find Felly:

Fellyday.com/

instagram.com/fellyday

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5 months ago
43 minutes 8 seconds

Unprofessional Entrepreneur by Felly Day - Marketing Tips for Small Business Owners
Humour as a Marketing Strategy with Emelie from Pass the Queso - Unprofessional Marketing Series

To kick off the Unprofessional Marketing Series, I sat down with Emelie from Pass the Queso to discuss using humour in your marketing material.


We get into her deep understanding of humour and how anyone can insert their type of comedy into their copy easily.


If you like this series, don't forget to rate and review the show!


Connect with Emelie:

The Copy Cantina: www.passthequeso.com/subscribe

Monthly Queso Kikis: https://passthequeso.myflodesk.com/kiki

Threads: https://www.threads.net/@pass.the.queso

https://passthequeso.com/humor-quiz


Find Felly:

fellyday.com

instagram.com/fellyday

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5 months ago
34 minutes 8 seconds

Unprofessional Entrepreneur by Felly Day - Marketing Tips for Small Business Owners
EP100 - Listen as I Remix your Content Live

I wanted to celebrate 100 episodes by doing something special and what better way then to take a piece of content and turn it into 10.


Let me know if you want more live Remixes and I'll throw up a Thread where you can volunteer to have your content included.


The Posts I was using to Remix:

@jesscreatives https://www.threads.net/@jesscreatives/post/DHMTG2VRer7

@remote.ops.partner https://www.threads.net/@remote.ops.partner/post/DHTPwk5RFqz


Remix one of your posts with Flynn, my flea market muse. He'll give you 3 content ideas to go out and create today! ⁠fellyday.kit.com/gpt


Come find me on:

⁠⁠⁠⁠Fellyday.com⁠⁠/Services⁠⁠

⁠⁠⁠⁠threads.net/@fellyday⁠⁠

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6 months ago
14 minutes 50 seconds

Unprofessional Entrepreneur by Felly Day - Marketing Tips for Small Business Owners
EP99 Using Content Intentions to Create Better Content

Knowing your content intentions will help you create content that drives your audience to take the actions you want them to.


Two episodes ago, I shared about Content Angles, this is the step that comes before them. Once you know your content intentions, using angles becomes a no-brainer.


To get a deeper understanding of the CLIP framework, check out the private podcast, Upcycle your Content: fellyday.kit.com/leadmag


Come find me on:

⁠⁠⁠Fellyday.com⁠⁠/Services⁠

⁠⁠⁠threads.net/@fellyday⁠⁠

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6 months ago
8 minutes 21 seconds

Unprofessional Entrepreneur by Felly Day - Marketing Tips for Small Business Owners
EP98 You Need to Repeat Yourself More

Want to see more sales? Start repeating yourself more.


I'm a big believer that repetition builds reputation, so inside this episode, you'll learn the signs that you're not repeating yourself enough and how to know when you've finally made it.


Come find me on:

⁠⁠⁠Fellyday.com⁠⁠/Services⁠

⁠⁠⁠threads.net/@fellyday⁠

Show more...
6 months ago
11 minutes 50 seconds

Unprofessional Entrepreneur by Felly Day - Marketing Tips for Small Business Owners
EP97 An Introduction to Content Angles and How to Use Them

Let's do a deep dive into Content Angles.


Angles are the final stage of my content repurposing framework CLIP when we get into the Perspective you bring to your content.


I've previously talked about this in episode 84 - the Best Repurposing Tip I Know.


Come find me on:

⁠⁠Fellyday.com⁠⁠/Services

⁠⁠threads.net/@fellyday⁠

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6 months ago
15 minutes 20 seconds

Unprofessional Entrepreneur by Felly Day - Marketing Tips for Small Business Owners
EP96 My 2024 Year in Numbers

Part 2 of the Season 4 kick off and I'm sharing all the numbers that made up my year.


You're about to hear which metrics have grown and which didn't, along with the data of where my sales are coming from and what's working on the revenue front.


Come find me on:

⁠Fellyday.com⁠

⁠threads.net/@fellyday⁠

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7 months ago
18 minutes 23 seconds

Unprofessional Entrepreneur by Felly Day - Marketing Tips for Small Business Owners
EP95 My 2024 Year in Review

Let's kick of fSeason 4 of the Unprofessional Entrepreneur with a deep dive review of my life last year.


This is an honest reflection on different aspects of my personal and business life in 2024. I touch on my finances, offers, weight and relationships. It truly is a tell-all episode.


Come find me on:

Fellyday.com

threads.net/@fellyday

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7 months ago
49 minutes 25 seconds

Unprofessional Entrepreneur by Felly Day - Marketing Tips for Small Business Owners
Content Repurposing - Day 12 of 12 Days of Bizmas

I couldn't end the 12 days of Bizmas series without including an episode about the changes coming to my industry!


Tune in to hear:

  • Where I think Content Repurposing is headed in 2025
  • Our current offer suite at FDStudio


You can more information on the private podcast, the Remix and DFY content repurposing here: fellyday.com/services

Come find me on Instagram or Threads: @⁠⁠⁠⁠⁠⁠⁠⁠fellyday⁠ ⁠⁠⁠⁠⁠⁠⁠or check out the website ⁠⁠⁠⁠⁠⁠⁠⁠fellyday.com⁠.⁠


Happy Unprofessional Holidays to you and your loved ones!


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9 months ago
11 minutes 28 seconds

Unprofessional Entrepreneur by Felly Day - Marketing Tips for Small Business Owners
My 2025 Marketing Predictions - Day 11 of 12 Days of Bizmas

Welcome to the second to last day of the 12 Days of Bizmas series!

In this episode, I'm sharing the In and Out list I created at the end of 2023, whether I think they came true or not and my 2025 predictions for marketing platforms.

While I can talk about marketing predictions all day, I decided to keep it specific with my thoughts on what will happen with Instagram, Threads, Youtube and Substack.


I named dropped a lot of people in this episode, you can find them all here:

  • OG In/ Out List https://www.instagram.com/reel/C1b0DSatnHn/
  • Jana O - Pinterest and Blog expert
  • Jamar Diggs - Youtube Strategist
  • Jocelyn from Scale your Resonance - Case Study Expert


Come find me on Instagram or Threads: @⁠⁠⁠⁠⁠⁠⁠fellyday⁠ ⁠⁠⁠⁠⁠⁠or check out the website ⁠⁠⁠⁠⁠⁠⁠fellyday.com⁠.⁠


And don't forget to tune in tomorrow for the last day of our series.

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9 months ago
16 minutes 24 seconds

Unprofessional Entrepreneur by Felly Day - Marketing Tips for Small Business Owners
Marketing Requires an Evolving Strategy - Day 10 of 12 Days of Bizmas

Welcome to Day 10 of the 12 Days of Bizmas! Today’s lesson? Marketing isn’t a “set it and forget it” game.

Staying in business requires a flexibility to your approach with marketing as we see trends and buying behaviours evolve.

From starting with only Instagram to testing (and failing) on platforms like TikTok and Pinterest, here’s what I’ve learned about rolling with the punches in marketing.

  • How I started marketing on Instagram with my modeling photos.
  • The struggles I went through to understand email marketing
  • Testing platforms like TikTok and Pinterest—and why those experiments flopped for me.
  • Why marketing is never “done”: Staying curious, testing new strategies, and embracing the evolution.

Names dropped in this episode:

  • Cassie from https://www.instagram.com/houseofiveypinterest/
  • https://www.instagram.com/takshisocials/, my top recommendation for Linkedin support.


Come find me on Instagram or Threads: @⁠⁠⁠⁠⁠⁠⁠fellyday⁠ ⁠⁠⁠⁠⁠⁠or check out the website ⁠⁠⁠⁠⁠⁠⁠fellyday.com⁠.⁠

Marketing is a moving target, but the key is to stay flexible and keep experimenting. See you tomorrow for Day 11 of Bizmas!

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9 months ago
12 minutes

Unprofessional Entrepreneur by Felly Day - Marketing Tips for Small Business Owners
Will AI put me out of Business? - Day 9 of 12 Days of Bizmas

It’s Day 9 of the 12 Days of Bizmas, and today, we’re diving into AI and using it as an entrepreneur.

I’ll be honest, I had a moment where I started to fear that AI would make my business redundant.

But after sitting with my thoughts, talking with friends, I’m embracing it and starting to streamline my admin systems and find ways to make my business run smoother.

  • Why I thought AI might put me out of business.
  • The turning point: How I shifted from being scared of AI to seeing its potential as a tool.
  • How I’m using AI going forward.


Come find me on Instagram or Threads: @⁠⁠⁠⁠⁠⁠⁠fellyday⁠ ⁠⁠⁠⁠⁠⁠or check out the website ⁠⁠⁠⁠⁠⁠⁠fellyday.com⁠.⁠

AI isn’t here to take your place—it’s here to help you run your business more effeciently.

Catch you tomorrow for Day 10 of Bizmas! 🎄

Show more...
9 months ago
14 minutes 18 seconds

Unprofessional Entrepreneur by Felly Day - Marketing Tips for Small Business Owners
This podcast is where small business owners learn to build their businesses unprofessionally. It’s high time to stop stressing about having perfect content and a conventional marketing strategy. I want you to embrace your unprofessional side and learn to succeed on your own terms. No copy-paste strategies will be found here. Tune in each Thursday when new episodes air, and let’s build your business unprofessionally.