What does it really take to cut through the noise, build an unforgettable brand, and lead with impact in today’s digital world?  In this episode of Unfinished Business, host David Sliman sits down with Alicia Couri, Founder and CEO of Audacious Concepts Inc., podcast host, and 7x Amazon bestselling author, to unpack how confidence, clarity, and Colby assessments fuel sustainable success in branding and leadership. From her TEDx talk to her entrepreneurial leap, Alicia shares a vulnerable, real, and inspiring journey through self-doubt, breast cancer, and the power of owning your personal brand. Whether you're a business owner, team leader, or rising voice in your industry, this episode will equip you to lead boldly and authentically in any room you're in.   Key Takeaways: “Audacious confidence” is your differentiator – Know your message, own your space, and trademark your brilliance. Self-awareness is the new power skill – Fear of judgment holds leaders back; clarity sets them free. Hiring without alignment is expensive – Tools like the Kolbe A/B/C assessments can help put the right people in the right seats.   🎙 Podcast Phrase: “You are all a brand. Whether you work for an organization, that doesn’t define you, you are all a brand.”   Want to grow a bold brand and a bolder team? Share this episode with a colleague or friend who’s ready to lead with more impact, purpose, and audacious confidence. Then subscribe to Unfinished Business for more powerful conversations like this.   Connect with Alicia Couri: LinkedIn: https://www.linkedin.com/in/thealiciacouri/  Website: https://redcarpetceo.com/  Company: https://audaciousconceptsinc.com/  Connect with David Sliman Website: http://salesproformance.com/ LinkedIn: https://www.linkedin.com/in/davidslimansalespro/ Linktr: https://linktr.ee/salesproformance  YouTube Channel: https://www.youtube.com/@SalesProformancePCS Email: GoPro@SalesProformance.com    This episode is brought to you by Unfinished Business, where we dive deep into the journeys of people who are reshaping what success looks like. Make sure to tune in for more episodes that’ll inspire your own entrepreneurial path! Developed by TMX Creative – making podcasting easy and professional. Learn more about our video editing services and how we can help you grow!    #UnfinishedBusiness #Sales #Leadership #DavidSliman #Growth #Mindset #Business #FamilyBusiness #SalesDevelopment #Strategy #TMXCreative #Training #Results #CEO #CEOLeadership #Entrepreneurship #Success #Podcast #Interview #Confidence #AliciaCouri  #AudaciousConfidence