Marketing can feel overwhelming and confusing, especially when you depend heavily on platforms like LinkedIn. Miranda VonFricken knows firsthand the power and pitfalls of relying on one channel and the importance of diversifying your marketing approach.

In this episode, Miranda shares her journey from building a strong personal brand on LinkedIn to facing the shock of losing access to her account — a moment that upended her marketing and pushed her to embrace email marketing, content repurposing, and deeper engagement with her audience.

Hosted by Kristi Mitchell, they explore why owning your audience through an email list matters more than ever, how to keep your energy authentic when creating content, and the vital lesson of not outsourcing your energy, but rather your efficiency.

This episode includes insights on:

• The reality of platform dependency and why owning your contact list protects your business
• How email marketing complements social media by cultivating deeper relationships and sales opportunities
• The challenges and breakthroughs of translating LinkedIn presence into effective email communication
• Why different people connect differently, and the importance of multi-channel marketing
• Learning to repurpose content across platforms to save time and stay consistent
• The power of personal energy in marketing and why it shouldn’t be outsourced
• Building genuine friendships over funnels for lasting business growth

If you’re ready to create a more resilient marketing approach and deepen real connections with your audience, this episode will light the way.

Connect with Miranda VonFricken:

• Website: mirandavonfricken.com
• LinkedIn: linkedin.com/in/mirandavonfricken

Learn more about Kristi and get in touch with her to learn how to Unf*dge YOUR marketing: kristimitchell.com