Marketing without a strategic foundation often leads to frustration and missed opportunities. Heather Kay, founder of Ready Aim Impact and a strength based development expert, shares her journey navigating marketing challenges and the lessons learned about finding the right support and leveraging your unique strengths.
In this episode, Kristi and Heather dive into the importance of clarity, partnership, and honest communication in marketing. Heather opens up about her experience hiring marketing providers who didn’t deliver as promised, the pitfalls of misalignment, and how she eventually reclaimed control by focusing on what truly works for her business.
You’ll discover:
If you want to unfudge your marketing by building on your strengths with clarity and confidence, this episode is packed with actionable insights.
Connect with Heather Kay:
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Learn more about Kristi and get in touch with her to learn how to Unf*dge YOUR marketing: kristimitchell.com
Marketing is about authenticity, communication, and learning from missteps.
Dan Bennett, founder of Hot Sauce Video and creator of Hot Sauce Studio, shares his journey from working with Fortune 500 clients to helping entrepreneurs shine on camera and build lasting connections through video content.
In this episode, Kristi and Dan discuss the challenges Dan faced hiring marketing providers who weren’t the right fit, the pitfalls of “yeah buts” and unfulfilled promises, and the importance of setting boundaries with vendors. Dan offers candid lessons learned about trust, communication, and how control over your marketing voice leads to success.
You’ll discover:
Connect with Dan Bennett:
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Learn more about Kristi and get in touch with her to learn how to Unf*dge YOUR marketing: kristimitchell.com
Marketing is all about storytelling... authentic narratives that connect people to your brand.
Renee Frojo, brand strategist, storytelling coach, and former journalist, helps founders and solo business owners build reputations that resonate.
In this episode, Kristi and Renee dive into the pitfalls of outsourced social media engagement that lacks authenticity, and why genuine connection in marketing can’t be delegated away or automated without risking your brand.
Renee shares her journey learning the power of true engagement and how to leverage storytelling to build trust and community.
You’ll learn:
Connect with Renee Frojo:
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Learn more about Kristi and get in touch with her to learn how to Unf*dge YOUR marketing: kristimitchell.com
Marketing is all about relationships... authentic connection, consistent follow up, and speaking in your true voice.
Ely Delaney, the “People Whisperer” and creator of the Follow Up Rockstar System, helps entrepreneurs thrive by building strong relationships that last.
In this episode, Kristi and Ely talk honestly about marketing missteps, including the pitfalls of cookie-cutter approaches, impersonal automation, and the power of owning your unique style in outreach. Ely shares his journey from web graphic design to becoming an Amazon bestselling author and community builder passionate about helping others grow sustainably.
You’ll discover:
If you want to unfudge your marketing by cultivating genuine connections and lasting engagement, this episode is essential listening.
Connect with Ely Delaney:
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Learn more about Kristi and get in touch with her to learn how to Unf*dge YOUR marketing: kristimitchell.com
Are you tired of marketing providers who promise the moon but deliver cookie cutter strategies that don’t fit your business?
Ben Albert, owner of Balbert Marketing LLC and host of the internationally recognized podcast Real Business Connections, understands the pitfalls many business owners face after bad marketing experiences.
In this episode, Kristi and Ben discuss the importance of tailored marketing approaches, the common mistakes of relying on templated social media content, and why genuine engagement and relationship building always trump automation.
You’ll discover:
If you want to stop wasting money on generic marketing and start building real connections that grow your business, this episode gives you the blueprint.
Connect with Ben Albert:
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Learn more about Kristi and get in touch with her to learn how to Unf*dge YOUR marketing: kristimitchell.com
Marketing can feel overwhelming, especially when you’re wearing all the hats in your growing business. Mara Whitener, seasoned entrepreneur and operational growth expert, shares her journey from solo founder to building systems that empower her and her clients to succeed without burnout.
In this episode, Kristi and Mara discuss the importance of finding the right marketing support tailored to your unique business needs. Mara opens up about her own marketing challenges, including handing over marketing to agencies that didn’t fit and learning to reclaim control to align messaging with her authentic voice.
You’ll discover:
If you want to take your marketing and operations to the next level with clarity and confidence, this conversation offers practical, heartfelt insights.
Connect with Mara Whitener:
Enjoyed this episode? Subscribe, share, and leave a review so you never miss a chance to unfudge your marketing.
Learn more about Kristi and get in touch with her to learn how to Unf*dge YOUR marketing: kristimitchell.com
Learn more about Kristi and get in touch with her to learn how to Unf*dge YOUR marketing: kristimitchell.com
Are you doing the same marketing over and over and expecting different results?
When you’re too close to your marketing, it’s easy to fall into the “set it and forget it” trap... where your efforts stop evolving as your audience and market shift.
In this episode, Kristi shares why marketing is never a one-and-done deal. She tells the story of a forward-thinking client who regularly revisited their strategy to stay relevant, including refreshing content to address current challenges like AI.
Kristi explains how to stay proactive, review your marketing at least yearly... ideally quarterly... and make the small changes that keep your efforts effective. She shares practical tips for setting a cadence that works for your business and why accountability is critical for success.
What you’ll learn:
If you want to unfudge your marketing and build a sustainable, evolving system that grows with you, this episode offers crucial guidance to finish the year strong and prepare for the future.
Connect with Kristi Mitchell:
Enjoyed this episode? Subscribe, share, and leave a review to keep learning how to unfudge your marketing. Watch for new episodes with guests returning next week on UNF*DGE Your Marketing.
Learn more about Kristi and get in touch with her to learn how to Unf*dge YOUR marketing: kristimitchell.com
Are you tempted by quick fixes like paid ads or lead generation services to instantly solve your marketing challenges?
In this episode, Kristi shares why investing in advertising without a strong organic foundation is like adding fuel to a fire. She explains why a user-friendly website, clear messaging, consistent email marketing, and engaging social media must come first before spending on ads.
Kristi tells the story of a client eager to run paid ads to sell a book, only to realize their website wasn’t ready... highlighting a common trap many fall into.
She outlines why ads and lead gen tactics aren’t magic bullets and why sustainable results come from a strategic marketing plan that nurtures prospects through a thoughtful funnel.
What you’ll learn:
If you want to stop wasting money on ads that don’t convert and build a marketing system that grows your business steadily, this episode is your guide.
Enjoyed this episode? Subscribe, share, and leave a review. Look out for the final episode in this series next week on UNF*DGE Your Marketing.
Learn more about Kristi and get in touch with her to learn how to Unf*dge YOUR marketing: kristimitchell.com
Are you too close to your own marketing to see how it really looks and sounds to potential customers?
In this episode, Kristi tackles one of the biggest blind spots for business owners... being unable to “read the label from inside the jar.”
You know your brand and your messaging inside and out, but that makes it incredibly difficult to see what your audience actually experiences when they encounter your marketing.
Kristi shares why this gap leads to messaging that misses the mark, how it undermines connection and trust, and practical ways to get fresh, outside perspectives to sharpen your marketing.
You’ll discover:
Stop guessing whether your marketing is landing. Stop wondering why you’re not hearing from more ideal clients. It’s time to step outside your jar and see your marketing through fresh eyes to truly connect.
Enjoyed this episode? Subscribe, share, and leave a review to keep getting fresh marketing clarity. See you next week for Part 4 of the Q4 Kickstart series on UNF*DGE Your Marketing.
Learn more about Kristi and get in touch with her to learn how to Unf*dge YOUR marketing: kristimitchell.com
Are you caught in the feast or famine rollercoaster of client work and marketing?
Landing a big client feels amazing, but suddenly your marketing slips, your pipeline dries up, and you’re stuck scrambling to find the next one.
In this episode, Kristi shares her personal experience with this common business trap and explains why even when you’re booked solid, marketing can’t take a back seat. She dives into the importance of establishing a baseline of non-negotiable marketing activities, so your marketing keeps moving even through your busiest seasons.
Kristi discusses practical ways to scale back but maintain consistency, including posting less frequently, sending fewer emails, or temporarily pausing some tactics while staying present with your audience.
What you’ll learn:
If you’re ready to unfudge your marketing cycles and build a sustainable system that grows your business steadily, this episode offers real-world guidance on how to win the long game.
Enjoyed this episode? Subscribe, share, and leave a review. We’ll see you next week for Part 3 of the Q4 Kickstart series on UNF*DGE Your Marketing.
Learn more about Kristi and get in touch with her to learn how to Unf*dge YOUR marketing: kristimitchell.com
Are you doing random acts of marketing without a clear strategy?
If so, you’re not alone.
Many business owners hustle across social media, email, ads, and websites, but without a plan to guide the efforts.
In this episode, Kristi dives into the most common marketing mistake she sees with clients: The Winging It Fudge. It’s where you’re trying everything but not moving anyone through a strategic marketing funnel that actually turns strangers into clients.
Kristi explains why it’s not enough just to get noticed. You need to attract, convert, nurture, and close your leads. And she shares practical tips to start documenting your current efforts, identify gaps, and create a focused plan that works for your business... without overwhelm or wasted budget.
What you’ll learn in this episode:
If you’re tired of the marketing chaos and want to finish the year strong with a clear, aligned approach, this episode kicks off a series you don’t want to miss.
Learn more about Kristi and get in touch with her to learn how to Unf*dge YOUR marketing: kristimitchell.com
Starting a new website or marketing project can be overwhelming, especially when you’re juggling mission, brand, voice, and messaging, all critical pieces that need to align perfectly for success.
Beth Knaus, award winning copywriter and brand messaging consultant, helps confident entrepreneurs discover their unique voice and craft compelling content that attracts their ideal clients.
In this episode, Beth and Kristi discuss the common challenges business owners face when moving from branding to marketing execution, including the important gap between brand assets and website copy.
They explore why finding your authentic voice is key, and why strategic copywriting isn’t something to shortcut with generic AI or cookie-cutter templates.
This episode delivers:
Connect with Beth Knaus:
Learn more about Kristi and get in touch with her to learn how to Unf*dge YOUR marketing: kristimitchell.com
Learn more about Kristi and get in touch with her to learn how to Unf*dge YOUR marketing: kristimitchell.com
Marketing can feel overwhelming and confusing, especially when you depend heavily on platforms like LinkedIn. Miranda VonFricken knows firsthand the power and pitfalls of relying on one channel and the importance of diversifying your marketing approach.
In this episode, Miranda shares her journey from building a strong personal brand on LinkedIn to facing the shock of losing access to her account — a moment that upended her marketing and pushed her to embrace email marketing, content repurposing, and deeper engagement with her audience.
Hosted by Kristi Mitchell, they explore why owning your audience through an email list matters more than ever, how to keep your energy authentic when creating content, and the vital lesson of not outsourcing your energy, but rather your efficiency.
This episode includes insights on:
If you’re ready to create a more resilient marketing approach and deepen real connections with your audience, this episode will light the way.
Connect with Miranda VonFricken:
Learn more about Kristi and get in touch with her to learn how to Unf*dge YOUR marketing: kristimitchell.com
Learn more about Kristi and get in touch with her to learn how to Unf*dge YOUR marketing: kristimitchell.com
Marketing can feel like a heavy, overwhelming word, but the truth is, you are marketing every day, whether you realize it or not.
Kris Ward, founder of the Win the Hour, Win the Day philosophy, knows that today’s business owners are looking for real, customized support, not cookie cutter marketing tactics or empty promises.
In this episode, Kris shares her journey from nonstop hustle to creating a business that supports her life instead of consuming it. She reveals how helping clients build streamlined teams, regain time, and focus on what truly matters has been the key to sustainable growth.
Hosted by Kristi Mitchell, they discuss why marketing is so much broader than big campaigns. They explore how simple, consistent actions... from content on LinkedIn to thoughtful customer interactions... build lasting relationships and results.
This episode is packed with essential lessons on:
If you’re ready to shift your mindset, regain balance, and market from a place of purpose, this episode will inspire you to start winning your hours and your days.
Connect with Kris Ward:
Enjoyed this episode? Subscribe, share, and leave a review so you never miss a chance to unfudge your marketing. See you next time on UNF*DGE Your Marketing with Kristi Mitchell.
Learn more about Kristi and get in touch with her to learn how to Unf*dge YOUR marketing: kristimitchell.com
Are you tired of the one size fits all marketing advice?
The quick fixes and generic steps that claim to get you $10,000 months, but instead leave you frustrated and confused?
Maria Platusic knows how that feels.
In this episode, Maria, founder and creative director of Platusic Design Creative Studio, shares her 25-plus years of branding and marketing experience, from working with Fortune 500 companies to now helping coaches and consultants scale their businesses with authentic brand strategy and custom visuals.
Hosted by Kristi Mitchell, they dive into why true integrity and client-centric care matter most in marketing partnerships. Maria reveals the red flags of marketing providers who push cookie-cutter strategies rather than truly hearing the unique needs of their clients.
This episode is packed with essential lessons on:
If you’re ready to stop wasting time and money on marketing that doesn’t fit, this conversation will inspire you to find marketing solutions built just for you.
Connect with Maria Platusic:
Enjoyed this episode? Subscribe, share, and leave a review so you never miss a chance to unfudge your marketing. See you next time on UNF*DGE Your Marketing with Kristi Mitchell.
Learn more about Kristi and get in touch with her to learn how to Unf*dge YOUR marketing: kristimitchell.com
Have you ever found yourself trying to fit into a marketing mold that just doesn’t feel like you?
Like stretching beyond your strengths and stepping outside your zone of genius?
Lisa Mallis knows that experience deeply.
In this episode, Lisa shares how early on in her business she jumped into a marketing summit that wasn’t a great fit, pushing her far outside her comfort zone. Despite the overwhelm and sacrifices she made, the experience was a catalyst to uncover her ideal client, clarify her marketing strategy, and commit to showing up authentically as herself.
Hosted by Kristi Mitchell, they discuss why business owners must learn to trust their instincts, embrace the messy evolution of defining their audience, and stand firm in their unique strengths rather than trying to please everyone.
This episode is packed with valuable lessons on:
If you’re feeling overwhelmed, unsure of your audience, or caught between hustling and being authentic, this conversation will inspire you to stop shoulding on yourself and lean into your unique path.
Connect with Lisa Mallis:
Enjoyed this episode? Subscribe, share, and leave a review to help others unfudge their marketing. See you next time on UNF*DGE Your Marketing with Kristi Mitchell.
Learn more about Kristi and get in touch with her to learn how to Unf*dge YOUR marketing: kristimitchell.com
Marketing can feel heavy and overwhelming. But really, it’s all around you... in your content, your conversations, and even the small steps you take every day to connect.
Michelle DeNio, business growth strategist and host of The Real Truth About Business podcast, helps entrepreneurs scale sustainably with data driven strategies that simplify growth and increase profits.
In this episode, Michelle shares her experience with live launching, a marketing approach she tried but found exhausting and misaligned with her style. She talks with Kristi Mitchell about the importance of leaning into what lights you up, finding your own marketing rhythm, and trusting your gut... because every strategy doesn’t work for everyone.
This episode is packed with insights on:
If you’re ready to stop pushing against the grain, embrace marketing strategies that fit you, and find the fun in growth again... this conversation is a must listen.
Connect with Michelle DeNio:
Enjoyed this episode? Subscribe, share, and leave a review to help others unfudge their marketing. See you next time on UNF*DGE Your Marketing with Kristi Mitchell.
Learn more about Kristi and get in touch with her to learn how to Unf*dge YOUR marketing: kristimitchell.com