Tools for the Family Jewels: Gender Bending Brands

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Under the Influence with Terry O'Reilly

Apostrophe Podcast Network

386 episodes

1 day ago

Under the Influence gives listeners a rare backstage pass into the hallways, boardrooms and recording studios of the ad industry.Join host and adman Terry O’Reilly for fascinating (and humorous) stories that connect the dots between pop culture, marketing and human nature.

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All content for Under the Influence with Terry O'Reilly is the property of Apostrophe Podcast Network and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Hosted on Acast. See acast.com/privacy for more information.

Society & Culture

Business,

Marketing

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Tools for the Family Jewels: Gender Bending Brands

Under the Influence with Terry O'Reilly

27 minutes 29 seconds

1 month ago

Tools for the Family Jewels: Gender Bending Brands

From our Season 12 Archives...

This week, we look at companies that have spent decades advertising to only one gender - then suddenly decide to approach the opposite sex. L’Oreal is now marketing makeup to men. Scotch distillers are now targeting women. And lingerie companies are now designing intimates for men. It’s a brand new, gender-bending world.

Hosted on Acast. See acast.com/privacy for more information.