The Jaguar Dilemma: Legacy, Luxury & Reinvention
In this episode, I explore Jaguar’s bold rebrand—from the striking new ads and logo to the electric vehicles redefining its future. As a lifelong lover of British design and automotive storytelling, I unpack what worked, what missed the mark, and why emotional connection should always remain at the heart of a luxury brand. We dive into the tension between legacy and modernization, artistry and innovation, and the deeper power of soul in brand storytelling.