Today’s episode is a love letter to imaginative play — not the kind we box up when we hit adulthood, but the kind that fuels billion-dollar ideas, midnight art projects, and yes, even emotional breakthroughs.

I’ve seen it in my work as a Creative Director, and I live it daily as a parent. Whether I’m pitching a campaign or building cardboard worlds with my daughter, I’ve realized one thing: imagination is not optional. It’s your most undervalued creative tool.

And that’s exactly why I created Construct — a toy designed not to tell kids what to build, but to ask them what’s possible. In a world obsessed with outcomes, play is the process that unlocks everything.