In this episode of Trade Talks, Justin White sits down with Mark Sedgley and Taylor Gould to discuss one of the biggest moves in the green industry: the merger of LMN, SingleOps, and Greenius into Granum. They unpack the story behind the new name, the marketing strategies that brought three powerhouse brands together, and why customer experience is the heartbeat of Granum’s future. From lessons learned in rebranding to the role of AI and technology in landscaping software, this conversation gives you an inside look at the trade secrets shaping the next era of the green industry. Whether you’re a landscape business owner, a tech enthusiast, or simply curious about where the industry is headed, this episode is packed with insights on growth, branding, and bold decision-making.