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Trade Tales
Business of Home, Kaitlin Petersen
130 episodes
3 days ago
Business of Home's editor in chief Kaitlin Petersen talks to interior designers about nurturing creativity, finding a firm’s financial footing, setting goals and discovering their own version of success as a result.
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Design
Arts,
Business,
Entrepreneurship
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All content for Trade Tales is the property of Business of Home, Kaitlin Petersen and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Business of Home's editor in chief Kaitlin Petersen talks to interior designers about nurturing creativity, finding a firm’s financial footing, setting goals and discovering their own version of success as a result.
Show more...
Design
Arts,
Business,
Entrepreneurship
Episodes (20/130)
Trade Tales
Ask Us Anything: Jean Liu on the best way to use credit cards for purchasing
Jean Liu on communicating additional fees to clients in a pre-invoice estimate, the value of using credit cards as a form of consumer protection and preparing for tariff-related fees.
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3 days ago
36 minutes 14 seconds

Trade Tales
How acquiring another design firm helped Dwayne Bergmann get back in touch with his creativity
Dwayne Bergmann on why his firm uses different billing models depending on the project type, how opening a storefront took his firm to the next level, and why he doesn’t ever discuss markups with clients.
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1 week ago
1 hour 6 minutes 25 seconds

Trade Tales
Ask Us Anything: Brian Paquette on warehouse insurance that works for designers
Brian Paquette on vetting storage partners, how warehouse insurance can result in profitability for both parties, and why the design business is 95 percent execution and logistics.
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2 weeks ago
34 minutes 59 seconds

Trade Tales
How Michelle Gage built the team that helped her escape burnout
Michelle Gage on the book that transformed her approach to leadership, the benefits of hiring a brand manager and how she educates clients on the costs of design.
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3 weeks ago
52 minutes 48 seconds

Trade Tales
Ask Us Anything: Bria Hammel on why full-service firms should always take credit cards
Designer Bria Hammel on aligning payments with various phases of the design process, why every firm’s first hire should be an accounting position, and the go-to management software that keeps everything in order.
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1 month ago
40 minutes 51 seconds

Trade Tales
Considering a sabbatical? Chloe Redmond Warner did it—and shares how you can, too [Rebroadcast]
Chloe Redmond Warner on the employee who pushed her to improve the firm’s processes, the lengths she’s go to to determine a client’s aesthetic sensibility, and how taking a sabbatical ultimately helped her discover a new way of working that preserved her time and mental energy.
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1 month ago
56 minutes 19 seconds

Trade Tales
Ask Us Anything: Live with Arianne Bellizaire and Cortney Bishop at High Point Market
Arianne Bellizaire and Cortney Bishop share advice on a range of designer dilemmas, including when to start talking about design costs with prospective clients, what it takes to scale the receiving arm of your business and how to deal with an unreliable contractor.
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1 month ago
59 minutes 18 seconds

Trade Tales
The pandemic almost shut down Meg Lonergan’s business—here’s how she revived it [Rebroadcast]
Meg Lonergan faced a sudden crisis during the pandemic: in a matter of six weeks, she let go of all of her firm’s team members. To bring her business back from the brink, she took a hard look at her own leadership style, and started building a firm for the long haul.
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1 month ago
45 minutes 58 seconds

Trade Tales
Ask Us Anything: Meagan Camp on helping clients come to terms with storage fees
Meagan Camp on building storage costs into client budgets from the beginning, her vetting process for new receivers and the organizational system that ensures every item gets to the right place.
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1 month ago
42 minutes 24 seconds

Trade Tales
How Alex Kaehler stepped away from her firm to gain a new vision for its future
Alex Kaehler on how putting her firm’s values in writing changed the company culture, how she’s communicating rising costs to clients, and how she’s finding joy these days in a workflow that has her getting into the weeds on each and every project.
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2 months ago
1 hour 7 minutes 1 second

Trade Tales
Ask Us Anything: Amy Storm on navigating complex contractor relationships
Amy Storm on when to be transparent with clients about jobsite issues, how frequently communicating updates can protect your firm, and red flags that indicate whether or not it’s worth walking away from a contractor relationship.
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2 months ago
45 minutes 10 seconds

Trade Tales
How better boundaries helped Adam Hunter fall back in love with his business
Adam Hunter on the hire who brought consistency to his firm’s processes, how he developed boundaries to protect his professional relationships, and how he’s looking at his firm’s mission in a new light after the wildfires in Los Angeles.
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2 months ago
53 minutes 58 seconds

Trade Tales
Ask Us Anything: Emilie Munroe on why you should never charge a consultation fee
Emilie Munroe on why vetting is a two-way interview, how charging for consultations can cloud your firm’s end goal, and what it means to embrace client rejection.
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2 months ago
43 minutes 51 seconds

Trade Tales
How eliminating a markup has fueled Bella Mancini’s creativity
Bella Mancini on the business coach who overhauled her firm’s processes, why it’s crucial that clients communicate with every member of her team and how ditching a markup has transformed her business for the better.
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3 months ago
50 minutes 32 seconds

Trade Tales
Ask Us Anything: Kevin Isbell on what to do when an order goes wrong
Kevin Isbell on vetting vendors, navigating expensive mistakes, and ensuring that the client’s experience comes first—no matter the cost.
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3 months ago
36 minutes 6 seconds

Trade Tales
How Studio DB took their firm out of its startup phase
Britt and Damian Zunino of Studio DB on how they communicate the value of a coordinated architecture and design process to clients, how a consultant helped sharpen the firm’s structure and systems, and the ways they’ve honed their ability to recognize when they’re ready to grow.
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3 months ago
55 minutes 16 seconds

Trade Tales
Ask Us Anything: Victoria Sass on how to get published
Victoria Sass on different approaches to working with a public relations agency, how digital placement can actually yield longer-term results for your business and why local press contains a wealth of value that’s often overlooked.
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3 months ago
50 minutes 12 seconds

Trade Tales
Why Beth Dotolo and Carolina Gentry get real about the design process on social media
Beth Dotolo and Carolina Gentry on how they make sure the chemistry is right with prospective clients, why video plays a major role in their intake process, and how they use social media to foster both new and old clientele.
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4 months ago
1 hour 1 minute 30 seconds

Trade Tales
Ask Us Anything: Dane Austin on taking design presentations to the next level
Dane Austin on bringing a theatrical edge to big-picture design planning, a strategy for physically packaging ideas that invokes the world of luxury shopping, and the value of refining the decision-making process through three levels of presentations. Plus: Ask Us Anything is going live! Join host Kaitlin Petersen at High Point Market this month as she sits down with two former guests of the show to workshop designers’ business questions in real time. To RSVP, visit fourhands.com/event-rsvp.
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4 months ago
42 minutes 11 seconds

Trade Tales
How making a handbook for her firm helped Isabel Ladd fall back in love with design
Isabel Ladd on how she knows when it’s time to raise her rates, why her team includes a dedicated social media expert, and what it took to put together the handbook that guides her firm’s processes.
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4 months ago
58 minutes 32 seconds

Trade Tales
Business of Home's editor in chief Kaitlin Petersen talks to interior designers about nurturing creativity, finding a firm’s financial footing, setting goals and discovering their own version of success as a result.