Over the years I’ve observed a pattern after working with hundreds of tourism operators.
Almost every business owner I’ve worked with makes the same 3 assumptions about where to focus their marketing efforts, and all three are typically a huge suck on their resources while yielding little to no results.
In this episode I’ll share the 3 assumptions and then share the 3 things operators should focus on instead which cost virtually nothing, but have a far greater impact on your ability to get bookings.
As we move further away from Covid and the inflation it caused, economies are shifting.
The market that was hungry to travel in 2022/23 has spent most of their surplus cash and is now facing the reality that everything is 43% more expensive than it was in 2019 (according to global financial data).
This means that the middle class guests you were attracting are having to tighten their belts and cut some of the ‘extras.’ That’s bad news for you.
It means that YOUR costs are up by 40+ % AND it’s much harder to get bookings. No wonder you’re feeling the pressure right now.
In order to stay in business, you may need to shift the type of guests you were catering to. You’ll need to level up to a demographic with more disposable income.
If that’s where you’re at, in this episode I’ll share a trick that I’m using to attract this new audience.
I hope you find it as useful as we are.
Cheers,
Erik
I’m sharing an experiment we’re running with an offer that has dramatically increased client retention, upped engagement, is building the community, guarantees us future bookings AND makes us money for free in the form of interest.
Sounds too good to be true? I thought so too.
But it’s working.
Questions for the podcast? Send them to me at ehatterscheidt@gmail.com
I’ve read over 100 marketing books in the last 10 years. Here are the top ten that have driven millions of dollars into my tourism businesses.
I’ve broken them down into 5 categories which include branding, building sales pages, getting leads, word of mouth, and marketers psychology.
If you have a marketing related question you’d like me to address on the podcast email me at ehatterscheidt@gmail.com
Here’s an offer that will set you apart from the competition, is free to create, and comes with world class benefits.
If you have a marketing related question you’d like me to address on the podcast email me at ehatterscheidt@gmail.com
Discounting is almost always a horrible idea. And there’s a much smarter way to achieve the outcome you’re looking for.
If you have a marketing related question you’d like me to address on the podcast email me at ehatterscheidt@gmail.com
Pricing strategies you should be considering going into 2024.
If you have a marketing related question you’d like me to address on the podcast email me at ehatterscheidt@gmail.com
In this episode I cover the 10 big mistakes I made in the last 3 years working with my marketing team.
If you have a marketing related question you’d like me to address on the podcast email me at ehatterscheidt@gmail.com
A brief explanation on where I’ve been, what I’ve been up to, and what you can expect moving forward. If you want to ask me a question you can do that by listening to this episode on Spotify.
If you have a marketing related question you’d like me to address on the podcast email me at ehatterscheidt@gmail.com
Is your organization or your marketing overwhelming? If so you need to listen to this episode.
If you have a marketing related question you’d like me to address on the podcast email me at ehatterscheidt@gmail.com
In the last episode of our TripSchool series, Mitch and Erik identify some key actionable takeaways from the marketing failures they’ve encountered while working as coaches and consultants.
To get the full tourism marketing course click: https://tourismmarketingmastery.thinkific.com/courses/GuestPipeline
In this episode of Tourism Marketing Mastery, Erik Hatterscheidt sits down with Mitch Bach of TripSchool and they discuss a lesser talked about topic - their failures. Not only are their personal failures covered, but also the failures of the hundreds of clients they have worked with. They discuss the most common mistakes they see, as well as some of the more interesting F-ups. To get the full tourism marketing course click: https://tourismmarketingmastery.thinkific.com/courses/GuestPipeline If you have a question for Erik, or would like to be featured on the show, contact him at info@tourismmanagementacademy.com
In this episode of Tourism Marketing Mastery, we have a chat with the Co-Founder of TripSchool, Mitch Bach. Mitch lends an interesting perspective to tourism marketing through his study of music. We also cover a bit of his personal history, why he started trip school, and what he’s learned after working with 100’s of tourism operators. To get the full tourism marketing course click: https://tourismmarketingmastery.thinkific.com/courses/GuestPipeline To get in contact with Mitch, email him at mitch@thetripschool.com To ask Erik a question or if you have a story you'd like to share on the podcast, email info@tourismmanagementacademy.com
I’ve recently been diving deep into a concept developed by Donald Miller about creating messaging that clearly resonates with our guests. In this episode I share what I’ve been learning and how we’re implementing these lessons. To write me email info@tourismmanangementacademy.com
To get the full tourism marketing course click: https://tourismmarketingmastery.thinkific.com/courses/GuestPipeline
In this episode we explore the 3 questions that led to my 48 staff working alongside me for 2 months for free when we hit a crises. To email me feedback or questions write to info@tourismmanagementacademy.com
To get the full tourism marketing course click: https://tourismmarketingmastery.thinkific.com/courses/GuestPipeline
In this episode I’m sharing the 6 step copywriting formula I was taught that allowed me to write an ad which gave us a 60x ROI. Now, almost all of our ads use the same formula and are giving us healthy returns. To contact us write to info@tourismmanangementacademy.com
To get the full tourism marketing course click: https://tourismmarketingmastery.thinkific.com/courses/GuestPipeline
When you look at all of the things you could focus on learning within the marketing world, I’ve found the most effective to be Copywriting. Within copywriting, the most effective piece to learn is headlines. In this episode I share with you a piece of knowledge I found in a book written in the 1930’s that works just as well now as it did back then. To get in touch with me, you can email info@tourismmanagementacademy.com
To get the full tourism marketing course click: https://tourismmarketingmastery.thinkific.com/courses/GuestPipeline
In this episode we chat with Vitaliy Levit, a successful Silicon Valley marketer and consultant who found himself thrown into the world of tourism when he bought a yacht. We discuss his marketers approach to growing his business dramatically over the last 3 years and what he’s building for other tour businesses now. The link to his new site where he is stacking the deck with value to fellow tourism operators is http://travelassociation.org
To get the full tourism marketing course click: https://tourismmarketingmastery.thinkific.com/courses/GuestPipeline
