Hi, and welcome to the podcast. In today's episode, co host Jay McFarland and I will discuss the AI Approach to Multiply Your Sales. This is the first in a multiple part series, and we'll start off with targeting, communication, and reach.


David: Welcome back, Jay.

Jay: Hey, David, it's great to be with you.

I'm really excited about this series because I think a lot of people shy away from AI. Or they're getting into it and they're hearing a lot of the things that it can do, but they're not sure how to approach it or even if it's the right thing to do for their business.

David: Yes. Agreed. The way this actually came about is that we've been talking for a while over the course of the past several weeks in particular about multiplying your sales.

And some people really struggle with this concept. And I thought, well, what does AI have to say on the topic, and how does what AI says about it relate to what we do, and how we help our clients, and do these things line up? So I thought what I'd do is I'd take the answer to the question when we asked AI, "What are your best recommendations in terms of multiplying sales," to see what AI says and then compare that with what we're doing.

And so the first three recommendations that it had were based on targeting, communication, and reach. Those are my words, not AI words in particular. But that's pretty much what it broke down to, so I figured that's what we'd start with.

Jay: I love it. We're going to do a podcast on AI, and we've asked AI what it thinks first, and now we're going to psychoanalyze AI to see if it's in line.

David: Well, to see how it lines up. Because one of the things that I found interesting was that when I asked it about multiplying sales, it was coming back with responses that talked about increasing sales.

And so I asked it specifically to come up with recommendations based on multiplying sales. And at first it seemed resistant to that.

So it talked about growing sales and multiplying sales. But this is where it landed. So I figured we'd start with this.

Now, I had asked it to prioritize these things. I'm not quite sure if it did. But this is what it came back with. So the very first recommendation that it had in terms of multiplying sales.

I'll tell you specifically what it said first and then we can discuss it.

So the first thing that it recommended is it said:
1. Define Your Target Audience. Clearly identify your ideal customers and understand their needs, preferences, and pain points.
So, that's how it started. What do you think of that take?

Jay: It sounds very, very traditional, very typical, common knowledge. The first thing that I learned in a sales class years ago, identifying your target audience.

But I feel like that's so basic, and when you talk about multiplying sales, I tend to think that's more about taking the existing clientele and getting them to spend more. That's what I think about.

David: I tend to think that way as well, but I thought it's a pretty good jumping off point because whether your target audience means your existing clients and the new clients that you want to go after, I think it makes a whole lot of sense to lead with, determining who it is that you're going to be going after.

I relate a lot of this to what we do in our Total Market Domination course. One of the very first things we do in our course is we have a three level system of targeting.

So what AI is recommending here in sort of a general sense, in terms of defining your target market, is something that we really dive into pretty heavily with our clients.

Because without that targeting up front, if you don't know exactly who it is that you're going after,