The Top Secrets of Marketing & Sales podcast provides tips on how to increase sales, improve profit margins and grow your business. Each week, we address issues related to important topics like targeting your ideal prospects, fine-tuning your messaging, attracting the clients you need, monetizing social media, the MVPs of Marketing and Sales and much more. From mindset to marketing and prospecting to podcasting, the Top Secrets podcast helps B2B and B2C entrepreneurs, professionals and salespeople get more of the customers and clients they need so they can do more of the work they love.
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The Top Secrets of Marketing & Sales podcast provides tips on how to increase sales, improve profit margins and grow your business. Each week, we address issues related to important topics like targeting your ideal prospects, fine-tuning your messaging, attracting the clients you need, monetizing social media, the MVPs of Marketing and Sales and much more. From mindset to marketing and prospecting to podcasting, the Top Secrets podcast helps B2B and B2C entrepreneurs, professionals and salespeople get more of the customers and clients they need so they can do more of the work they love.
We're going to interact with people who are not ideal clients. But salespeople have trouble when they're afraid to disqualify a prospect. To say, okay, I'm no longer going to follow up with this person.
I've always viewed it a little like the game musical chairs that you played as a kid? You have a certain number of people going around, and a certain number of chairs. When the music stops, everybody scrambles to get a chair. If you don't have a chair, you're out, right?
I view prospecting that way in some respects. Where you have to, at some point, start to prune the list. You have to start to get rid of the people who are not likely to become clients. If you're afraid to do that, you will continue to leave the same number of people and chairs.
Jay: Yes.
David: And if none of them are buying, it's not going to work well.
David: Hi, and welcome to the podcast. In today's episode, co host Jay McFarland and I will be discussing letting ideal clients know you're alive. Welcome back, Jay.
Jay: Hey, so good to be here, David. And I think this is, again, such an interesting topic. I find that I'm so caught up in the daily. I'm taking calls and the squeaky wheel gets the grease. And some of those ideal clients kind of go by the wayside sometimes.
David: Yeah. A lot of times we don't even know who they are until we first try to identify them. So, in a sense, the topic itself goes kind of deep. You can't know they're an ideal client until you know they're alive. Then you have to let them know that you're alive. Then you have to determine if they're an ideal client.
Jay: Yeah.
David: So there are actually a few steps in this.
Jay: Yeah, and I think that's such an important thing to know. You need to have a system, like you always have, of identifying those ideal clients. It's hard for me to really figure out if they're ideal up front. But I'll tell you one thing I can tell is when they're not ideal.
I was on the phone call with somebody yesterday. He's going to become a client. But I regret the relationship I know I'm going to have with him, because he's already so demanding. And I'm like, this guy's not ideal, but he's a customer. And so, how can I not sell him the product?
David: Yeah, that's a great question.
And it's harder for some than others, I think. You get to a certain point in your business or a certain point in your career or whatever and you weigh it. Well, I guess we all do that. We have to weigh it. How much of a pain is this person going to be? And what's my tolerance for pain essentially, right?
Jay: Yeah. Yeah.
David: But you're exactly right. You don't really know that necessarily upfront. So a lot of times when we're working with our clients, what we'll do is start with the people they think are likely to be their ideal clients. And whether that means in a certain geographic area or in a particular industry or in a certain sized company, if they're selling B2B, You can make some initial judgments based on who has been a good client for you in the past, and then say, okay, how can I get more people like that?
And then when you're introducing yourself to those people who meet those similar criteria, as you're having those conversations, you can then start to make those determinations about whether or not they are an ideal client, or if they just sort of fall in that general ecosphere of people who could potentially be ideal clients, but maybe aren't.
Jay: Yeah, exactly. And not just finding new ideal clients, turning your existing ideal clients into more business. Because if they were ideal the first time, if you can keep that to be a generating ongoing revenue source and relationship... Man, I'd rather do that every day than deal with the other type ...
Top Secrets of Marketing & Sales
The Top Secrets of Marketing & Sales podcast provides tips on how to increase sales, improve profit margins and grow your business. Each week, we address issues related to important topics like targeting your ideal prospects, fine-tuning your messaging, attracting the clients you need, monetizing social media, the MVPs of Marketing and Sales and much more. From mindset to marketing and prospecting to podcasting, the Top Secrets podcast helps B2B and B2C entrepreneurs, professionals and salespeople get more of the customers and clients they need so they can do more of the work they love.
