The Top Secrets of Marketing & Sales podcast provides tips on how to increase sales, improve profit margins and grow your business. Each week, we address issues related to important topics like targeting your ideal prospects, fine-tuning your messaging, attracting the clients you need, monetizing social media, the MVPs of Marketing and Sales and much more. From mindset to marketing and prospecting to podcasting, the Top Secrets podcast helps B2B and B2C entrepreneurs, professionals and salespeople get more of the customers and clients they need so they can do more of the work they love.
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The Top Secrets of Marketing & Sales podcast provides tips on how to increase sales, improve profit margins and grow your business. Each week, we address issues related to important topics like targeting your ideal prospects, fine-tuning your messaging, attracting the clients you need, monetizing social media, the MVPs of Marketing and Sales and much more. From mindset to marketing and prospecting to podcasting, the Top Secrets podcast helps B2B and B2C entrepreneurs, professionals and salespeople get more of the customers and clients they need so they can do more of the work they love.
We'll basically help you to look at where you are now and where you're looking to be in terms of getting something from ideas to actions and systems. Because without those three levels and without prioritizing it correctly, you can spend a lot of time, invest a lot of effort, and not get to the results you're looking for.
David: Hi, and welcome back. In today's episode, co-host Kevin Rosenquist and I discuss the topic of ideas, actions, and systems. Welcome back, Kevin.
Kevin: Good to see you, David. Let's dig right in. Why do so many businesses get stuck at the idea stage and fail to even move into action?
David: It's a great question. I think ideas in a lot of ways are kind of the easy part. We have a brainstorm, we're like, this is brilliant, let's do this. And then we have another one has this, brilliant, let's do this. And here's another one. This is brilliant. Let's do this. And then the question becomes, okay, what are we actually going to do?
I know this has happened to me over the years in my own business. It's happened with a number of people that I've worked with over the years. You have a lot of ideas. And then the question becomes, what are we going to take action on? And then, which of the things that we take action on, will we systemize? Get into place so that we can take those actions consistently?
So that's really the purpose of our discussion today.
Kevin: Yeah. how do you personally decide, which ideas are worth pursuing and which to ignore? Because I can find myself to be an idea guy a lot of times too. I'm like this, I got this, I got this. But sometimes it's hard to prioritize what is actually a good plan. Then put it into action versus maybe we just skip that one.
David: Yeah, it's helpful if we start out with essentially a data dump of all the different things that we're considering. Just write them all down. Then have internal conversations initially about which ones of these are going to be our priorities.
What are we definitely going to lock in? Which ones will we save until later? And which ones are just kind of out there? We don't really have to look at those at the moment.
Kevin: It seemed like a good idea last night...
David: I find that by,
Kevin: before I was falling asleep. Not so good the next day. Yeah, .
David: That happens a lot, doesn't it?
Kevin: Yep, it sure does.
David: I have a digital recorder. I take it with me wherever I go and keep it next to the bed. When I get one of those brilliant ideas at night, I record it on there. Then you listen to it the next day and you're like, that was horrible, what was I thinking?
Kevin: What a terrible idea. I can't even understand what I was saying.
David: Yeah, exactly. But, I think it starts with that. It's about gathering all those ideas, because some of them are going to be great. Some of 'em are going to be brilliant, some of 'em are gonna be terrible, but we don't know it.
Now, a lot of times, it's a good idea to sort of evaluate them yourselves before you start sharing them with everyone else, so that you're only talking to your people about the things that you've already kind of thought through and believe are the best ways to go, and ideally to prioritize those.
And then do another round with your people and go through it and ask for their opinion on which things should be prioritized and which things should be deprioritized as it were, so that you can sort of work your way through and have everybody be on the same page as far as what we should be working on sooner rather than later.
Kevin: I feel like a lot of times ideas can get just stuck in sort of a neutral. Do you have to put a sense of urgency into turning ideas into action?
Top Secrets of Marketing & Sales
The Top Secrets of Marketing & Sales podcast provides tips on how to increase sales, improve profit margins and grow your business. Each week, we address issues related to important topics like targeting your ideal prospects, fine-tuning your messaging, attracting the clients you need, monetizing social media, the MVPs of Marketing and Sales and much more. From mindset to marketing and prospecting to podcasting, the Top Secrets podcast helps B2B and B2C entrepreneurs, professionals and salespeople get more of the customers and clients they need so they can do more of the work they love.
