Here is your wrap-up of the last week in the digital marketing space. Privacy & Opt-Out: https://redcircle.com/privacy

Here is your wrap-up of the last week in the digital marketing space. Privacy & Opt-Out: https://redcircle.com/privacy

This week: Shares are the new likes, Meta admits engagement is slipping, Google backpedals on cookies, Threads ads get the side-eye, AI is eating your clicks, and on X... drag Elon, lose reach. Privacy & Opt-Out: https://redcircle.com/privacy

Here is your wrap-up of the last week in the digital marketing space. Our Sponsors: * Check out Kinsta: https://kinsta.com Privacy & Opt-Out: https://redcircle.com/privacy

How will the Trump import tax on almost everything affect the digital ad market? Reddit cozies up to Meta. Why your advertising to parents might be going to waste. And now you can pay influencers to write comments on your brand's social media posts. What a time to be alive. Our Sponsors: * Check out Kinsta: https://kinsta.com Privacy & Opt-Out: https://redcircle.com/privacy

This week: Meta’s new ad placement you're going to hate. Global ad spend is on track to drop nearly $20 billion as economic pressures rise. How to get more YouTube Shorts views with zero extra effort. Plus, the perfect ad length for peak impact. Our Sponsors: * Check out Kinsta: https://kinsta.com Privacy & Opt-Out: https://redcircle.com/privacy

This week: Ads are hijacking websites, Meta adds reviews to ads, a TikTok bidder with big plans to transform its U.S. operations, the best video length for TikTok views, AI search is killing SERPs... and why a smile can boost sales by 20%. Our Sponsors: * Check out Kinsta: https://kinsta.com Privacy & Opt-Out: https://redcircle.com/privacy

I chat with our Meta ads correspondent Andrew Foxwell to discuss how creative testing strategies have changed, the impact of AI on decision-making, and the ongoing debate between in-housing and outsourcing ad management. Our Sponsors: * Check out Kinsta: https://kinsta.com Privacy & Opt-Out: https://redcircle.com/privacy

Our Google ads correspondent Jyll Saskin Gales joins Tod for a look at the latest developments on the Google Ads platform. Our Sponsors: * Check out Kinsta: https://kinsta.com Privacy & Opt-Out: https://redcircle.com/privacy

This week: Why 5 is better than 25... Google's secretive new rating system... Snapchat's map algorithm is revealed... and the generation that's using buy-now-pay-later services than credit cards. Our Sponsors: * Check out Kinsta: https://kinsta.com Privacy & Opt-Out: https://redcircle.com/privacy

Earlier this month, a TikTok video of mine went viral — and it turned into a large-scale tourism marketing campaign. Steve Dotto chats with me about how the TikTok algorithm works, and if this "lightning in a bottle" can be reproduced. Our Sponsors: * Check out Kinsta: https://kinsta.com Privacy & Opt-Out: https://redcircle.com/privacy

This week: Why a blowout Super Bowl game is tanking ad recall… Meta and X are caught approving AI-generated ads referencing hate crimes… YouTube's ditching interruptive ad mid-rolls… Instagram has some major algorithm drama… Plus, is a Reels app in the works? Our Sponsors: * Check out Kinsta: https://kinsta.com Privacy & Opt-Out: https://redcircle.com/privacy

This week: TikTok’s ad manager gets a big upgrade… Spotify’s ad biz is tanking despite a profitable year… Google’s throwing cash at you to try its ad product, and Meta tests a dislike button to bury the haters. Privacy & Opt-Out: https://redcircle.com/privacy

This week, our Google Ads correspondent Jyll Saskin-Gales is here to discuss the introduction of negative keywords in Performance Max campaigns, the new DemandGen campaign type, and the ability to exclude demographics in PMAX. Our Sponsors: * Check out Kinsta: https://kinsta.com Privacy & Opt-Out: https://redcircle.com/privacy

This week: The hack to get your brand web traffic from Reddit... big changes to Google's Local Services Ads... Will YouTube's milestone this week change your video ad creative? And it's happened folks — unskippable ads playing... in your car. Our Sponsors: * Check out Kinsta: https://kinsta.com Privacy & Opt-Out: https://redcircle.com/privacy

Our Meta ads correspondent Andrew Foxwell joins Tod to discuss the big changes to Meta's Advantage+ campaigns, including the trustworthiness of Meta's AI recommendations, and the impact on advertisers using API access. Privacy & Opt-Out: https://redcircle.com/privacy

This week — big changes to Meta's main ad product, Google's AI is causing traffic to some web sites to plummet, the simple URL hack that can boost your local listings, and why are Google reviews disappearing? Our Sponsors: * Check out Kinsta: https://kinsta.com Privacy & Opt-Out: https://redcircle.com/privacy

Tod chats with Jeremy Yang — co-author of a new paper that proposes a new metric for influencer marketing. His paper's "PE Score" measures how well a product is integrated into videos and its potential impact on sales. In this episode, they explore the methodology behind the study, the significance of engagement metrics, and the emotional factors that drive viewer interaction. Our Sponsors: * Check out Kinsta: https://kinsta.com Privacy & Opt-Out: https://redcircle.com/privacy

This week — you can now rent the very top of YouTube by the hour… The cost to advertise on Meta’s platform is up 14%... Busting a common myth about page titles and SEO… And the hack to remove Google's AI summaries that your mother will hate. Our Sponsors: * Check out Kinsta: https://kinsta.com Privacy & Opt-Out: https://redcircle.com/privacy