Now its time for you understand the basics behind how to attract the perfect clients, I want to walk you through a framework that I call “The Secret Formula.” Inside this next series , I am going to go deeper into each piece of this process, but I wanted to introduce it to you now so you know where we are heading in this series. The secret formula askes four simple questions that serve as the guide for everything we’ll be doing inside this series.

Question #1: Who is your dream customer? If you could pick your dream customer, the type of person who would make you wake up every morning on fire because you’re so excited to work with them, what would they look like? The better you can identify this person, the easier it will be for you to find them.

Question #2: Where are they congregating? After we know who we are looking for, the next step is to find out where they are hiding, Where are they spending their time online? When I can identify exactly where they are online, getting them into your program becomes easy.

Question #3: What is the bait that you can use to attract them to you? Now that you know where they are, your job is to throw out hooks to try to grab their attention. After you have their attention, you tell them a story to build a relationship and increase the perceived value of what you have to offer, and then you need to make them an actual offer to get them into your world.

Question #4: What is the unique result that you can create for them? After they have come into your world, what other things can you do to help give them the results they are looking for? People don’t come to you because they want your program, they come to you because they want a specific result. So what is the process you will take them thought to give them more value so you can serve them at a higher level and give them a result that will truly change their life?

These four simple questions will not only be the framework for this series, but everything else you learn inside of this your journey of having an online business. These are the same four questions that I ask everyone who hires me for personal consultations, I help them to understand and implement this formula, as well as the script writing and webinar making to help move people through the value ladder of your programs.

Now while I know you are not paying me to learn this information and go through this process, I recommend you treat this as if you did invest in working with me. If you do, you will get a lot more out of the process that I’m going to take you through, and this series will become like a private consultation with me.

The next stage in this series I will walk your deeper through the process I call the Secret formula.