Once you’ve hooked your dream customer with the perfect offer, the last question is what result or value do you want to give them? We are not talking about what product or service you want to sell them. A business is not about product or services. A business is about what result you can get for your clients. Once you (and they) understand that concept, the price is no longer a barrier.
You need to understand that many of your customers may not be able to pay for your top level service (which is why you should develop other products or services), but understanding where you ultimately want to take the dream customer is the key to this step.
Take a moment to imagine that your dream client could pay you anything to get a desired result. What, then, would you do to help guarantee their success? Where would you lead them? What does that place look like? Keep that place in your mind; it’s the pinnacle of success for your clients. It’s where you want to take them.
The framework for this step of the secret formula is called “the value ladder.” It will be broken down in greater detail later in the series and I will show you how to ascend your customers so you can make more money and they can receive more value.
That’s it. The four questions to the secret formula, again, are as follows;
The next step in this series we will be talking about Hook, Story, Offer.
I hope that listening to this podcast has been a great investment of your time. But no matter how good you make the podcast, it can never be as good as having me or my team work with you personally on your webinar, stories, and presentation. If you’d like to work more closely with us to develop your expert business, I invite you to email me:
Tinadonovan@secretwealthcreators.com
After you email me, I will personally set up a time with you to see if you’re a good fit to work together. I’m a big believer that money follows speed. Don’t let this opportunity pass you by — let’s get your message out to the world.
I am also going to invite you to my private Facebook group of fellow people who have created not only a great deal of wealth but they are also living the life of their dreams. You can meet others who are in this process and can share their stories with you. Join us at
Link — https://bit.ly/FaceBookSecretWealthCreatorGroup
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