Question #2: Where are your dream customers congregating?
The second question in this secret formula is where can you find your dream customer? Where are they already congregating online?
The greatest power of the internet is the power of congregations. Groups of people gathering in little corners of the internet make it possible for people like you and me to get into business quickly ad be successful without all the barriers and expensive hurdles of traditional media.
When you hear the word congregation, what’s the first thing that pops into your head? For most people, the word congregation brings to mind a church. A church is really nothing more than a group of people who gather based on similar interest. If you were selling a perfect product to someone who attends church than you would find your dream customer there in one place. All you’d have to do is put your message out in front of them, and if you made a good offer, some of them would buy.
I want to stop here before this analogy goes any deeper, because my point is not to teach you how to sell things to churches. I just want you to understand the power of a congregation because it’s one of the main reason the internet is such an amazing tool for business. Remember prior to the internet it was hard for people around the world to congregate. We were limited by location and ability to communicate. But now it’s possible for anyone and everyone to congregate and discuss almost anything with groups of people who have similar interest.
There are congregations online for everything you can dream up. What are the online congregation that you participate in? My guess is there are at least a dozen or more things that you’re interested in, and you have a special place on the internet to go be with your people and talk about what’s important to you.
I want you to now start thinking about congregations as they relate back to your dream customer. What are the congregations that they are already participating in? Start asking yourself these questions:
Once you understand the core concept of congregations, driving traffic becomes incredibly easy. My job as a marketer is to figure out who it is You want to serve, and then figure out where they are already congregating.
So go and find where your clients are congregating!!