Working smarter, not harder — today I share five ways you can apply the 80/20 principle in your flower business to get better results. 🥳 🎉 New: My Clarity & Confidence Membership is Now Open!Lock in the lowest rate and get the support you need to speed up your success.Join now → [Click Here]

It doesn't matter if something costs $10 or $10,000, spending money to grow your business can be stressful. How do you know it's worth it? In this episode I share three simple, but powerful questions to ask that will guarantee you get value for money every time. 🥳 🎉 New: My Clarity & Confidence Membership is Now Open!Lock in the lowest rate and get the support you need to speed up your success.Join now → [Click Here]

In this episode, Kathleen discusses five common symptoms that keep florists stuck and shares ideas on how to solve them. 🥳 🎉 New: My Clarity & Confidence Membership is open! Lock in the lowest rate as a Founding Member and get the support you need to grow faster. Join now → [Click Here] 🎉 New: My Clarity & Confidence Membership is open! Lock in the lowest rate as a Founding Member and get the support you need to grow faster. Join now → [Click Here]

Does playing the Instagram game leave you frustrated and disheartened? Join Kathleen for this episode where she shares essential tips on shifting your strategy from "vanity metrics" to optimizing for localized SEO — which is where the real power of Instagram lies for florists. 🥰

An online catalogue strategy that taps into buyer psychology will make ALL the difference! Learn how to increase your average order value with intentional pricing, categorized products, and compelling photos. 🥰

Today I'm sharing five effective (and relatively easy!) pricing strategies that can help you increase your average order value. And the best part is you can take any one or all five and put them to work for your business this week. 🥰

When it comes to value, all customers are NOT created equal. 🤔 Listen in as Kathleen shares her insights on categorizing sales transactions to help you identify your most valuable customers. And, discover a simple, 30-day plan to optimize your product catalog, increase order value, and leverage the compound effect to drive growth. 🥳

The decision to buy an existing flower biz can feel daunting. 🫣 But thankfully we can now leverage the amazing resources of AI to help us make informed decisions. In this episode, Kathleen discusses the essential steps to evaluate whether purchasing a florist business is the right move for you. 🥰

I recently reviewed 22 random florist websites across North America and found three common mistakes most of them were making. So in this episode, I'll reveal what those common mistakes were and show you how to correct them. 🥳

In this episode, Kathleen shares her formula for turning a struggling florist into a high-profit business owner. Discover the three essential skills you need: embracing the entrepreneurial journey, mastering sales with simplicity, and implementing a rinse-and-repeat marketing plan. 🥳

Are you a floral designer striving to boost your business's profitability? In this episode, Kathleen shares how to transition from struggling florist to high-profit business owner. This includes sharing her own bumpy journey that took her from corporate marketing executive, to being a highly UN-profitable florist, and finally to being a successful business owner. 📈💐 Get my Flower Boss Toolkit — price with confidence and quote like a pro!

Are you feeling bummed-out by non-committal clients and endless consultations that go nowhere? In this episode of the Thrive Podcast, host Kathleen Drennan shares three signs that you're attracting the wrong types of customers and provides practical solutions on what to do about it. If you're ready for more clarity, clients, and success in your business, this episode is for you. 🥰

In this week's episode, Kathleen shares three powerful sales strategies to help florists increase their profits without adding any new tech or using pushy sales tactics that we all hate. Instead, learn about price anchoring, optimizing your website for maximum sales, and crafting messaging that connects with what your clients actually want. Because "sales" is a just another skill that can be learned and perfected by all of us. 🥰

In this episode, host Kathleen shares her proven strategy to help floral designers streamline their approach to Mother's Day, ensuring a profitable and low-stress experience. Learn how to curate your online catalog, increase average order values, and avoid the pitfalls of offering too many options. The goal is to transform Mother's Day into a successful and enjoyable time that can also lead to a better business year-round. 🥳

Ready to make this Mother’s Day your most profitable yet—without the burnout? In the first episode of my 3-part Mother’s Day Masterclass, I’m sharing the best sales strategies florists can use to streamline their approach and sell more premium designs. It's the definition of working smarter, not harder. If you’re tired of the chaos and want to feel confident heading into this Mother’s Day with a clear plan that actually works, this episode is your blueprint. Let’s set you up to sell more, str...

Big goals are exciting—but figuring out how to make them happen? That’s where most florists get stuck. You’ve seen the massive business plans, the endless to-do lists and the complicated strategies… but what if there was a simpler way? In this episode, I’m sharing the exact 30-day business plan that changed everything for me. It’s simple, actionable and designed to help you make real progress without the overwhelm. You’ll learn: How to break down your big revenue goals into monthly targetsThe...

Tired of inquiries from clients with tiny budgets? Wish you could attract clients who actually value your work and are happy to pay higher prices? In this episode, I’m sharing the game-changing shifts that will help you attract dream clients who see your expertise, trust your process, and book without hesitation. You’ll learn: How the work you showcase becomes your “online catalogue” (and why it matters!) Why high-quality clients pay for more than just flowers—and how to highlight ...

Tired of ghosting, endless back-and-forth emails and feeling stuck in a clunky inquiry process? You’re not alone. Many florists struggle with turning inquiries into bookings—without wasting hours on consultations or feeling like they need to "convince" clients to say yes. In this episode, I’m breaking down exactly how to simplify your wedding sales process so it works for you (not against you). You’ll learn: Why your current inquiry process might be overwhelming brides (and exactly how to fix...

Is your website actually helping you book more clients—or is it quietly turning them away? Your website should be working harder than you, bringing in inquiries without you having to chase every lead. But if it's unclear, hard to navigate, or missing a personal touch, you're losing sales—without even realising it. In today’s episode, I’m breaking down the 3 biggest mistakes florists make on their websites (and how to fix them ASAP). Think of this as a masterclass in online sales for your flor...

If you've been posting every single day on Instagram and still struggling to get inquiries, you're not alone. The truth? The best customers—the ones willing to pay premium prices—aren’t looking for more inspiration. They’re ready to take action. In this episode, I’m breaking down the real Instagram strategy that helps florists book more clients without the burnout of daily posting. You’ll learn: 🌿 Why your ideal client is already in action mode—and how to shift your content to meet them where...