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This Social Cottage
Gemma Watts
16 episodes
1 week ago
Welcome to This Social Cottage: the podcast for business owners, content creators, experts and solopreneurs who want to grow on Instagram, sell their offers daily, and still have time for the life they actually want to live.

Hosted by ex-teacher and Instagram strategist and offer strategist Gemma, each episode is packed with strategy, content clarity, and sustainable growth tips to help you build an online presence without being exhausted by it.

Whether you’re:

Just getting started with posting and feeling overwhelmed,

Already creating content but it’s taking forever, or

Craving a sustainable way to sell your expert offers daily...
This podcast is your space.

You’ll hear solo episodes full of no-fluff Instagram growth tips, content creation strategies, and ways to show up as the expert you already are — even when life is chaotic and motherhood is... motherhood-ing. Plus, guest chats with women who are doing business with heart, clarity, and actual results.

We're talking:

Fast + sustainable content creation

Selling your offer daily without sounding salesy

Building authority when you’re short on time

Getting your Instagram working while you are offline

Balancing business and real life.

Pour a cup of tea, plug in on the school run, or pop me in your ears while you tidy up — and let’s make your Instagram finally start working for you

New episodes every Thursday!
Show more...
Marketing
Technology,
Business
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All content for This Social Cottage is the property of Gemma Watts and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Welcome to This Social Cottage: the podcast for business owners, content creators, experts and solopreneurs who want to grow on Instagram, sell their offers daily, and still have time for the life they actually want to live.

Hosted by ex-teacher and Instagram strategist and offer strategist Gemma, each episode is packed with strategy, content clarity, and sustainable growth tips to help you build an online presence without being exhausted by it.

Whether you’re:

Just getting started with posting and feeling overwhelmed,

Already creating content but it’s taking forever, or

Craving a sustainable way to sell your expert offers daily...
This podcast is your space.

You’ll hear solo episodes full of no-fluff Instagram growth tips, content creation strategies, and ways to show up as the expert you already are — even when life is chaotic and motherhood is... motherhood-ing. Plus, guest chats with women who are doing business with heart, clarity, and actual results.

We're talking:

Fast + sustainable content creation

Selling your offer daily without sounding salesy

Building authority when you’re short on time

Getting your Instagram working while you are offline

Balancing business and real life.

Pour a cup of tea, plug in on the school run, or pop me in your ears while you tidy up — and let’s make your Instagram finally start working for you

New episodes every Thursday!
Show more...
Marketing
Technology,
Business
Episodes (16/16)
This Social Cottage
How to use the new reposts feature

Reposts are here and they might just be my most favourite tool that Instagram have ever released. In today's episode, I show you exactly how to use them so that you become THE go-to person in your niche, and how to make sure that your content consistently gets reposted.

Welcome to The Social Cottage with me, Gemma, where I give you the no-fluff advice and tips to help you grow your Instagram and sell more of your offers daily.


We'll be talking creating content more easily and in less time, building real authority as an expert in your space and getting your offers in front of the right people online so that you can live more of your life offline. 


Quick links


🔗 Instagram

🔗 Threads

🔗 This Social Cottage website.


You can join my Planting the Seeds membership here.

Show more...
1 week ago
10 minutes 33 seconds

This Social Cottage
An Instagram story strategy you can steal

Today I'm talking all things Instagram stories and how to actually get people to view your stories and stay there.


This is my tried and tested method for finally getting your views to increase without limiting how many stories you're posting, and a way to build connection with your audience so that they eventually buy from you!

Welcome to The Social Cottage with me, Gemma, where I give you the no-fluff advice and tips to help you grow your Instagram and sell more of your offers daily.


We'll be talking creating content more easily and in less time, building real authority as an expert in your space and getting your offers in front of the right people online so that you can live more of your life offline. 


Quick links


🔗 Instagram

🔗 Threads

🔗 This Social Cottage website.


You can join my Planting the Seeds membership here.

Show more...
2 weeks ago
14 minutes 35 seconds

This Social Cottage
Behind the scenes on my biggest launch yet

This week has been the craziest week yet with the biggest launch I've ever had.


Today I take you behind the scenes of that, and share the exact tools, stories and threads I used to sell out my offer on the first day of doors open.


Want the full strategies I used? Join the waitlist for The Digital Greenhouse where I'll show you exactly how

Welcome to The Social Cottage with me, Gemma, where I give you the no-fluff advice and tips to help you grow your Instagram and sell more of your offers daily.


We'll be talking creating content more easily and in less time, building real authority as an expert in your space and getting your offers in front of the right people online so that you can live more of your life offline. 


Quick links


🔗 Instagram

🔗 Threads

🔗 This Social Cottage website.


You can join my Planting the Seeds membership here.

Show more...
3 weeks ago
13 minutes 2 seconds

This Social Cottage
How to get people to care about what you're posting

Ever feel like people are scrolling right past your content? It’s not the algorithm, it’s the messaging. And the good news? We can fix that!


In this episode, I show you why simplifying your language (not your expertise!) is the secret to making people actually care about the stuff that you're posting.


You’ll hear real client examples including how one post went from 88 to 1,000+ likes, plus three practical ways to tune into your audience’s actual symptoms and speak directly to them.


This is the messaging magic behind an Instagram that's getting seen by new people daily.


Oh, and you'll want the link to Booked from your Bio, too!

Welcome to The Social Cottage with me, Gemma, where I give you the no-fluff advice and tips to help you grow your Instagram and sell more of your offers daily.


We'll be talking creating content more easily and in less time, building real authority as an expert in your space and getting your offers in front of the right people online so that you can live more of your life offline. 


Quick links


🔗 Instagram

🔗 Threads

🔗 This Social Cottage website.


You can join my Planting the Seeds membership here.

Show more...
4 weeks ago
11 minutes 1 second

This Social Cottage
Using skills in your content: the missing piece

Ever walked through a food market and shamelessly hoovered up every free sample? It's literally the same for your Instagram content.


Whether you're a parenting coach channeling your inner Bluey or a skincare expert that you know gets your clients glowing skin, your content should leave people saying: “Ooooh, I need more of THAT.”


Plus join me inside Booked From Your Bio for 14 days to fix your Instagram messaging, with actual feedback on YOUR content for YOUR account.

Welcome to The Social Cottage with me, Gemma, where I give you the no-fluff advice and tips to help you grow your Instagram and sell more of your offers daily.


We'll be talking creating content more easily and in less time, building real authority as an expert in your space and getting your offers in front of the right people online so that you can live more of your life offline. 


Quick links


🔗 Instagram

🔗 Threads

🔗 This Social Cottage website.


You can join my Planting the Seeds membership here.

Show more...
1 month ago
13 minutes 21 seconds

This Social Cottage
This is how to get more reach with your content

Join me today for a mini-audit to know exactly why your content isn't getting the reach you would like it to and exactly how you're going to finally get the reach you deserve.


Plus, my brand new Booked from your Bio to finally nail your Instagram messaging is here too!

JOIN THE WAITLIST FOR BOOKED FROM YOUR BIO HERE

Welcome to The Social Cottage with me, Gemma, where I give you the no-fluff advice and tips to help you grow your Instagram and sell more of your offers daily.


We'll be talking creating content more easily and in less time, building real authority as an expert in your space and getting your offers in front of the right people online so that you can live more of your life offline. 


Quick links


🔗 Instagram

🔗 Threads

🔗 This Social Cottage website.


You can join my Planting the Seeds membership here.

Show more...
1 month ago
11 minutes 24 seconds

This Social Cottage
If your Instagram content is flopping, do this

If your Instagram content is flopping more than popping then this episode is for you.


My lovely client @drkateella_health was stuck for ever at 200 followers until she used this strategy which we yap through in today's podcast.


Go and take a sneaky peep of where she's at now and listen to exactly how we got her out of her flopping era.

Welcome to The Social Cottage with me, Gemma, where I give you the no-fluff advice and tips to help you grow your Instagram and sell more of your offers daily.


We'll be talking creating content more easily and in less time, building real authority as an expert in your space and getting your offers in front of the right people online so that you can live more of your life offline. 


Quick links


🔗 Instagram

🔗 Threads

🔗 This Social Cottage website.


You can join my Planting the Seeds membership here.

Show more...
1 month ago
15 minutes 32 seconds

This Social Cottage
Freebies that grow your Instagram?

Yes, it's entirely possible.


And actually, the best strategy if you want to grow your Instagram in 2025.


If you've ever downloaded a "crusty PDF" freebie and thought "what the heck was that?!" orrr you've got a crusty pdf yourself that you KNOW could be better, this episode is for you.


I'm sharing the freebies that are actually growing Instagram accounts right now because people are commenting for them, engaging with them, and being flipping obsessed with them.


You'll learn how to create freebies that don't just sit in someone's downloads folder but actually turn into paying customers.



Welcome to The Social Cottage with me, Gemma, where I give you the no-fluff advice and tips to help you grow your Instagram and sell more of your offers daily.


We'll be talking creating content more easily and in less time, building real authority as an expert in your space and getting your offers in front of the right people online so that you can live more of your life offline. 


Quick links


🔗 Instagram

🔗 Threads

🔗 This Social Cottage website.


You can join my Planting the Seeds membership here.

Show more...
1 month ago
9 minutes 14 seconds

This Social Cottage
How to create Instagram content in 15 minutes a day

Can you really create content in just 15 minutes a day?!


Um, yep.


I'm breaking down my exact process that I've taught to over 6,000 people, because honestly, life's too short to spend all day creating content when life is life-ing!


You'll learn why spending less time on content actually makes it perform better (yess, really!)


Inside this episode:


  • My 30-minute Friday planning session that sets up the entire week
  • The stories, skills, shifting objections, and symptoms framework that takes the guesswork out of content
  • How to build a B-roll library in small snippets of your day
  • The simple reason your content isn't getting reach


Welcome to The Social Cottage with me, Gemma, where I give you the no-fluff advice and tips to help you grow your Instagram and sell more of your offers daily.


We'll be talking creating content more easily and in less time, building real authority as an expert in your space and getting your offers in front of the right people online so that you can live more of your life offline. 


Quick links


🔗 Instagram

🔗 Threads

🔗 This Social Cottage website.


You can join my Planting the Seeds membership here.

Show more...
2 months ago
13 minutes 17 seconds

This Social Cottage
Doubled their Instagram following in one week by using these prompts

If you've ever thought "content prompts work for everyone except me" then you're not alone, friend.


I'm sharing two real client stories that show exactly how simple shifts in messaging and content can completely transform your account.


You'll see how drilling down your messaging (not niching down; there's a difference) can turn generic content into scroll-stopping posts that actually convert.


Inside this episode:


  • How Snooze and Suckle went from 350 to 2,000 followers in weeks with twin toddlers and a business to run
  • The one bio change that made all the difference (hint: it got super specific about who she helps)
  • Why The Hormone Nutritionist ditched fancy Canva graphics and grew from 1,500 to 15,600 followers
  • Two content prompts that went viral (grab these from the show notes)


and lots more!

Welcome to The Social Cottage with me, Gemma, where I give you the no-fluff advice and tips to help you grow your Instagram and sell more of your offers daily.


We'll be talking creating content more easily and in less time, building real authority as an expert in your space and getting your offers in front of the right people online so that you can live more of your life offline. 


Quick links


🔗 Instagram

🔗 Threads

🔗 This Social Cottage website.


You can join my Planting the Seeds membership here.

Show more...
2 months ago
18 minutes 58 seconds

This Social Cottage
Creating content the Instagram Algorithm likes

If you've ever thought "the algorithm HATES me" or "I just can't get Instagram reach right now" then this episode is for you.

You’ll walk away understanding why shifts on the platform aren’t the enemy and that algorithm updates are only ever audience behaviour updates. I’m giving you practical, easy-to-implement tips you can do right away and finally create content quickly and easily.


Inside this episode:

  • Why Instagram keeps changing & why that's a good thing
  • How to create content like a creator and not an expert
  • How to stop overstuffing your posts and start making content people actually enjoy
  • The types of stories and behind-the-scenes content your audience is begging you for
  • Why algorithm shifts are really behaviour shifts & and how you can adapt your content accordingly.


Welcome to The Social Cottage with me, Gemma, where I give you the no-fluff advice and tips to help you grow your Instagram and sell more of your offers daily.


We'll be talking creating content more easily and in less time, building real authority as an expert in your space and getting your offers in front of the right people online so that you can live more of your life offline. 


Quick links


🔗 Instagram

🔗 Threads

🔗 This Social Cottage website.


You can join my Planting the Seeds membership here.

Show more...
2 months ago
9 minutes 31 seconds

This Social Cottage
Do Hashtags even work on Instagram anymore?

In this episode, I talk about:


  • Why I often don’t use hashtags in my Instagram captions


  • What a CTA really is — and how sometimes there’s one even when it doesn’t look like it


  • How Instagram is shifting towards becoming a searchable platform, much like TikTok


  • The importance of using natural, relevant keywords within your content instead of forcing them in


  • The benefit of focusing on content that mirrors the language your audience is already using


  • How to save time and make caption writing easier with my free custom GPT caption creator tool


  • A simple prompt to use in ChatGPT to find the best keywords for your niche


  • A reminder that social media trends evolve because audience behaviour evolves — and how to adapt

Welcome to The Social Cottage with me, Gemma, where I give you the no-fluff advice and tips to help you grow your Instagram and sell more of your offers daily.


We'll be talking creating content more easily and in less time, building real authority as an expert in your space and getting your offers in front of the right people online so that you can live more of your life offline. 


Quick links


🔗 Instagram

🔗 Threads

🔗 This Social Cottage website.


You can join my Planting the Seeds membership here.

Show more...
2 months ago
11 minutes 22 seconds

This Social Cottage
What do I do if I hate Hooks on Instagram?

If you've ever said:


  • “Hooks feel too salesy”
  • “Hooks never work for my niche”
  • “I just want to post my pretty photos!”


Then this episode is for you! In this episode I talk about:


  • Why hooks feel uncomfortable (and how to fix that)
  • How to write hooks that actually stop the scroll and connect with your audience
  • Why the real issue with hooks is unclear messaging — not your niche, the algorithm, or your creativity
  • How to reframe hooks to sound like you're texting a friend (and why that works so well!)
  • Real examples of weak vs. strong hooks (like turning "lower cortisol" into something your audience actually understands)
  • How to position yourself as the expert without sounding clinical, boring, or complicated


If creating content still feels hard, check out my Planting The Seeds prompts – weekly email prompts to help you post consistently and effortlessly.

Welcome to The Social Cottage with me, Gemma, where I give you the no-fluff advice and tips to help you grow your Instagram and sell more of your offers daily.


We'll be talking creating content more easily and in less time, building real authority as an expert in your space and getting your offers in front of the right people online so that you can live more of your life offline. 


Quick links


🔗 Instagram

🔗 Threads

🔗 This Social Cottage website.


You can join my Planting the Seeds membership here.

Show more...
3 months ago
5 minutes 55 seconds

This Social Cottage
Should you Niche down on Instagram?

In this episode I talk about:


  • The jargon around content pillars, niche pressure, and Instagram strategy
  • My own perspective: that niching is simply knowing the outcome you provide to your audience
  • Real examples, like how my friend Sarah the "website girl" makes content easier by anchoring to a clear outcome
  • Why vague niches like “motherhood” often lead to overthinking — and how to avoid that trap
  • How to look at your Instagram objectively and answer: “What’s the result someone gets from following me?”


Have a listen - and if content still feels hard, check out my Planting The Seeds prompts – weekly email prompts to help you post consistently and effortlessly.

Welcome to The Social Cottage with me, Gemma, where I give you the no-fluff advice and tips to help you grow your Instagram and sell more of your offers daily.


We'll be talking creating content more easily and in less time, building real authority as an expert in your space and getting your offers in front of the right people online so that you can live more of your life offline. 


Quick links


🔗 Instagram

🔗 Threads

🔗 This Social Cottage website.


You can join my Planting the Seeds membership here.

Show more...
3 months ago
6 minutes 59 seconds

This Social Cottage
Welcome to This Social Cottage

In this episode I:


  • Welcome you to the show.
  • Share with you why I believe in making content creation easy and fluff-free.
  • Explain why stepping into your expert era can totally transform your content and visibility.
  • Open up about building a six-figure business with two young children, a dog, and minimal childcare.
  • Share how I'll be giving you a real-life, behind-the-scenes look at what’s working for me so you can simplify and succeed too.

Welcome to The Social Cottage with me, Gemma, where I give you the no-fluff advice and tips to help you grow your Instagram and sell more of your offers daily.


We'll be talking creating content more easily and in less time, building real authority as an expert in your space and getting your offers in front of the right people online so that you can live more of your life offline. 


Quick links


🔗 Instagram

🔗 Threads

🔗 This Social Cottage website.


You can join my Planting the Seeds membership here.

Show more...
3 months ago
2 minutes 49 seconds

This Social Cottage
This Social Cottage Trailer

I am so excited to be launching 22nd May!


I can't wait to share this space with you!

Welcome to The Social Cottage with me, Gemma, where I give you the no-fluff advice and tips to help you grow your Instagram and sell more of your offers daily.


We'll be talking creating content more easily and in less time, building real authority as an expert in your space and getting your offers in front of the right people online so that you can live more of your life offline. 


Quick links


🔗 Instagram

🔗 Threads

🔗 This Social Cottage website.


You can join my Planting the Seeds membership here.

Show more...
3 months ago
25 seconds

This Social Cottage
Welcome to This Social Cottage: the podcast for business owners, content creators, experts and solopreneurs who want to grow on Instagram, sell their offers daily, and still have time for the life they actually want to live.

Hosted by ex-teacher and Instagram strategist and offer strategist Gemma, each episode is packed with strategy, content clarity, and sustainable growth tips to help you build an online presence without being exhausted by it.

Whether you’re:

Just getting started with posting and feeling overwhelmed,

Already creating content but it’s taking forever, or

Craving a sustainable way to sell your expert offers daily...
This podcast is your space.

You’ll hear solo episodes full of no-fluff Instagram growth tips, content creation strategies, and ways to show up as the expert you already are — even when life is chaotic and motherhood is... motherhood-ing. Plus, guest chats with women who are doing business with heart, clarity, and actual results.

We're talking:

Fast + sustainable content creation

Selling your offer daily without sounding salesy

Building authority when you’re short on time

Getting your Instagram working while you are offline

Balancing business and real life.

Pour a cup of tea, plug in on the school run, or pop me in your ears while you tidy up — and let’s make your Instagram finally start working for you

New episodes every Thursday!