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This Social Cottage
Gemma Watts
28 episodes
13 hours ago
Welcome to This Social Cottage: the podcast for business owners, content creators, experts and solopreneurs who want to grow on Instagram, sell their offers daily, and still have time for the life they actually want to live.

Hosted by ex-teacher and Instagram strategist and offer strategist Gemma, each episode is packed with strategy, content clarity, and sustainable growth tips to help you build an online presence without being exhausted by it.

Whether you’re:

Just getting started with posting and feeling overwhelmed,

Already creating content but it’s taking forever, or

Craving a sustainable way to sell your expert offers daily...
This podcast is your space.

You’ll hear solo episodes full of no-fluff Instagram growth tips, content creation strategies, and ways to show up as the expert you already are — even when life is chaotic and motherhood is... motherhood-ing. Plus, guest chats with women who are doing business with heart, clarity, and actual results.

We're talking:

Fast + sustainable content creation

Selling your offer daily without sounding salesy

Building authority when you’re short on time

Getting your Instagram working while you are offline

Balancing business and real life.

Pour a cup of tea, plug in on the school run, or pop me in your ears while you tidy up — and let’s make your Instagram finally start working for you

New episodes every Thursday!
Show more...
Marketing
Technology,
Business
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All content for This Social Cottage is the property of Gemma Watts and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Welcome to This Social Cottage: the podcast for business owners, content creators, experts and solopreneurs who want to grow on Instagram, sell their offers daily, and still have time for the life they actually want to live.

Hosted by ex-teacher and Instagram strategist and offer strategist Gemma, each episode is packed with strategy, content clarity, and sustainable growth tips to help you build an online presence without being exhausted by it.

Whether you’re:

Just getting started with posting and feeling overwhelmed,

Already creating content but it’s taking forever, or

Craving a sustainable way to sell your expert offers daily...
This podcast is your space.

You’ll hear solo episodes full of no-fluff Instagram growth tips, content creation strategies, and ways to show up as the expert you already are — even when life is chaotic and motherhood is... motherhood-ing. Plus, guest chats with women who are doing business with heart, clarity, and actual results.

We're talking:

Fast + sustainable content creation

Selling your offer daily without sounding salesy

Building authority when you’re short on time

Getting your Instagram working while you are offline

Balancing business and real life.

Pour a cup of tea, plug in on the school run, or pop me in your ears while you tidy up — and let’s make your Instagram finally start working for you

New episodes every Thursday!
Show more...
Marketing
Technology,
Business
Episodes (20/28)
This Social Cottage
How to launch using Instagram

Last week, I had my highest revenue day ever. So in today's epsiode, I'm walking you through how to launch using Instagram content but not spend your whole day online too.


Want my Launch Planner with emails, stories, IG posts and a whole launch done for you? Link is here!

Welcome to The Social Cottage with me, Gemma, where I give you the no-fluff advice and tips to help you grow your Instagram and sell more of your offers daily.


We'll be talking creating content more easily and in less time, building real authority as an expert in your space and getting your offers in front of the right people online so that you can live more of your life offline. 


Quick links


🔗 Instagram

🔗 Threads

🔗 This Social Cottage website.


You can join my Planting the Seeds membership here.

Show more...
4 days ago
13 minutes 41 seconds

This Social Cottage
Do I even need a personal brand?

Personal branding is everywhere right now on Instagram. But how do you decide what yours is and how on earth to show enough of yourself, without showcasing everything? In today's epsiode, we talk through exactly how to choose what to share and what not to share on your Instagram.

Welcome to The Social Cottage with me, Gemma, where I give you the no-fluff advice and tips to help you grow your Instagram and sell more of your offers daily.


We'll be talking creating content more easily and in less time, building real authority as an expert in your space and getting your offers in front of the right people online so that you can live more of your life offline. 


Quick links


🔗 Instagram

🔗 Threads

🔗 This Social Cottage website.


You can join my Planting the Seeds membership here.

Show more...
1 week ago
13 minutes 50 seconds

This Social Cottage
Question to ask yourself before you post on Instagram

The nights are drawing in, the days are getting shorter and we're soon going to be in goal setting era. In today's episode, I'm sharing why setting goals for your Instagram might not be your best plan and how to reflect well on the year that's just passed.


Journalling questions:


What spaces am I creating?

What’s the free value that I need everyone to have before they step a foot inside of one of my offers?

How can I start to change the spaces that I’m a part of?

What are people missing out on by choosing someone else over me? 

Welcome to The Social Cottage with me, Gemma, where I give you the no-fluff advice and tips to help you grow your Instagram and sell more of your offers daily.


We'll be talking creating content more easily and in less time, building real authority as an expert in your space and getting your offers in front of the right people online so that you can live more of your life offline. 


Quick links


🔗 Instagram

🔗 Threads

🔗 This Social Cottage website.


You can join my Planting the Seeds membership here.

Show more...
2 weeks ago
15 minutes 53 seconds

This Social Cottage
How to get more reach with your carousel posts

It's no secret that carousel posts are having a moment right now on Instagram, but how do you get yours to have that same moment too?


In today's epsiode, we chat about how to make sure your carousel posts are seen by the right people and start taking off when you post them.


Wanting to join the next round of Booked from your Bio? Here's the link for you!

Welcome to The Social Cottage with me, Gemma, where I give you the no-fluff advice and tips to help you grow your Instagram and sell more of your offers daily.


We'll be talking creating content more easily and in less time, building real authority as an expert in your space and getting your offers in front of the right people online so that you can live more of your life offline. 


Quick links


🔗 Instagram

🔗 Threads

🔗 This Social Cottage website.


You can join my Planting the Seeds membership here.

Show more...
3 weeks ago
13 minutes 37 seconds

This Social Cottage
The secret to getting likes, saves, shares and clients on Instagram

Because that's what we're here for, right?!


You want your content to get liked, saved and shared. But most of all, you want it to bring you actual clients.


Today's episode will help you to do just that.

Welcome to The Social Cottage with me, Gemma, where I give you the no-fluff advice and tips to help you grow your Instagram and sell more of your offers daily.


We'll be talking creating content more easily and in less time, building real authority as an expert in your space and getting your offers in front of the right people online so that you can live more of your life offline. 


Quick links


🔗 Instagram

🔗 Threads

🔗 This Social Cottage website.


You can join my Planting the Seeds membership here.

Show more...
1 month ago
15 minutes 34 seconds

This Social Cottage
This will make posting so much easier for you

You're over-complicating what you're posting on Instagram. And today, we get to make things MUCH easier for you.


Here's the reels that I mentioned in today's podcast


Reel 1


Reel 2


Reel 3


Adrienne's Launch your podcast course linked here

Welcome to The Social Cottage with me, Gemma, where I give you the no-fluff advice and tips to help you grow your Instagram and sell more of your offers daily.


We'll be talking creating content more easily and in less time, building real authority as an expert in your space and getting your offers in front of the right people online so that you can live more of your life offline. 


Quick links


🔗 Instagram

🔗 Threads

🔗 This Social Cottage website.


You can join my Planting the Seeds membership here.

Show more...
1 month ago
8 minutes 55 seconds

This Social Cottage
Olivia grew 11,000 followers in 5 weeks

Today, my lovely client Olivia, is on the podcast talking about her amazing growth of 11,000 followers in just 5 weeks as a brand photographer.


Olivia used both my trial reels training, and my Planting the Seeds prompts to grow her Instagram account by a crazy amount of followers in such a short period of time.


You can find Olivia here: http://instagram.com/oliviabossert/

And her website here: https://www.oliviabossert.com/

Welcome to The Social Cottage with me, Gemma, where I give you the no-fluff advice and tips to help you grow your Instagram and sell more of your offers daily.


We'll be talking creating content more easily and in less time, building real authority as an expert in your space and getting your offers in front of the right people online so that you can live more of your life offline. 


Quick links


🔗 Instagram

🔗 Threads

🔗 This Social Cottage website.


You can join my Planting the Seeds membership here.

Show more...
1 month ago
18 minutes 35 seconds

This Social Cottage
If you think Instagram hates you, listen to this

Last week, I was personally victimised by the Instagram algorithm. And do you know what? It happens to us ALL.


In today's episode, I share with you exactly what I did to get out of Instagram jail and the exact reel ideas and strategies that you can use to get Instagram on your side again.

Welcome to The Social Cottage with me, Gemma, where I give you the no-fluff advice and tips to help you grow your Instagram and sell more of your offers daily.


We'll be talking creating content more easily and in less time, building real authority as an expert in your space and getting your offers in front of the right people online so that you can live more of your life offline. 


Quick links


🔗 Instagram

🔗 Threads

🔗 This Social Cottage website.


You can join my Planting the Seeds membership here.

Show more...
1 month ago
11 minutes 58 seconds

This Social Cottage
How to sell out your offer with 100 followers

You've got an offer. and you're convinced more followers is the thing you need for more sales.


But what if it's just a TINY mistake you're making with your content that you could fix in under 10 minutes, to sell out your offer with 100 followers?


Today's episode is for you!


The Digital Greenhouse launches in just one week! Doors are open for you!

Welcome to The Social Cottage with me, Gemma, where I give you the no-fluff advice and tips to help you grow your Instagram and sell more of your offers daily.


We'll be talking creating content more easily and in less time, building real authority as an expert in your space and getting your offers in front of the right people online so that you can live more of your life offline. 


Quick links


🔗 Instagram

🔗 Threads

🔗 This Social Cottage website.


You can join my Planting the Seeds membership here.

Show more...
2 months ago
15 minutes 36 seconds

This Social Cottage
I want to make more sales on Instagram. How do I do it?

Using your Instagram to sell your offer? And wondering why no-one is flipping buying it? Use this method today to start getting people purchasing from you and being utterly obsessed with what you're making.


The Digital Greenhouse opens 21st September to help you to create / update and launch your best offer yet.


https://thissocialcottage.com/greenhouse

Welcome to The Social Cottage with me, Gemma, where I give you the no-fluff advice and tips to help you grow your Instagram and sell more of your offers daily.


We'll be talking creating content more easily and in less time, building real authority as an expert in your space and getting your offers in front of the right people online so that you can live more of your life offline. 


Quick links


🔗 Instagram

🔗 Threads

🔗 This Social Cottage website.


You can join my Planting the Seeds membership here.

Show more...
2 months ago
12 minutes 25 seconds

This Social Cottage
Should I use trial reels?

Should I use trial reels? The question that pops into my DMs sooo often. In today's episode I share with you where and why to use trial reels and of course the best strategy to get you the most reach


Download my free trial reels course here

Welcome to The Social Cottage with me, Gemma, where I give you the no-fluff advice and tips to help you grow your Instagram and sell more of your offers daily.


We'll be talking creating content more easily and in less time, building real authority as an expert in your space and getting your offers in front of the right people online so that you can live more of your life offline. 


Quick links


🔗 Instagram

🔗 Threads

🔗 This Social Cottage website.


You can join my Planting the Seeds membership here.

Show more...
2 months ago
14 minutes 15 seconds

This Social Cottage
Reels to steal for more reach

This week, I'm showing you four different reels and how you can steal their approach to content to explode your reach.


The thing that'll set your content out from the thousands out there? How well you simplify your messaging and call in your ideal audience.


Reels mentioned this week

Reel 1

Reel 2

Reel 3

Reel 4

Welcome to The Social Cottage with me, Gemma, where I give you the no-fluff advice and tips to help you grow your Instagram and sell more of your offers daily.


We'll be talking creating content more easily and in less time, building real authority as an expert in your space and getting your offers in front of the right people online so that you can live more of your life offline. 


Quick links


🔗 Instagram

🔗 Threads

🔗 This Social Cottage website.


You can join my Planting the Seeds membership here.

Show more...
2 months ago
11 minutes 21 seconds

This Social Cottage
How to use the new reposts feature

Reposts are here and they might just be my most favourite tool that Instagram have ever released. In today's episode, I show you exactly how to use them so that you become THE go-to person in your niche, and how to make sure that your content consistently gets reposted.

Welcome to The Social Cottage with me, Gemma, where I give you the no-fluff advice and tips to help you grow your Instagram and sell more of your offers daily.


We'll be talking creating content more easily and in less time, building real authority as an expert in your space and getting your offers in front of the right people online so that you can live more of your life offline. 


Quick links


🔗 Instagram

🔗 Threads

🔗 This Social Cottage website.


You can join my Planting the Seeds membership here.

Show more...
3 months ago
10 minutes 33 seconds

This Social Cottage
An Instagram story strategy you can steal

Today I'm talking all things Instagram stories and how to actually get people to view your stories and stay there.


This is my tried and tested method for finally getting your views to increase without limiting how many stories you're posting, and a way to build connection with your audience so that they eventually buy from you!

Welcome to The Social Cottage with me, Gemma, where I give you the no-fluff advice and tips to help you grow your Instagram and sell more of your offers daily.


We'll be talking creating content more easily and in less time, building real authority as an expert in your space and getting your offers in front of the right people online so that you can live more of your life offline. 


Quick links


🔗 Instagram

🔗 Threads

🔗 This Social Cottage website.


You can join my Planting the Seeds membership here.

Show more...
3 months ago
14 minutes 35 seconds

This Social Cottage
Behind the scenes on my biggest launch yet

This week has been the craziest week yet with the biggest launch I've ever had.


Today I take you behind the scenes of that, and share the exact tools, stories and threads I used to sell out my offer on the first day of doors open.


Want the full strategies I used? Join the waitlist for The Digital Greenhouse where I'll show you exactly how

Welcome to The Social Cottage with me, Gemma, where I give you the no-fluff advice and tips to help you grow your Instagram and sell more of your offers daily.


We'll be talking creating content more easily and in less time, building real authority as an expert in your space and getting your offers in front of the right people online so that you can live more of your life offline. 


Quick links


🔗 Instagram

🔗 Threads

🔗 This Social Cottage website.


You can join my Planting the Seeds membership here.

Show more...
3 months ago
13 minutes 2 seconds

This Social Cottage
How to get people to care about what you're posting

Ever feel like people are scrolling right past your content? It’s not the algorithm, it’s the messaging. And the good news? We can fix that!


In this episode, I show you why simplifying your language (not your expertise!) is the secret to making people actually care about the stuff that you're posting.


You’ll hear real client examples including how one post went from 88 to 1,000+ likes, plus three practical ways to tune into your audience’s actual symptoms and speak directly to them.


This is the messaging magic behind an Instagram that's getting seen by new people daily.


Oh, and you'll want the link to Booked from your Bio, too!

Welcome to The Social Cottage with me, Gemma, where I give you the no-fluff advice and tips to help you grow your Instagram and sell more of your offers daily.


We'll be talking creating content more easily and in less time, building real authority as an expert in your space and getting your offers in front of the right people online so that you can live more of your life offline. 


Quick links


🔗 Instagram

🔗 Threads

🔗 This Social Cottage website.


You can join my Planting the Seeds membership here.

Show more...
3 months ago
11 minutes 1 second

This Social Cottage
Using skills in your content: the missing piece

Ever walked through a food market and shamelessly hoovered up every free sample? It's literally the same for your Instagram content.


Whether you're a parenting coach channeling your inner Bluey or a skincare expert that you know gets your clients glowing skin, your content should leave people saying: “Ooooh, I need more of THAT.”


Plus join me inside Booked From Your Bio for 14 days to fix your Instagram messaging, with actual feedback on YOUR content for YOUR account.

Welcome to The Social Cottage with me, Gemma, where I give you the no-fluff advice and tips to help you grow your Instagram and sell more of your offers daily.


We'll be talking creating content more easily and in less time, building real authority as an expert in your space and getting your offers in front of the right people online so that you can live more of your life offline. 


Quick links


🔗 Instagram

🔗 Threads

🔗 This Social Cottage website.


You can join my Planting the Seeds membership here.

Show more...
4 months ago
13 minutes 21 seconds

This Social Cottage
This is how to get more reach with your content

Join me today for a mini-audit to know exactly why your content isn't getting the reach you would like it to and exactly how you're going to finally get the reach you deserve.


Plus, my brand new Booked from your Bio to finally nail your Instagram messaging is here too!

JOIN THE WAITLIST FOR BOOKED FROM YOUR BIO HERE

Welcome to The Social Cottage with me, Gemma, where I give you the no-fluff advice and tips to help you grow your Instagram and sell more of your offers daily.


We'll be talking creating content more easily and in less time, building real authority as an expert in your space and getting your offers in front of the right people online so that you can live more of your life offline. 


Quick links


🔗 Instagram

🔗 Threads

🔗 This Social Cottage website.


You can join my Planting the Seeds membership here.

Show more...
4 months ago
11 minutes 24 seconds

This Social Cottage
If your Instagram content is flopping, do this

If your Instagram content is flopping more than popping then this episode is for you.


My lovely client @drkateella_health was stuck for ever at 200 followers until she used this strategy which we yap through in today's podcast.


Go and take a sneaky peep of where she's at now and listen to exactly how we got her out of her flopping era.

Welcome to The Social Cottage with me, Gemma, where I give you the no-fluff advice and tips to help you grow your Instagram and sell more of your offers daily.


We'll be talking creating content more easily and in less time, building real authority as an expert in your space and getting your offers in front of the right people online so that you can live more of your life offline. 


Quick links


🔗 Instagram

🔗 Threads

🔗 This Social Cottage website.


You can join my Planting the Seeds membership here.

Show more...
4 months ago
15 minutes 32 seconds

This Social Cottage
Freebies that grow your Instagram?

Yes, it's entirely possible.


And actually, the best strategy if you want to grow your Instagram in 2025.


If you've ever downloaded a "crusty PDF" freebie and thought "what the heck was that?!" orrr you've got a crusty pdf yourself that you KNOW could be better, this episode is for you.


I'm sharing the freebies that are actually growing Instagram accounts right now because people are commenting for them, engaging with them, and being flipping obsessed with them.


You'll learn how to create freebies that don't just sit in someone's downloads folder but actually turn into paying customers.



Welcome to The Social Cottage with me, Gemma, where I give you the no-fluff advice and tips to help you grow your Instagram and sell more of your offers daily.


We'll be talking creating content more easily and in less time, building real authority as an expert in your space and getting your offers in front of the right people online so that you can live more of your life offline. 


Quick links


🔗 Instagram

🔗 Threads

🔗 This Social Cottage website.


You can join my Planting the Seeds membership here.

Show more...
4 months ago
9 minutes 14 seconds

This Social Cottage
Welcome to This Social Cottage: the podcast for business owners, content creators, experts and solopreneurs who want to grow on Instagram, sell their offers daily, and still have time for the life they actually want to live.

Hosted by ex-teacher and Instagram strategist and offer strategist Gemma, each episode is packed with strategy, content clarity, and sustainable growth tips to help you build an online presence without being exhausted by it.

Whether you’re:

Just getting started with posting and feeling overwhelmed,

Already creating content but it’s taking forever, or

Craving a sustainable way to sell your expert offers daily...
This podcast is your space.

You’ll hear solo episodes full of no-fluff Instagram growth tips, content creation strategies, and ways to show up as the expert you already are — even when life is chaotic and motherhood is... motherhood-ing. Plus, guest chats with women who are doing business with heart, clarity, and actual results.

We're talking:

Fast + sustainable content creation

Selling your offer daily without sounding salesy

Building authority when you’re short on time

Getting your Instagram working while you are offline

Balancing business and real life.

Pour a cup of tea, plug in on the school run, or pop me in your ears while you tidy up — and let’s make your Instagram finally start working for you

New episodes every Thursday!