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This Is Propaganda
BRINK
17 episodes
3 weeks ago
In this Webby Award-winning narrative podcast, co-hosts Josh & Malcolm from BRINK media group reveal the hidden influence of the propaganda all around us and how it continues to profoundly shape our culture today.
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Society & Culture
Business,
History,
Marketing
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All content for This Is Propaganda is the property of BRINK and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
In this Webby Award-winning narrative podcast, co-hosts Josh & Malcolm from BRINK media group reveal the hidden influence of the propaganda all around us and how it continues to profoundly shape our culture today.
Show more...
Society & Culture
Business,
History,
Marketing
Episodes (17/17)
This Is Propaganda
Coming Soon: This Is Propaganda Season 2
This Is Propaganda is back, and more patriotic than ever. From WWI posters to TikTok E-Girls, strap in for an immersive narrative investigation into how the military uses sex to define the image of the soldier, and the weird and unexpected ways it has changed our culture. New episode drops October 2025.
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3 weeks ago
1 minute

This Is Propaganda
Bot Armies, Dead Internet, and Misinformation Farms with Amil Khan
With endless bot armies infiltrating social media feeds and harnessing the algorithm to control narratives and public opinion, our media system is becoming increasingly polluted.How long will it be before the internet is officially “dead,” where more comments and views are bots than human? Our conversation this week is with Amil Khan, a former Reuters foreign correspondent and BBC investigative journalist with over two decades of experience in media and communications. Amil is now the CEO of Valent, a firm specializing in countermeasures for organizations under threat from bot networks and disinformation campaigns. Welcome to DoubleThink, conversations inspired by This Is Propaganda. If you haven’t yet, check out the Webby Award–winning first season. — BRINK media group is re-imagining how brands, causes and artists compete in the oversaturated attention marketplace through original productions and branded entertainment. Website: thisispropaganda.show Instagram: instagram.com/thisispropagandashow Email: propaganda@brink.com
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5 months ago
39 minutes 43 seconds

This Is Propaganda
Media Literacy with Renee Hobbs
The average American’s worldview is under constant assault from propaganda. Between the 5,000 advertisements we see daily, for profit journalism, and virtually every post on social media, the gulf between reality and the myths we are surrounded by has never been wider. And with the widespread adoption of algorithms guiding this entire process, we are in desperate need of a new set of skills to navigate the landscape. This set of skills is widely referred to as media literacy—a concept that extends literacy beyond the ability to read and write, into the ability to understand how and why messages work across different forms of media. Joining us is special guest Renee Hobbs, media literacy scholar, educator, and founder of the Media Education Lab.
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5 months ago
32 minutes 14 seconds

This Is Propaganda
Hollywood and The Pentagon with Tom Secker
It probably won’t come as much of a surprise that the Pentagon was involved in the making of Top Gun. What may be more surprising is the sheer scope of film and television projects the Pentagon has had a hand in—and just how deeply involved it is in the production process. From Pitch Perfect 3 to the reality show Wife Swap, today we’ll explore how the Pentagon became one of the most powerful forces behind Hollywood storytelling—and the long-term impact this influence has had on audiences both in America and around the world.
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6 months ago
33 minutes 31 seconds

This Is Propaganda
The Death of a Millennial Brand with Eugene Healey
What aesthetics and ideas defined the branded propaganda targeting millennials in the 2010s, and why do they increasingly fail to resonate with Gen Z audiences?
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7 months ago
30 minutes 57 seconds

This Is Propaganda
Howard Gossage: 20th Century Master of Propaganda with Justin Oberman
San Francisco ad man Howard Gossage (1917–1969) is a bit more under the radar than his Madison Avenue contemporaries, but his work in both consumer marketing and advocacy messaging was brilliant. His unconventional and interactive approaches to advertising felt like a harbinger of what was to come a half-century later with the advent of social media. We discuss his work and what it can teach us about propaganda.
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8 months ago
27 minutes 54 seconds

This Is Propaganda
Abortion Messaging in Post-Dobbs America with Amelia Bonow
Liberal “pro choice” messaging has historically conceded the moral high ground (“safe, legal and rare”). Amelia Bonow helped change that as the leader of the Shout Your Abortion movement. In this episode, she shares her journey and discusses why the persuasion war is far less important than educating people on the options they still and will always have, regardless of legality.
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9 months ago
23 minutes 28 seconds

This Is Propaganda
Luigi Mangione, Trump and the Art of Cultural Disruption with David Shields
David Shields (best-selling author / filmmaker) joins us to dissect the brutal reality of politics as performance. We dive into Trump’s media mastery, Luigi Mangione’s provocative symbolism, and why the Democrats are stuck playing an obsolete game.
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10 months ago
33 minutes 13 seconds

This Is Propaganda
Nuance has a PR Problem
Unpacking how the Culture War feeds on emotional shortcuts, why complexity and nuance is so hard to embrace, and what it means to navigate a society driven by flattened ideas and radicalized identities. This is DoubleThink, conversations inspired by the themes of This Is Propaganda. If you haven’t yet, please listen to the Webby Award season one of the pod. — BRINK media group is re-imagining how brands, causes and artists compete in the oversaturated attention marketplace through original productions and branded entertainment. Website: thisispropaganda.show Instagram: instagram.com/thisispropagandashow Email: propaganda@brink.com — Cohosts: Josh Belhumeur and Malcolm Critcher
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11 months ago
25 minutes 25 seconds

This Is Propaganda
The Art / Propaganda Spectrum
Is art propaganda? Is propaganda art? A free flowing conversation about a spectrum that exists between the two and how modern consumer propaganda might benefit from leaning heavier into art.
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12 months ago
22 minutes 14 seconds

This Is Propaganda
Narratives of the US Election
In this first episode of DoubleThink — conversations inspired by the themes of This Is Propaganda — Malcolm and Josh revisit the “vibe shift” of the US election when President Biden dropped and the world got coconut-pilled by Kamala Harris, along with predictions of what comes next.
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1 year ago
32 minutes 36 seconds

This Is Propaganda
S1E5: Everything Is Propaganda, Even You
Social media creates an environment where propaganda becomes our default mode of expression because everyone is a brand. BRINK is a creative agency dedicated to reshaping the advertising industry through expanding awareness of our impact on the collective conscience and adopting a more humanist approach. Learn more about our work at brink.com Website: thisispropaganda.show Email: propaganda@brink.com Instagram: instagram.com/thisispropagandashow YouTube: https://www.youtube.com/@thisispropagandashow Slack: bit.ly/propaganda-slack Reddit: reddit.com/r/thisispropaganda Cohosts: Josh Belhumeur and Malcolm Critcher Producers: Jaclyn Hubersberger and Reed Chandler Story Editor: Matt Decker Additional Audio Engineering: Paul Injeti Original music: Josh Belhumeur
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1 year ago
19 minutes 18 seconds

This Is Propaganda
S1E4: You Have My Permission to Believe What I Say
Our discomfort with propaganda puts us on a quest for authenticity, but do we even know what that means anymore? Wanna be a guest on our podcast? Hit up Josh and Malcolm at propaganda@brink.com Website: thisispropaganda.show Email: propaganda@brink.com Instagram: instagram.com/thisispropagandashow YouTube: youtube.com/@thisispropagandashow Slack: bit.ly/propaganda-slack Reddit: reddit.com/r/thisispropaganda Cohosts: Josh Belhumeur and Malcolm Critcher Producers: Jaclyn Hubersberger and Reed Chandler Story Editor: Matt Decker Additional Audio Engineering: Paul Injeti Original music: Josh Belhumeur
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1 year ago
20 minutes 35 seconds

This Is Propaganda
S1E3: The Sound of One Hand Clapping
Propaganda helps usher in a new form of tribalism and the modern culture war. Connect, get merch, and go deeper down the rabbit hole at thisispropaganda.show. Website: thisispropaganda.show Email: propaganda@brink.com Instagram: instagram.com/thisispropagandashow YouTube: youtube.com/@thisispropagandashow Slack: bit.ly/propaganda-slack Reddit: reddit.com/r/thisispropaganda Cohosts: Josh Belhumeur and Malcolm Critcher Producers: Jaclyn Hubersberger and Reed Chandler Story Editor: Matt Decker Additional Audio Engineering: Paul Injeti Original music: Josh Belhumeur
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1 year ago
22 minutes 7 seconds

This Is Propaganda
S1E2: The Revolution Will Not Be Televised, It Will Be Sold
Previous propaganda techniques struggled to work with the boomer generation in a period of social unrest – until Madison Avenue had a breakthrough. If you’ve enjoyed this podcast so far, be sure to leave us a review. If you hated it, share it with your enemies, they sound like smart people. Website: thisispropaganda.show Email: propaganda@brink.com Instagram: instagram.com/thisispropagandashow YouTube: youtube.com/@thisispropagandashow Slack: bit.ly/propaganda-slack Reddit: reddit.com/r/thisispropaganda Cohosts: Josh Belhumeur and Malcolm Critcher Producers: Jaclyn Hubersberger and Reed Chandler Story Editor: Matt Decker Additional Audio Engineering: Paul Injeti Original music: Josh Belhumeur
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2 years ago
15 minutes 59 seconds

This Is Propaganda
S1E1: After the War, I Could Really Use a Cigarette
Following the Great War, Edward Bernays and his contemporaries used the power of propaganda to forever change marketing, and all of Western culture. BRINK is a creative collective dedicated to helping activist brands change minds. Learn more about Josh, Malcolm, and the podcast at thisispropaganda.show. Website: thisispropaganda.show Email: propaganda@brink.com Instagram: instagram.com/thisispropagandashow YouTube: youtube.com/@thisispropagandashow Slack: bit.ly/propaganda-slack Reddit: reddit.com/r/thisispropaganda Cohosts: Josh Belhumeur and Malcolm Critcher Producers: Jaclyn Hubersberger and Reed Chandler Story Editor: Matt Decker Additional Audio Engineering: Paul Injeti Original music: Josh Belhumeur
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2 years ago
25 minutes 45 seconds

This Is Propaganda
Season 1 Trailer
In Season 1 of This Is Propaganda, co-hosts Josh & Malcolm from the creative agency BRINK will deconstruct the collective delusion about what we do as marketers so that we, as an industry, can be more thoughtful about how we do it. We’ll explore propaganda’s historical significance, omnipresence across generations of media, and profound influence on our culture. Learn more at everythingispropaganda.com
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2 years ago
1 minute 57 seconds

This Is Propaganda
In this Webby Award-winning narrative podcast, co-hosts Josh & Malcolm from BRINK media group reveal the hidden influence of the propaganda all around us and how it continues to profoundly shape our culture today.