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This is Product Marketing
Product Marketing Hive
68 episodes
1 week ago
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In this episode, we speak with Andrew Hatfield, founder of Deepstar Strategic. He shares his definition of what go-to-market (GTM) really means, the three key pillars of a high-performance GTM playbook, and the metrics that product marketers should track to measure success. For more information, please check out Andrew's article "How Product Marketers Can Reverse GTM Efficiency Decline: The Three Pillars of Predictable SaaS Growth". All rights reserved. © Product Marketing Hive.
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Marketing
Technology,
Business,
Management
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All content for This is Product Marketing is the property of Product Marketing Hive and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
In this episode, we speak with Andrew Hatfield, founder of Deepstar Strategic. He shares his definition of what go-to-market (GTM) really means, the three key pillars of a high-performance GTM playbook, and the metrics that product marketers should track to measure success. For more information, please check out Andrew's article "How Product Marketers Can Reverse GTM Efficiency Decline: The Three Pillars of Predictable SaaS Growth". All rights reserved. © Product Marketing Hive.
Show more...
Marketing
Technology,
Business,
Management
Episode 67: Andrew Hatfield - A Practical Framework for a High-Performance GTM Playbook
This is Product Marketing
31 minutes
1 week ago
Episode 67: Andrew Hatfield - A Practical Framework for a High-Performance GTM Playbook
In this episode, we speak with Andrew Hatfield, founder of Deepstar Strategic. He shares his definition of what go-to-market (GTM) really means, the three key pillars of a high-performance GTM playbook, and the metrics that product marketers should track to measure success. For more information, please check out Andrew's article "How Product Marketers Can Reverse GTM Efficiency Decline: The Three Pillars of Predictable SaaS Growth". All rights reserved. © Product Marketing Hive.
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This is Product Marketing
In this episode, we speak with Andrew Hatfield, founder of Deepstar Strategic. He shares his definition of what go-to-market (GTM) really means, the three key pillars of a high-performance GTM playbook, and the metrics that product marketers should track to measure success. For more information, please check out Andrew's article "How Product Marketers Can Reverse GTM Efficiency Decline: The Three Pillars of Predictable SaaS Growth". All rights reserved. © Product Marketing Hive.
