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Megan from Adelaide wants to start a skincare business, but where does she begin? In this episode, Glen and Adrian unpack the steps for turning an idea into a business with the help of AI. They cover:
👉🏾 do you really need a business plan?
👉🏿 when GST kicks in and how ABNs work
👉🏻 protecting your brand (without wasting money)
👉 low-cost ways to test your idea at markets
👉🏽 insurance, liability and legal essentials
👉🏾 how to calculate costs and profit margins
👉🏿 when to quit vs when to push through
Watch this on Youtube: https://youtu.be/OzUbM6PM-n8
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In this episode Glen James is joined by Adrian Smith from RunGopher to unpack a question from Jono who’s building a flight simulator content brand called ozsim on TikTok and YouTube. Glen shares how he’s grown his own business from a side hustle podcast into a YouTube-led media company, plus dives into what it takes to grow an online channel, how to turn followers into something sustainable, and the strategies Jono could use to stand out in the flight sim community. They touch on:
👉🏾 why “passive income” isn’t really passive
👉🏿 setting content & revenue pillars
👉 repurposing content into multiple formats
👉🏻 growing a niche channel like flight sim
👉🏼 reinvesting in your business and playing the long game
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Over time, it’s easy for business owners to slip into saying yes to clients, projects, and opportunities that don’t actually serve the bigger picture. In this episode, Glen James and Kayla Malss share the lessons they’ve learned about spotting red flags, avoiding shiny object syndrome, and setting boundaries that protect both your time and your business.
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In this episode Glen sits down with Jane, a critical care nurse and uni educator, who’s wondering if she could turn her experience into a business or just a better paying job. They unpack her career options, weigh up the risks of self-employment vs. staying clinical, and explore how to optimise her income without burning out.
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In today's episode Glen and Kayla are back for part 2 on how to charge and set prices, this time with a practical example for a service-based business. Using a massage therapy case study, they show how to calculate breakeven pricing, compare contracting vs running your own show, and explore ways to make your numbers work.
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How much should you charge? Should you discount for clients you really want to work with? In this episode, Glen and Kayla dive into the real-life challenges of pricing your services as a business owner. From awkward money chats to figuring out your minimums, they share the lessons they've learned (and are still learning) about pricing with confidence.
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In this 'what would we do?' episode, Glen and Kayla sit down with Brok Neilsen, founder of Together Agency, to unpack his business goals and pain points. Brok gets honest about burnout, systemising a service-heavy business, managing creative talent, and deciding whether to grow, niche, or just stay lean.
Check out Together Agency: https://www.togetheragency.com.au/
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In this episode Glen sits down with Trinity, a listener and law student from Newcastle, who flips the script and interviews him about his business journey. They talk about impostor syndrome, building a brand, the value of mentors, making content that lands, and what success really looks like behind the scenes.
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From team meetings to keynote stages, Chelsea breaks down what it really takes to become a captivating communicator in the final ep of our communication mini-series. This one’s packed with practical tips for managing nerves, finding your voice, and speaking with presence without being the loudest person in the room.
🎓 Chelsea’s comms course: Unlock Your Voice
💸 Save 10% off any program with code thisisbusiness10
Learn more at EQ Minds and The Mindful Communicator
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Networking doesn’t have to feel cringe. In part 2 of our communication mini-series, Chelsea and Kayla talk through how to connect meaningfully, show up with the right energy, and build trust online and in person even if you’re introverted.
📘 The Empath’s Survival Guide by Dr Judith Orloff: https://amzn.to/4mQN7H9
📘 Unreasonable Hospitality by Will Guidara: https://amzn.to/4lgry1l
🎓 Learn how to pitch, present and connect with confidence: Unlock Your Voice
💸 Use code thisisbusiness10 for 10% off any of Chelsea's programs
✨ Learn more at https://themindfulcommunicator.com/ and https://www.eqminds.com/
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In part one of this mini-series, Chelsea Pottenger shares how to create a pitch that connects and converts, whether you're presenting to investors, applying for a grant, or chatting to a client. She covers practical strategies for tailoring your message, building confidence, and using AI as your pitch coach. Chelsea is a keynote speaker, author, and the founder of EQ Minds and The Mindful Communicator. After a career in corporate leadership and her own experience with postnatal depression, she made it her mission to help others improve their mental wellbeing and communication skills both on stage and in everyday life.
🎁 Download Chelsea’s free Custom GPT Guide here
🎓 Join Chelsea’s comms course: Unlock Your Voice at https://www.themindfulcommunicator.com/
💸 Get 10% off any program from EQ Minds or The Mindful Communicator with code thisisbusiness10
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So… how do you actually know if you’re on the right track in your business? In this episode, Glen and Kayla get real about the early years, what "signs of life" look like (beyond just making money), and why sometimes knowing what to stop doing is just as important as knowing what to start. Whether you’re deep in the hustle or cruising in a flow state, this chat will help you reflect on where you’re at and what needs to shift.
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Do you want to build an empire or a lifestyle business? Glen and Kayla unpack the difference, what business success looks like for them and why defining your version matters.
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Thinking of leaving the employee life to start a business? Gina did - with no roadmap, a warehouse lease, and two kids in tow. She and Glen chat about the messy middle of building something new, from landing the first client to perfecting the sales pitch and tackling the fear that comes with starting something new.
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We’re *finally* kicking off season 2 with a behind-the-scenes look at what’s really been going on. Glen and Kayla get candid about burnout, bouncing back, and what’s changing in the business this year - from building a custom studio to rethinking the podcasting model.
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In this episode, Kayla chats with Matt Bishop from Superbrick Studio who shares insights on building websites that grow with businesses. He discusses why a website is a cornerstone of branding, what platforms are best suited to different business sizes, and the essential elements for local SEO.
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In today's episode Glen and Kayla take a look at a physiotherapy business owned by Chris who is facing challenges related to staffing, HR, and commuting between two locations. They discuss ideas and tips to help Chris tackle the pain points and continue growing his business.
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In this episode Kayla chats with Alana Nicholls from Pro Purpose who shares how businesses can align profit with purpose. She explains how to embed giving into your business, making generosity both impactful and sustainable, no matter the size of your company.
Learn more about Pro Purpose here: https://www.propurpose.org/
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Black Friday gives business owners a shot at big profits, but it’s easy to go overboard with discounts and end up barely breaking even. In today’s episode, Kayla is joined by special guest Bec Laut who specialises in helping e-commerce entrepreneurs grow their businesses sustainably and profitably. She shares a ton of practical tips on avoiding common pitfalls and maximising your profits this Black Friday selling season. The episode touches on:
👉🏾 strategic ways to structure discounts and avoid over-discounting
👉🏿 planning for operational costs and potential delays
👉🏻 adjusting your return policy
👉 tips on how to prevent stock outs and win back customers
👉🏼 using AI for forecasting and strategy
👉🏽 how to convert buyers into long term customers
Visit https://www.beclaut.com/thisisbusiness to download the free guide for this episode.
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My Business Bootcamp is here! Enrol now (limited spots) and use promo code: GJVIPBC to receive $220 off! https://education.moneypodcast.com.au/products/communities/businessbootcampoct24
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