Anke Hampel is chief sustainability officer at ABB, a global technology leader in electrification and automation based in Zurich, and a member of the board of directors of ABB Germany. With a background in finance, procurement, supply chain, and innovation management in the consumer goods and packaging industry, Anke is driven by a mission to unite profit with purpose. Sustainability, she contends, is a business imperative, not a fluffy add-on. Moreover, sustainability is not the preserve of seasoned experts; everyone can and should play a role. In this special episode of the Provocateurs podcast recorded live at Climate Week New York, Anke presents the business case for sustainability and shares her learnings: • Integrate sustainability into strategy: align your entire portfolio to your purpose by embedding sustainability targets directly into financial planning. • Measure what matters: apply KPI’s to every phase of the product lifecycle to track circularity. • Collaborate actively: as resources decline, close partnerships across your ecosystem are vital – or you risk losing your place in the supply chain. • Manage climate risk: what cannot be insured cannot be financed – and data shows that climate-related risks are increasingly uninsurable. Hear more from Anke on why now is the critical time to make a strategic decision: Flee, Freeze, or Fast Forward. --- The executive’s participation in this podcast is solely for educational purposes based on their knowledge of the subject and the views expressed by them are solely their own. This podcast should not be deemed or construed to be for the purpose of soliciting business for any of the companies mentioned, nor does Deloitte advocate or endorse the services or products provided by these companies.

Award-winning chef, chocolatier, and founder of Midunu, Selassie Atadika is a Time 2025 Earth Award honoree and Yale’s inaugural Global Table Fellow. In this compelling episode of Provocateurs, Selassie demonstrates how intentional food choices can reshape entire systems. Food is more than just sustenance, she contends, it’s a powerful tool for transformation, touching every aspect of our lives from economics to environmental policy, health, and culture. Drawing from her experiences across 44 African countries, Selassie’s philosophy of "new African cuisine" – where culture, community, and cuisine intersect with environment, sustainability, and economy – offers profound lessons for addressing global food system challenges, while celebrating local traditions and creating economic opportunities for smallholder farmers. Discover more about the innovative business model of Midunu – a nomadic dining concept that combines research, education, and culinary experiences – and how Selassie is “leading through deliciousness” to create new possibilities for sustainable agriculture, preserve cultural heritage, and protect the environment around us. --- The executive’s participation in this podcast is solely for educational purposes based on their knowledge of the subject and the views expressed by them are solely their own. This podcast should not be deemed or construed to be for the purpose of soliciting business for any of the companies mentioned, nor does Deloitte advocate or endorse the services or products provided by these companies.

Trailblazer Eileen Collins is a retired NASA astronaut and former Air Force Colonel. In 1995, she became the first woman to pilot a space shuttle and in 1999, she became the first woman to command a space shuttle mission. Eileen's final mission in 2005 was commanding the critical return to flight mission, the first since the space shuttle Columbia disaster. Her memoir Through The Glass Ceiling to the Stars, was published in 2021. Provocateurs hosts Des Dearlove and Steve Goldbach talk to Eileen about her remarkable journey from a young girl in small town Elmira, New York, who dreamed of flying, to breaking the glass ceiling at NASA. Addressing the challenges of spaceflight, she reveals the importance of relentless preparation, the power of mentorship, and her evolution from an autocratic to collaborative leader. She also shares her three fundamental elements of leadership: 1. Know your job 2. Get the right people in place 3. Integrity: honesty and trust In a candid conversation, Eileen also reveals surprising moments of vulnerability, including a panic attack at a press event that contrasted sharply with her calm under life-threatening space emergencies. --- The executive’s participation in this podcast is solely for educational purposes based on their knowledge of the subject and the views expressed by them are solely their own. This podcast should not be deemed or construed to be for the purpose of soliciting business for any of the companies mentioned, nor does Deloitte advocate or endorse the services or products provided by these companies.

Karthik Ramanna is a professor of business and public policy at the University of Oxford's Blavatnik School of Government and author of The Age of Outrage: How to Lead in a Polarized World – recently named one of Thinkers50's Best Management Books of 2025. In this episode of The Provocateurs, Karthik identifies three distinctive forces shaping our current moment: profound uncertainty about the future driven by AI, climate change, and demographic shifts; deep distrust in institutions of governance that people feel have delivered a "raw deal"; and a shift away from global humanism toward economic and cultural nationalism. Discover the tools and techniques leaders can adopt not only to manage outrage but to manage in the age of outrage, including: - How to build an active listening network - A 5-step framework for maintaining calm - Lessons from “temperate leadership” Ideas, says Karthik, are everywhere, but implementation is everything. --- The executive’s participation in this podcast is solely for educational purposes based on their knowledge of the subject and the views expressed by them are solely their own. This podcast should not be deemed or construed to be for the purpose of soliciting business for any of the companies mentioned, nor does Deloitte advocate or endorse the services or products provided by these companies.

Rajendra Pratap Gupta is a policymaker and author, a former advisor to the Health Minister of India, and a leading provocateur in digital health initiatives across the world. He is the founder of the Global Digital Health Summit, which aims to create the future of healthcare; global think-tank The Health Parliament, which collaborates with the world’s leading organizations to make health and well-being accessible to all; and the International Patients Union, which is dedicated to empowering patients in policymaking. Rajendra also works to advance education in digital health at the Academy of Digital Health Sciences, which is now the largest provider of digital health courses globally. In this episode, Rajendra draws on his extensive experience in private and public sectors to map out the future of healthcare. Discover: • How prioritising healthcare can win elections • The critical role of preemptive care over preventive care • How genetics and individual data is shifting healthcare “from bedside to website” With the democratization of technology, Rajendra contends, patients will turn from being passive recipients of care to active participants. Technology will be more than a platform for the solution – it will be the solution itself. The executive’s participation in this podcast is solely for educational purposes based on their knowledge of the subject and the views expressed by them are solely their own. This podcast should not be deemed or construed to be for the purpose of soliciting business for any of the companies mentioned, nor does Deloitte advocate or endorse the services or products provided by these companies.

Katie McGinty is the vice president and chief sustainability and external relations officer at Johnson Controls. In this episode she shares insights from her remarkable career spanning both public service – including as the first woman to chair the White House Council on Environmental Quality under President Clinton – and private sector leadership. Challenging the persistent myth that environmental initiatives harm the bottom line, Katie explains how sustainability and economic success are not opposing forces but complementary strategies, demonstrating through real-world examples how Johnson Controls achieves significant carbon reductions while generating substantial cost savings for clients. Key themes include: The importance of systems thinking in environmental solutions. How buildings can be transformed from climate problems to climate solutions. The power of technological innovation through efficiency, electrification, and digitalization. Drawing from her unique background in chemistry, policy, and business leadership, Katie illustrates how bringing diverse perspectives together catalyzes creativity and transforms environmental challenges into competitive advantages and economic opportunities. Sustainability, she contends, is becoming “strategy essential” for businesses. ---------- This podcast is part of an ongoing series of interviews with executives. The executives’ participation in these articles are solely for educational purposes based on their knowledge of the subject and the views expressed by them are solely their own. This podcast should not be deemed or construed to be for the purpose of soliciting business for any of the companies mentioned, nor does Deloitte advocate or endorse the services or products provided by these companies.

Profit is Not the Only Value A sustainable systems scientist, Weslynne Ashton is professor of environmental management and sustainability at the Illinois Institute of Technology, where she also co-directs ID’s Food Systems Action Lab. Here she discusses her work in industrial ecology and the circular economy, drawing from her experiences growing up in Trinidad. Weslynne argues that businesses need to adopt a more holistic view of value creation and regeneration, moving beyond purely financial metrics. Weslynne Ashton’s research, teaching, and practice are oriented around transitioning socio-ecological systems to create more sustainable and regenerative business practices and emphasizes the importance of expanding beyond traditional views of capital to include eight different types: natural, human, financial, manufactured, social, political, cultural, and digital. But how do we get these multiple capitals onto the balance sheet of business? Find out more in this conversation with hosts Geoff Tuff and Des Dearlove. ---------- This podcast is part of an ongoing series of interviews with executives. The executives’ participation in these articles are solely for educational purposes based on their knowledge of the subject and the views expressed by them are solely their own. This podcast should not be deemed or construed to be for the purpose of soliciting business for any of the companies mentioned, nor does Deloitte advocate or endorse the services or products provided by these companies.

The 2024 Provocateurs series featured nine inspiring thought leaders, entrepreneurs, and business authors who challenged us to re-think conventional approaches to leadership and management. Neri Karra Sillaman shared her remarkable story from refugee to building a multi-million-dollar sustainable fashion brand; Marcus Collins explored the hidden power of cultural influence in consumer behaviour; Lisa McKnight revealed how she transformed Barbie into a cultural phenomenon and billion-dollar success; and Andrew Winston redefined the role of business to create a thriving “net positive world”. One of the key highlights of the 2024 series was recording live at New York Climate Week with Paul Polman, former CEO of Unilever, who delivered an emotional and unequivocal call to action to address the “moral vacuum” in global leadership. We must cultivate leaders, he says, who are equipped to embrace restorative, reparative, and regenerative practices and lead with purpose. We also learnt leadership lessons from Amy Chang on becoming an AI entrepreneur; Jeff Wetzler on leveraging the wisdom of the people around you; Dane Jensen on harnessing the positive power of pressure; and Atif Rafiq on driving innovation and digital transformation in traditional, legacy companies. In this episode, Steve Goldbach, Geoff Tuff, and Kulleni Gebreyes of Deloitte, join Stuart Crainer and Des Dearlove of Thinkers50, to reflect on their key takeaways and thought-provoking insights from Provocateurs 2024. This podcast is part of an ongoing series of interviews with executives. The executives’ participation in this podcast are solely for educational purposes based on their knowledge of the subject and the views expressed by them are solely their own. This podcast should not be deemed or construed to be for the purpose of soliciting business for any of the companies mentioned, nor does Deloitte advocate or endorse the services or products provided by these companies.

Transforming Barbie Executive vice president and chief brand officer of Mattel, Lisa McKnight is credited with leading the transformation of the Barbie brand. Under her leadership, Barbie became the number one global toy property in 2020 and 2021, and she redefined Barbie’s global social mission with the launch of the Dream Gap Project in 2018, a multi-year initiative which has positively impacted over 25 million girls. In this conversation with Steve Goldbach, leader of Deloitte’s sustainability practice in the US, and Des Dearlove, co-founder of Thinkers50, Lisa explains what drew her to the world of toys, why the Barbie brand had fallen out of touch with its market, and how she and her team tackled the challenge of making Barbie relevant again. Find out more about the importance of brands being consumer-centric and staying connected to culture, how Mattel overcame corporate reservations in the making of the Barbie movie, and why you need to get comfortable with being uncomfortable when making decisions. ---------- This podcast is part of an ongoing series of interviews with executives. The executives’ participation in these articles are solely for educational purposes based on their knowledge of the subject and the views expressed by them are solely their own. This podcast should not be deemed or construed to be for the purpose of soliciting business for any of the companies mentioned, nor does Deloitte advocate or endorse the services or products provided by these companies.

Paul Polman is a business leader, campaigner, and co-author (with Andrew Winston) of Net Positive: How Courageous Companies Thrive By Giving More Than They Take, a Financial Times Business Book of the Year. Together with Andrew, Paul is ranked #3 on the Thinkers50 Ranking. As CEO of Unilever (2009-2019), Paul demonstrated that business can profit through purpose, delivering shareholder returns of 290% while the company consistently ranked 1st in the world for sustainability. Today he works across a range of organisations to deliver the UN Sustainable Development Goals, which he helped develop. In New York for the 2024 Climate Week, Paul sat down with Thinkers50 co-founder, Des Dearlove, and Steve Goldbach, head of Deloitte’s Sustainability Practice in the US, to discuss how business can be a force for good, what it means to be ‘net positive,’ and how to develop the next generation of leaders. He identified a fundamental moral vacuum in our current approach to global challenges and emphasised that addressing this void requires more than systemic reforms – it demands a profound transformation in how we think and lead. A new leadership mindset is called for, he argues; one that focuses on restorative, reparative, and regenerative practices and places cooperation above competition. --- This podcast is part of an ongoing series of interviews with executives. The executives’ participation in this podcast are solely for educational purposes based on their knowledge of the subject and the views expressed by them are solely their own. This podcast should not be deemed or construed to be for the purpose of soliciting business for any of the companies mentioned, nor does Deloitte advocate or endorse the services or products provided by these companies.

Andrew Winston is one of the most widely read writers and thinkers on sustainable business. His books on sustainability strategy include Green to Gold, The Big Pivot, and most recently, Net Positive: How Courageous Companies Thrive by Giving More Than They Take, which he co-authored with Paul Polman, former CEO of Unilever. Andrew and Paul are ranked #3 in the Thinkers50 Ranking of top management thinkers and Net Positive featured on the Thinkers50 Best New Management Booklist in 2022. In this Provocateurs podcast, Andrew joins Thinkers50 co-founder, Des Dearlove, and Kulleni Gebreyes, Deloitte US Consulting Life Sciences and Healthcare Industry Leader and US Chief Equity Officer. They address how leaders can stand up for their social and environmental values and overcome resistance from within and without their organisation. How can a business become ‘net positive’ – one that thrives and profits by solving the world’s problems, not creating them? How do you align purpose and profit? Why are companies often expected to prove immediate ROI for sustainability initiatives and not others? Find out more about the prevalence of ‘green hushing,’ the positive impact of collective courage, and how younger millennials are driving change in corporate behaviour. -- This podcast is part of an ongoing series of interviews with executives. The executives’ participation in this podcast are solely for educational purposes based on their knowledge of the subject and the views expressed by them are solely their own. This podcast should not be deemed or construed to be for the purpose of soliciting business for any of the companies mentioned, nor does Deloitte advocate or endorse the services or products provided by these companies.

Atif Rafiq: Digital Disruptor Provocateur of the C-Suite, Atif Rafiq has been disrupting companies for more than 25 years in Silicon Valley, the Fortune 500, and through a variety of his own startups. Having begun his career in digital native companies including AOL, Yahoo, and Amazon, Atif was named the first chief digital officer in the history of the Fortune 500 when he took on that role for McDonald's in 2013. He has overseen thousands of employees as a global P&L transformation and innovation leader in multiple companies and industries. Today, over a half million people follow Atif’s ideas about management and leadership on LinkedIn, where he is a Top Voice, and his newsletter, Re:Wire, has attracted over 100,000 subscribers. Atif’s 2023 book, Decision Sprint: The New Way to Innovate into the Unknown and Move from Strategy to Action, is a Wall Street Journal bestseller. In this podcast, Atif talks with Geoff Tuff of Deloitte and Des Dearlove of Thinkers50 about the accidental metamorphoses along his career path and his latest venture and software tool, Ritual. He also discusses how to bring digital transformation to a traditional bricks-and-mortar business, and his methodical approach to innovation, which involves giving teams space for exploration, multiple input meetings before output, and the leader as calibrator rather than controller. -- This podcast is part of an ongoing series of interviews with executives. The executives’ participation in this podcast are solely for educational purposes based on their knowledge of the subject and the views expressed by them are solely their own. This podcast should not be deemed or construed to be for the purpose of soliciting business for any of the companies mentioned, nor does Deloitte advocate or endorse the services or products provided by these companies.

Dane Jensen: Decoding the Power of Pressure How can we harness the positive powers of pressure? How can we mitigate the negative effects of pressure when the stakes are high? Dane Jensen is the CEO of Third Factor, an instructor at Queen’s University and the University of North Carolina, and author of The Power of Pressure. In this podcast with Deloitte’s Geoff Tuff and Thinkers50’s Stuart Crainer, he explains that pressure is a function of three things: importance – how much the outcome matters to you; uncertainty – lack of surety about the eventual result; and volume – how many high-stakes situations you face. Although pressure can be hugely destructive and lead to anxiety and burnout, Dane argues that it can also be hugely elevating. Being an emotional energy, pressure can be harnessed for peak performance. There are more world records set at the Olympic Games – one of the most pressure-packed environments – for example, than anywhere else in the world of sport. Listen to the podcast to find out the differences between pressure and stress, peak pressure and long-haul pressure, and the meaning of the ‘third factor.’ -- This podcast is part of an ongoing series of interviews with executives. The executives’ participation in this podcast are solely for educational purposes based on their knowledge of the subject and the views expressed by them are solely their own. This podcast should not be deemed or construed to be for the purpose of soliciting business for any of the companies mentioned, nor does Deloitte advocate or endorse the services or products provided by these companies.

How to Tap into the Hidden Wisdom of the People Around You Why do people withhold information from each other? Why are some of the smartest, successful people the worst at learning from each other? Jeff Wetzler is on a quest to transform learning opportunities, both in business and in education. If we want to create a workforce for the future, with skills that cannot be replaced by AI, he explains, we have to do things differently not just within an organisation but at every stage of the education journey. Jeff is the former chief learning officer at Teach for America and is currently CEO of innovation organisation, Transcend. In his new book, Ask: Tap Into the Hidden Wisdom of People Around You), he outlines the origins and steps of his Ask Approach™ framework, starting with Curiosity. To find out more on how to improve the communication, collaboration, and critical thinking skills needed to tackle global challenges, from climate change to inequality to polarisation, listen to this Provocateurs podcast. Here, Jeff is chatting with Steve Goldbach, Principal and Sustainability, Climate & Equity Leader at Deloitte, and Stuart Crainer, co-founder of Thinkers50. This podcast is part of an ongoing series of interviews with executives. The executives’ participation in this podcast are solely for educational purposes based on their knowledge of the subject and the views expressed by them are solely their own. This podcast should not be deemed or construed to be for the purpose of soliciting business for any of the companies mentioned, nor does Deloitte advocate or endorse the services or products provided by these companies.

Neri Karra Sillaman: From Refugee to Fashion Revolutionary At age 11, Neri Karra Sillaman’s world was turned upside down when her Bulgarian-Turkish family was forced to flee their home country. Driven by a hunger for education and a better life, Neri grabbed an opportunity to study business management at the University of Miami, where she became interested in how businesses – in particular, businesses founded by immigrants – are created and sustained. She has subsequently become an expert in international and ethnic entrepreneurship, researching how the unique capabilities and mindset of immigrants create businesses that last. She received her doctorate from the University of Cambridge and her own 25-year-old leather accessories company, staffed by a workforce largely made up of people from disadvantaged backgrounds, has been recognised by B Corp as a social innovator. In this Provocateurs podcast, Neri chats with fellow immigrant Kulleni Gebreyes, the US Consulting Life Sciences and Health Care Industry Leader and US Chief Health Equity Officer at Deloitte, and Thinkers50 co-founder, Stuart Crainer. She explains how she ended up in the fashion industry almost by accident and reveals the secrets behind sustainable companies, from building a resilient workforce to “frying in your own oil.” Neri is a member of the Thinkers50 Radar Class of 2024, a professor of practice and entrepreneurship expert at the University of Oxford, and author of Fashion Entrepreneurship. -- This podcast is part of an ongoing series of interviews with executives. The executives’ participation in these articles are solely for educational purposes based on their knowledge of the subject and the views expressed by them are solely their own. This podcast should not be deemed or construed to be for the purpose of soliciting business for any of the companies mentioned, nor does Deloitte advocate or endorse the services or products provided by these companies.

Marketer extraordinaire, Marcus Collins is a clinical professor at the Ross School of Business, University of Michigan. A former advertising executive who worked on iTunes + Nike sport music initiatives at Apple, Marcus contends that what we wear, what we eat, where we work, who we date, and just about every facet of our social living is informed by our underlying culture. And the primary goal of all industries is to “get people to move”, whether it is to buy, to click, to watch, vote, or subscribe. In this intriguing conversation with Steve Goldbach of Deloitte and Stuart Crainer of Thinkers50, Marcus discusses his latest book, For the Culture: The Power Behind What We Buy, What We Do, And Who We Want To Be, and explains that his work is really just about connections – “connecting things that are normally disparate, so they come together and create new and novel things.” He also describes how he came to lead digital strategy for Beyoncé, the influence of Émile Durkheim on his ideas, and the power of collective effervescence. Marcus is the recipient of the Thinkers50 2023 Radar Award and his book, For the Culture, features on Thinkers50 2023 Best New Management Booklist. This podcast is part of an ongoing series of interviews with executives. The executives’ participation in this podcast are solely for educational purposes based on their knowledge of the subject and the views expressed by them are solely their own. This podcast should not be deemed or construed to be for the purpose of soliciting business for any of the companies mentioned, nor does Deloitte advocate or endorse the services or products provided by these companies.

Amy Chang serves on the board of directors for The Walt Disney Company and Procter & Gamble, and has previously served on the boards of Cisco, Splunk, Marqeta, and Informatica. In 2018, Amy’s start-up business, Accompany, an AI/ML-based relationship intelligence platform serving Fortune 500 companies, was acquired by Cisco for $270 million. Post-acquisition, she led Cisco’s multi-billion-dollar 6000-person Collaboration business. Prior to Accompany, Amy was at Google, where she led the teams for Google Analytics for over seven years, growing Google Analytics to serve over 86% of the entire web. She also fulfilled roles at eBay and McKinsey, having started her career in hardware with Intel, AMD, and Motorola. In this Provocateurs podcast with Des Dearlove from Thinkers50 and Steve Goldbach of Deloitte, Amy reveals what provoked her to leave the comfort zone of Google to start her own company. She shares her insights on leadership – as the founder CEO of a startup you need to be “the everything,” from plumber to custodian to cleaner – and explains the importance of culture, transparency, and hiring the right people. She also offers tips on becoming a new member to a board of directors, and the vital role of cardio exercise in taking care of your brain as well as your heart. This podcast is part of an ongoing series of interviews with executives. The executives’ participation in this podcast are solely for educational purposes based on their knowledge of the subject and the views expressed by them are solely their own. This podcast should not be deemed or construed to be for the purpose of soliciting business for any of the companies mentioned, nor does Deloitte advocate or endorse the services or products provided by these companies.

What did we learn from our provocateurs in 2023? Who provoked us to think again and act differently? Which stories remain with us? The Provocateurs podcast series gives you direct access to the ideas, experiences, and insights of remarkable leaders from around the world. In 2023, in collaboration with Deloitte, Thinkers50 hosted an inspiring mix of guests in thought-provoking conversations. The topics that were discussed and debated ranged from The Inside Track on Growth with Tiffani Bova to Radical Candor with Kim Scott. Along the way we unpicked branding and the metaverse with Martin Lindstrom, learned how to play our cards right with Annie Duke, and normalised anxiety with Morra Aarons-Mele. Chip Bergh told us his story of rescuing Levi’s, Shelley Zalis gave us the state of play on equality in the workplace, Jim Stengel dived into activating purpose, and we marched to a different drum with Sunny Bonnell and Rare Breeds. In this episode, Stuart Crainer, Des Dearlove, Steve Goldbach, and Geoff Tuff share some of their key take-aways from Provocateurs 2023 and introduce new co-host for 2024, Kulleni Gebreyes. This podcast is part of an ongoing series of interviews with executives. The executives’ participation in this podcast are solely for educational purposes based on their knowledge of the subject and the views expressed by them are solely their own. This podcast should not be deemed or construed to be for the purpose of soliciting business for any of the companies mentioned, nor does Deloitte advocate or endorse the services or products provided by these companies.

Rescuing Levi’s A self-declared ‘brand guy’, Chip Bergh was appointed president and CEO of Levi Strauss & Co. in 2011. During his tenure the company has experienced a dramatic turnaround marked by outstanding performance and reclaiming its cultural relevance. In short, Levi’s has become cool again! Along the way, Chip has shown himself to be a provocateur. In this podcast with Des Dearlove, co-founder of Thinkers50 and Geoff Tuff, Principal of Deloitte Consulting LLP, Chip explains why his own Levi’s have never seen the inside of a washing machine, how he galvanised the business community into pressing for gun violence prevention legislation, and the importance of continuing the legacy of Levi Strauss: for business to make a difference in society. Chip also shares his insights on how he made the Levi’s brand great again and kept it relevant for the fickle Gen Z market – without alienating the baby boomers like himself. -- This podcast is part of an ongoing series of interviews with executives. The executives’ participation in this podcast are solely for educational purposes based on their knowledge of the subject and the views expressed by them are solely their own. This podcast should not be deemed or construed to be for the purpose of soliciting business for any of the companies mentioned, nor does Deloitte advocate or endorse the services or products provided by these companies.

Rare Breeds – Marching To A Different Drum Leadership and brand expert Sunny Bonnell is the bestselling co-author of Rare Breed: A Guide to Success for the Defiant, Dangerous, and Different (with Ashleigh Hansberger, 2019). Sunny and Ashleigh are also the creators of the Rare Breed Leadership Platform, and the hit YouTube show, Rare Breed TV. In this Provocateurs podcast with Thinkers50 co-founder, Des Dearlove, and Geoff Tuff of Deloitte, Sunny outlines seven unconventional traits displayed by ‘rare breeds’ – traits that are traditionally seen as vices, such as being rebellious, audacious, emotional, and hot-blooded. However, she explains that if organisations can see these so-called weaknesses as strengths they can create the cultures that allow rare breeds to thrive – and unleash their potential powers for innovation. Sunny and Ashleigh founded their award-winning branding company Motto in 2005 with just $250, after dropping out of college together. Sunny is now the CEO and Chief Visionary of the company. – This podcast is part of an ongoing series of interviews with executives. The executives’ participation in this podcast are solely for educational purposes based on their knowledge of the subject and the views expressed by them are solely their own. This podcast should not be deemed or construed to be for the purpose of soliciting business for any of the companies mentioned, nor does Deloitte advocate or endorse the services or products provided by these companies.