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Think Like A Brand
Remi Gutteridge
56 episodes
4 months ago
In this episode of the Think Like a Brand Podcast, Remi is diving deep into why most brands flatline - they build strategy without soul. Remi breaks down how creativity is the transmission that transforms a good brand into a phenomenal, unforgettable experience that stops people mid-scroll and makes them feel something powerful. Key Takeaways: Your brand needs more than strategy Your brand needs more than just a polished blueprint - it needs heart and electricity. When you infuse your strateg...
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Marketing
Business,
Management,
Entrepreneurship
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In this episode of the Think Like a Brand Podcast, Remi is diving deep into why most brands flatline - they build strategy without soul. Remi breaks down how creativity is the transmission that transforms a good brand into a phenomenal, unforgettable experience that stops people mid-scroll and makes them feel something powerful. Key Takeaways: Your brand needs more than strategy Your brand needs more than just a polished blueprint - it needs heart and electricity. When you infuse your strateg...
Show more...
Marketing
Business,
Management,
Entrepreneurship
Episodes (20/56)
Think Like A Brand
Strategy is the Skeleton. Creativity is the Soul.
In this episode of the Think Like a Brand Podcast, Remi is diving deep into why most brands flatline - they build strategy without soul. Remi breaks down how creativity is the transmission that transforms a good brand into a phenomenal, unforgettable experience that stops people mid-scroll and makes them feel something powerful. Key Takeaways: Your brand needs more than strategy Your brand needs more than just a polished blueprint - it needs heart and electricity. When you infuse your strateg...
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4 months ago
13 minutes

Think Like A Brand
The Creative Frequency Formula
In this episode of the Think Like a Brand Podcast, Remi explores how brands transmit a unique energetic signature through voice, visuals, values, and vibe. Remi reveals how losing connection with your authentic creative frequency can cost you clarity, conversions, and confidence, and explains how aligning these elements transforms your brand from vanilla and forgettable to disruptive and magnetic. Key Takeaways: Your brand is an energy transmission Every powerful brand broadcasts a coded freq...
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4 months ago
12 minutes

Think Like A Brand
The Brand Breakthrough That Changed Everything
In this episode of the Think Like a Brand Podcast, Remi shares her latest personal brand evolution - a moment of creative awakening during a Costa Rica retreat. Remi unpacks her journey of embracing personal growth cycles, investing in transformative mentorship, and recommitting to her core purpose of waking up the world through bold, magnetic brand storytelling that naturally attracts and changes lives. Key Takeaways: Creativity is your superpower Your unique creativity is your secret weapon...
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5 months ago
21 minutes

Think Like A Brand
Brand Activation: How to Move from Static to Sensory and Build Brand Activations That Convert
In this episode of the Think Like a Brand Podcast, Remi is diving deep into brand activations - those magical, sensory experiences that transform how customers connect with your business. Remi is breaking down why branding isn't just about nice logos and canva designs, but about creating powerful emotional moments that collapse the know-like-trust factor and can shorten sales cycles by 30-50%. From Netflix's strategic audio cues to Dior's AR filters, I'm showing entrepreneurs how to create un...
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5 months ago
16 minutes

Think Like A Brand
The Energetic Hack That Will Transform Your Experience As An Entrepreneur And Avoid Burn Out with Emily Armitage
In this episode of the Think Like a Brand Podcast, Remi is talking to Emily Armitage, a Human Design business coach for women who shake the status quo in online businesses and service industries. They unpack the transformative world of human design - a powerful tool that helps entrepreneurs understand their unique energetic blueprint and build businesses that feel authentic. Remi and Emily explore different energy types and how understanding your design can prevent burnout and skyrocket your ...
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6 months ago
39 minutes

Think Like A Brand
The Money Muse Hack: How to Make Your Offers Sell Themselves
In this episode of the Think Like a Brand Podcast, Remi deep dives into the concept of the ‘Money Muse’ - the unique identity and creative energy behind every offer you create. Remi is challenging entrepreneurs to move beyond generic, templated launches and instead tap into the powerful, disruptive essence of each individual offer. Remi talks about making sure your offer speaks directly to your dream clients with authenticity, creativity, and powerful messaging. Key Takeaways: Your offe...
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6 months ago
13 minutes

Think Like A Brand
Brand Magnetism: How to Make Clients Throw Money at You Before You Even Speak
In this episode of the Think Like a Brand Podcast, Remi breaks down why most brands flatline at ‘good’ and never reach ‘great’. Remi is breaking down the science of brand magnetism, explaining how your brand needs to emotionally connect with your audience’s subconscious desires, rewire their expectations, and create an irresistible magnetic pull. This is what makes potential clients obsessed with you before you even pitch your offer. Key Takeaways: Your brand is emotional rocket fuel 95% of d...
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7 months ago
15 minutes

Think Like A Brand
Unlocking Your Brand's 6-Figure Potential as a CEO
In this episode of the Think Like a Brand Podcast, Remi dives deep into why your next-level success isn't about another strategy or viral post, but about going inward first. Remi shares her personal journey of realizing that true brand magnetism comes from reconnecting with your authentic self, understanding your creative genius, and building a brand that evolves with you, and not from constantly chasing external validation. Key Takeaways: Your Brand is a Living, Breathing Thing: Your brand i...
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7 months ago
17 minutes

Think Like A Brand
Your Offer Isn't Selling? Here's Why (And How to Fix It)
In this episode of the Think Like a Brand Podcast, Remi breaks down why your offers aren’t selling - and it’s NOT because they’re not good enough. It’s because you’re selling features instead of the transformation. Remi is deep-diving into how to shift your messaging from a boring list of what your offer includes to a magnetic narrative about who your clients get to become once they go through the offer. Remi talks about the importance of positioning yourself as the ONLY choice for your...
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7 months ago
14 minutes

Think Like A Brand
How Bridget James Ling Built a Multi-Million Dollar Brand
In this episode of the Think Like a Brand Podcast, we are diving into the journey of a woman who has redefined success on her own terms and is on a mission to wake women up to their infinite potential. She is the visionary founder of Freedom Queen, a global trademarked brand empowering women to build legendary businesses, create high-end movements, and step fully into their power. She leads an industry-altering conference, has regular multiple six-figure cash months, and continues to help oth...
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8 months ago
30 minutes

Think Like A Brand
The One Thing You Need To Know To Hit Your Big Business Goals
In this episode of the Think Like A Brand podcast, Remi talks about unlocking your true potential as a business owner and how to avoid burnout. Remi shares her journey of realising success isn’t about doing more, but being more - expanding your capacity to hold more clients, more visibility, and more responsibility. Remi explores the concept of Shadow Work, to uncover the parts of yourself that are still playing small, out of fear. Finally she discusses the importance of deciding to be seen a...
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8 months ago
18 minutes

Think Like A Brand
The Energy of Wealth
In this episode of the Think Like A Brand podcast, Remi deep dives into the energy of wealth and speaks about how adopting an abundance mindset is the key to completely transforming your business. Remi shares her personal experience of planning her incredible Italian retreat (details coming soon), a 10k minimum investment that she was making into her business, that initially felt like a stretch, but how once she embraced this energy of abundance she actually ended up making two sales for her ...
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8 months ago
14 minutes

Think Like A Brand
Your Roadmap For Building A Disruptive Brand in 2025
In this episode of the Think Like A Brand podcast, I’m giving you a trends update as to what I’m seeing is really working in the industry right now, and how I feel it’s going to change over 2025 compared to what we saw in 2024. I’m talking all about the things you need to avoid this year and the trends you need to be ready for, so you know where to best focus your energy and time. Key Takeaways Focus on fully owning your expertise Don’t play small by not fully embracing and shouti...
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9 months ago
24 minutes

Think Like A Brand
The Trap That All Business Owners Fall Into & How To Get Out Of It
In this episode of the Think Like A Brand podcast, Remi is talking all about the evolution of what it really takes to become a business owner, and why continously evolving is actually such a beautiful thing. She talks about how she fell into the trap of trying to fit into predefined boxes and the power of embracing your unique creativity and skills that make you, YOU. Remi talks about how mentorship plays a huge part in this evolution, how your visual branding impacts this and the transformat...
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9 months ago
49 minutes

Think Like A Brand
Building A Brand That Will Last 60 Years, Not 6 Months
In this episode of the Think Like A Brand podcast, Remi is diving deep into her own mission - disrupt. This is Remi’s method that she takes her clients on to help them become a disruptive icon and build a disruptive brand. She breaks this down into three phases: your disruptive story, your disruptive identity and your disruptive essence. It’s all about uncovering your unique journey, future-pacing yourself to your iconic brand vision and infusing your personality into every single aspect of y...
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9 months ago
15 minutes

Think Like A Brand
The Secrets Behind The Rapid Growth Of The Fashion Brand Odd Muse
In this episode of the Think Like A Brand podcast, Remi uses Aimee Smale, founder of fashion brand Odd Muse as a case study of the power of authenticity and transparency in building a completely captivating brand. Aimee is known for her social media presence, sharing the ins and outs of running a business at a young age. Her online presence even caught the attention of Steven Bartlett after she posted a very raw, unfiltered video talking about the challenges of entrepreneurship. Her personal ...
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9 months ago
20 minutes

Think Like A Brand
The launch strategy that generated a £26k pre launch with Ellie Hudson
In today’s episode of the Think Like A Brand podcast, Remi is joined by Ellie Hudson - Content & Marketing Strategist and owner of the Social Media Management Agency Palm Socials. Ellie shares her journey from struggling in a corporate job in Australia to building firstly her agency business and then her second business in coaching as a Content & Marketing Strategist. They talk about the power of storytelling, the importance of being adaptable and the launch strategy that Ellie uses f...
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10 months ago
52 minutes

Think Like A Brand
Overcoming Burnout From a Six Figure Business and Pivoting Your Entire Business with JoJo Kearney
In today’s episode of the Think Like A Brand podcast, Remi is joined by JoJo Kearney - Online Business & Mindset Coach. After building a 6-figure fitness business, JoJo realised she had lost her passion for the industry and wanted to build a business that allowed her to help people whilst also having the lifestyle she dreamt about - so she made the bold move to burn it down and pivot into business coaching instead. JoJo talks about the power of constantly evolving, the need to trust your ...
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10 months ago
31 minutes

Think Like A Brand
Healing your inner child for business success with Erin Taylor
In today’s episode of the Think Like A Brand podcast, Remi is joined by one of her clients, Erin Taylor - Female Mindset & Empowerment Coach. Erin helps ambitious female CEOs to rewire their subconscious, calm their nervous system and find inner clarity to turn ambition into aligned action. In the episode, they talk about Erin’s powerful journey of overcoming burnout to harnessing the power of regulating her nervous system to scale her online coaching business. They talk about inner child...
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10 months ago
51 minutes

Think Like A Brand
The power of storytelling to sell out your offers
In today’s episode of the Think Like A Brand podcast, Remi is talking all about the power of storytelling and how it can completely transform your brand. She talks about how your story is what connects you to your dream clients on a deep, emotional level. When you learn to tap into your senses and bring your experiences to life, you’ll have your dream clients hooked from the first reel. Remi talks about ditching boring, vague captions and instead getting vulnerable and real, to get your audie...
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10 months ago
23 minutes

Think Like A Brand
In this episode of the Think Like a Brand Podcast, Remi is diving deep into why most brands flatline - they build strategy without soul. Remi breaks down how creativity is the transmission that transforms a good brand into a phenomenal, unforgettable experience that stops people mid-scroll and makes them feel something powerful. Key Takeaways: Your brand needs more than strategy Your brand needs more than just a polished blueprint - it needs heart and electricity. When you infuse your strateg...