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They Don't Teach This in Law School
Law Firm Alchemy LLC
175 episodes
1 day ago
Send us a text Gary Sarner, founder of ROI360+, has spent decades sharing his expertise on legal marketing and the universal strategies to foster growth in radio, print, or digital content. This week, Gary's here to lay out the strategies that don't just lead to sales; they lead to domination in your digital presence. Together, Charley and Gary explore why success in marketing isn't about trying to be everything to everyone, but about clearly defining who you want to serve and showing up cons...
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Business
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All content for They Don't Teach This in Law School is the property of Law Firm Alchemy LLC and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Send us a text Gary Sarner, founder of ROI360+, has spent decades sharing his expertise on legal marketing and the universal strategies to foster growth in radio, print, or digital content. This week, Gary's here to lay out the strategies that don't just lead to sales; they lead to domination in your digital presence. Together, Charley and Gary explore why success in marketing isn't about trying to be everything to everyone, but about clearly defining who you want to serve and showing up cons...
Show more...
Business
Episodes (20/175)
They Don't Teach This in Law School
Building a Brand that Sticks with Gary Sarner
Send us a text Gary Sarner, founder of ROI360+, has spent decades sharing his expertise on legal marketing and the universal strategies to foster growth in radio, print, or digital content. This week, Gary's here to lay out the strategies that don't just lead to sales; they lead to domination in your digital presence. Together, Charley and Gary explore why success in marketing isn't about trying to be everything to everyone, but about clearly defining who you want to serve and showing up cons...
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1 day ago
43 minutes

They Don't Teach This in Law School
These Firms Owners Give Away Their Best Ideas
Send us a text We asked... and we received! Listener submissions, that is. We asked listeners via email to send in strategies they suggest for growing your law firm, and it was enough submissions to create a two-part episode. This is part TWO, and it's outstanding! Want to scale your law firm? Click here Connect with Charley LinkedIn | Youtube | Law Firm Alchemy
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1 week ago
33 minutes

They Don't Teach This in Law School
Six GREAT Strategies for Growing Your Law Firm
Send us a text We asked... and we received! Listener submissions, that is. We asked listeners via email to send in strategies they suggest for growing your law firm, and it was enough submissions to create a two-part episode. This is part one, and it's excellent! Want to scale your law firm? Click here Connect with Charley LinkedIn | Youtube | Law Firm Alchemy
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2 weeks ago
29 minutes

They Don't Teach This in Law School
15 Actions I'd Take RIGHT NOW if I Opened My Own Law Firm
Send us a text When I first sent out these ideas via email, it was an instant hit with the audience. Now, let's talk through the concepts and see what needs to be done to create fast success in your firm. Want to scale your law firm? Click here Connect with Charley LinkedIn | Youtube | Law Firm Alchemy
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3 weeks ago
23 minutes

They Don't Teach This in Law School
Slow Down Intake and MAXIMIZE Impact with Chris Mullins
Send us a text Chris Mullins, of Intake Academy, delivers a masterclass in leveling up your intake game with empathy, and capability. Mullins highlights the mindset shift between intake as someone's role, and intake as someone's specialty. Including: Building rapport with clients starts.Mastering conversation, not scripts.Scaling empathy through training and culture.And more! Connect with Charley LinkedIn | Youtube | Law Firm Alchemy Connect with Chris LinkedIn | Youtu...
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4 weeks ago
30 minutes

They Don't Teach This in Law School
We wrote a book and you can, too! Part 1: Development
Send us a text Charley Mann and Bryan Austin co-host this two-part deep dive into how they took concept, and collection of raw resources, and forged it into a best-selling book. Whether you have personal dreams of publishing, or want to explore different mediums to get information to a wider audience, this series shares invaluable insights, including: Strategies for every stage of your project: from concept to completion.Balancing creativity with strategic systems and benchmarks.Building rela...
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1 month ago
39 minutes

They Don't Teach This in Law School
Say 'Less' to the STRESS with Bryan Austin
Send us a text Bryan Austin, of Law Firm Alchemy and Red Kraken Creative, unpacks why mental and emotional wealth are just as critical for law firm owners as financial success. Bryan breaks down the true nature of stress, clarifying the difference between eustress (the kind that fuels growth) and distress (the kind that burns you out), and reveals why unmanaged stress does more than just weigh you down. It impacts your team, your family, and your firm’s future. Bryan shares valuable t...
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1 month ago
16 minutes

They Don't Teach This in Law School
The Art of Selling in Law with Steven Goldstein
Send us a text Steven Goldstein, of Goldstein & Handwerker, explores a crucial yet often overlooked aspect of legal practice: sales skills. Steven shares his journey from law school to building a successful practice, emphasizing the necessity of thinking like a salesperson from day one. Tune in to discover how empathy, active listening, and building genuine connections with clients can transform a legal career. Whether you're a budding lawyer or a seasoned professional, this convers...
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1 month ago
48 minutes

They Don't Teach This in Law School
Are You an LBJ or JFK?
Send us a text The two Presidents were nothing alike as presenters, but both of them could command a room. What can you learn about being a powerful presenter? Listen in to find out! Want to scale your law firm? Click here Connect with Charley LinkedIn | Youtube | Law Firm Alchemy
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1 month ago
13 minutes

They Don't Teach This in Law School
How to Niche Down and LEVEL UP with Rory Safir
Send us a text Rory Safir of Safir Injury and Criminal Defense Law, shows how the right mindset and strategies can transform both your practice and your life. He shares the pivotal insights behind building a successful firm: why understanding clients on a deeper level is the ultimate growth tool, how narrowing your focus creates more opportunity, and why hiring before you feel ready can unlock explosive growth. Tune in and hear why you should embrace every stage, how mentorship accelerates su...
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2 months ago
39 minutes

They Don't Teach This in Law School
Is Your Law Firm Paying You Enough?
Send us a text The whole compensation setup for law firm owners seems to be a confusing set of numbers. What should you expect to get paid as the owner? And how does the pay break down? We're talking about that in today's newest episode! And don't forget to check out the Lunch Hour Legal Marketing Summit coming this September in Las Vegas! Want to scale your law firm? Click here Connect with Charley LinkedIn | Youtube | Law Firm Alchemy
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2 months ago
13 minutes

They Don't Teach This in Law School
Ramp Up Your Marketing with Simple, Powerful Storytelling
Send us a text Your law firm is filled with incredible stories you could use to connect with potential clients, but you're probably overlooking them. Discover how to easily find and share those stories with your audience in print, video, and more! And don't forget to check out the Lunch Hour Legal Marketing Summit coming this September in Las Vegas! Want to scale your law firm? Click here Connect with Charley LinkedIn | Youtube | Law Firm Alchemy
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2 months ago
15 minutes

They Don't Teach This in Law School
Your 90-Day Blueprint for Omnipresent Content with Bryan Austin
Send us a text Bryan Austin, of Law Firm Alchemy and Red Kraken creative, lays out a step-by-step blueprint for taking just a few pieces of short-form content and using it to unify your brand, reach new audiences, and become omnipresent in just 90 days. Bryan shares the essential insights behind building a far-reaching, high-velocity social media presence, by taking just two hours a month, so you can connect with your ideal clients everywhere they scroll, swipe, and click. Want to scale your ...
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2 months ago
16 minutes

They Don't Teach This in Law School
What Happens When You Miss Publishing a Podcast Episode?
Send us a text Let's go behind the scenes on last week's "missing" podcast episode. There's an important lesson on keeping your marketing cadence and how to recover when you miss hitting the mark. And don't forget to check out the Lunch Hour Legal Marketing Summit coming this September in Las Vegas! Want to scale your law firm? Click here Connect with Charley LinkedIn | Youtube | Law Firm Alchemy
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3 months ago
15 minutes

They Don't Teach This in Law School
Why Calling Yourself a CEO is Dangerous
Send us a text This is one of the most important shifts I want to make in how we talk about growing law firms. Can we strip away the ego that is costing you growth and get down to the real work? This episode goes deep, so listen in... Want to scale your law firm? Click here Connect with Charley LinkedIn | Youtube | Law Firm Alchemy
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3 months ago
15 minutes

They Don't Teach This in Law School
Make 1-Star Lemons into Lemonade with Bryan Austin
Send us a text Guest-host Bryan Austin reveals the secret to artfully flipping one-star reviews into strategic assets to scale your firm, and draw five-star clients to you. Bryan lays out actionable strategies to take those occasional bad reviews and use them to strengthen your brand, sharpen your systems, and build trust with your ideal clients. Want to scale your law firm? Click here Connect with Bryan, and Law Firm Alchemy LinkedIn | Youtube | Law Firm Alchemy
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3 months ago
11 minutes

They Don't Teach This in Law School
Zero to Marketing in 2.5 Months with Bryan Austin
Send us a text You don't need time, or energy to master marketing. You just need this simple mindset shift. Bryan Austin, co-author of They Don't Teach This in Law School, takes the wheel for Charley this week and lays out the critical pivot that took him from writer to marketer in a matter of months. Including: The three key secrets to effective copywriting.Connecting through relatability. Saying more with less.And more! They Don't Teach This in Law School is out now o...
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4 months ago
16 minutes

They Don't Teach This in Law School
"Tactics Are the Enemy of Scale"
Send us a text This one piece of advice could get you unstuck and back in growth mode. If you feel frustrated by trying so much but spinning your wheels, this is the episode for you... and considering it contains advice from Ryan Deiss, you're in for a treat! Want to scale your law firm? Click here Connect with Charley LinkedIn | Youtube | Law Firm Alchemy
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4 months ago
13 minutes

They Don't Teach This in Law School
Curating a Personal Brand that SELLS with Jay Berkowitz
Send us a text Your personal brand is your calling card; made to set you apart and sell your clients before they walk through the door. Jay Berkowitz, CEO and Founder of Ten Golden Rules, makes his long-awaited debut and reveals the secret of how to sell with your personal brand. Including: The four key strategies for communicating of your brand Building consistency across platformsEasy habits to increase visibilityHacks for enhancing your digital reachAnd more! C...
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4 months ago
32 minutes

They Don't Teach This in Law School
Aggressive Law Firm GROWTH with Chris Earley
Send us a text From the meditations of stoic philosophy to quiet reflections at 4 am, Chis Earley's path to success is paved with hunger and humility. Charley sits down with Chris for a tour de force that is one part hard knocks, one part leadership, and every part compassionate entrepreneurship. Through sharing his entrepreneurial journey, Chris challenges law firm owners (like you) to get hungry, get aggressive, and to put service at the center of your life. Chris is light...
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4 months ago
37 minutes

They Don't Teach This in Law School
Send us a text Gary Sarner, founder of ROI360+, has spent decades sharing his expertise on legal marketing and the universal strategies to foster growth in radio, print, or digital content. This week, Gary's here to lay out the strategies that don't just lead to sales; they lead to domination in your digital presence. Together, Charley and Gary explore why success in marketing isn't about trying to be everything to everyone, but about clearly defining who you want to serve and showing up cons...