If your business feels like it's draining you instead of filling you up, you're probably recreating the same patterns from therapy practice that burned you out in the first place. The endless availability, saying yes to everyone, undercharging out of guilt, and the resentment that builds when you're trying to be generous but running on empty. In this episode, I'm breaking down the 4 specific business boundaries that changed everything for my business: Energy, Systems & Containers, Money &...

"You just need more self-care." That's what I kept hearing when I was burnt out, seeing 30+ clients a week, barely breaking even. I tried bath bombs, meditation apps, yoga breaks. None of it worked. Because the problem wasn't my self-care routine. It was the business model. In this episode, I'm dismantling the 7 lies that keep therapists overworked, underpaid, and stuck in unsustainable practices. The toxic narratives about burnout, pricing, marketing, and what it takes to build a therapy pra...

For 12 months, I’ve been sober, and until a recent doctor’s appointment, I’d completely forgotten. No countdown. No recovery story. No before-and-after moment. Just life, without alcohol. When my doctor asked, “None? Not even socially?” and looked at me like I’d just confessed a crime, something clicked. His disbelief wasn’t about alcohol — it was about the quiet pressure we all feel to play along. To do the thing that makes everyone else comfortable, even when it doesn’t feel good to us. Tha...

In this episode, I'm tackling one of the biggest fears holding therapists back from building sustainable online practices: the terror of being "too salesy." If you've ever frozen at the end of a webinar, mumbled through your offer, or avoided pitching your program altogether because you're worried about pressuring people who've already been through so much — this episode is for you. Here's the truth: Your fear of being salesy isn't actually about sales. It's about identity, worth, and deeply ...

After losing her teenage son Ethan to T-Cell Acute Lymphoblastic Leukaemia, psychologist Kimberly Stevens faced the unthinkable — and chose to transform her grief into something that would help thousands of others. In this conversation, Kimberly shares the story behind Kids Connecting Parents, an app she created to help bereaved parents find local, peer-based connection and support when professional services fall short. ⚠️ Content Warning: This episode contains discussion of child loss, grief...

For 230 episodes, I've referenced my "kitchen floor moment" without telling you the full story. After interviewing psychologist Kimberly Stevens about transforming her grief into purpose, I realized: if I'm asking therapists to be brave enough to step outside broken systems, I need to be brave enough to tell you why it matters so much to me. This is the story of my suicide attempt, the months after, and the moment on my kitchen floor—with my young son's hand on my shoulder—that changed everyt...

In this episode, I'm sitting down with Professor Nick Titov—a giant in digital mental health and founder of MindSpot, Australia's leading digital psychology service that has reached over 250,000 Australians. If you've ever wondered whether therapy has to look the way it's always looked, this conversation will shake up everything you thought you knew. Nick isn't just innovating patient care—he's challenging the profession to wake up and adapt. We're living through a seismic shift. Consumer beh...

In this episode, I’m sitting down with the bold, brilliant, and whip-smart Laura Lee - a psychologist, sexologist, coach, and the founder of Blue Space Psychology - to dive into what it actually takes to talk about sex online as a regulated health professional. Laura’s work lives at the intersection of mental health, sex, and relationships. And let’s just say, that combo can light up the AHPRA risk radar faster than you can say “shadowban.” So how do you balance professional responsibility wi...

In this episode, I’m sitting down with Alice Ayliffe and Elise Cassidy — two incredible therapists and Incubator graduates — to explore what it really looks like to move beyond the 1:1 model and create programs that change lives. If you’ve ever wondered, Where do I even start? Will anyone want what I create? What if I get it wrong? — this conversation is for you. Alice is an occupational therapist based in Hobart who has carved out a powerful niche supporting adults with ADHD and training oth...

In this episode, I'm sitting down with Dr. Sam Casey, founder of the Play Prescription Method, to explore one of the most common challenges therapists face: having an encyclopedia of knowledge but feeling completely stuck when it comes to packaging it into something teachable. If you've ever felt paralysed by your own expertise, this conversation is for you. Sam had a PhD, extensive research, clinical expertise as a registered play therapist, and a brilliant framework she'd developed. But whe...

In this episode, I’m breaking down one of the most frustrating realities therapists face when trying to build online programs: traditional business advice simply doesn’t work for us. You’ve probably felt it — you join a business webinar or invest in a coaching program, and halfway through you realise: this doesn’t fit. The strategies feel pushy, unsafe, or completely out of alignment with your clinical values. And if you’ve ever thought, “Maybe I’m just not cut out for business,” you’re not a...

In this episode, I’m talking about one of the most painful myths therapists buy into: the belief that your only options are to keep grinding in 1:1 sessions until you collapse, or burn your practice down and walk away completely. Maybe you’ve felt it too — cancelling family dinners because of client demand, fantasising about a “normal” 9–5 job, or even Googling “alternative careers for therapists” late at night. It’s an awful false binary, and it’s keeping too many talented therapists stuck, ...

In this episode, I'm talking about the invisible wall that stops most therapists from turning their brilliant program ideas into actual programs. You know the one - you've got this amazing concept that could genuinely help people, but every time you sit down to build it, you just... stare at the screen. Most therapists think this gap exists because they don't know enough or aren't qualified enough. The reality? You're stuck because your therapeutic training - the thing that makes you incredib...

In this episode, I'm dismantling the biggest myth therapists believe about creating online programs — that building one will just add more hustle and burnout to your already overwhelming life. We're no longer in the early days when therapists could assume that more hours worked equals more value delivered. Today's most successful therapist-entrepreneurs are rejecting hustle culture entirely and building programs that actually give them energy instead of draining it. What's winning? Programs d...

If you’ve been feeling burned out by back-to-back sessions, wondering if the only way to help people is to keep adding more clients to your calendar — you’re not alone. This episode pulls back the curtain on what life can look like when you step beyond the traditional therapy chair. I’m sharing a real, unfiltered week in my life as a therapist-turned-entrepreneur — the fun, messy, everyday realities of running a thriving online business while still making a meaningful impact. You’ll hear what...

If you've been feeling incredibly skilled at individual therapy but somehow underprepared for what mental health delivery actually looks like in 2025 - you're not alone. This episode addresses the growing disconnect between traditional therapy training and the evolving mental health landscape worldwide. I'm breaking down why qualified therapists globally can't meet the exploding demand for mental health support, and how unqualified voices are filling the spaces qualified therapists should occ...

If you've been sitting on a program idea but paralyzed by the question "Am I allowed to do this?" - you're not alone. This episode tackles the fear that keeps brilliant therapists stuck on the sidelines of the online space. I'm breaking down the critical difference between scope-safe and sketchy program positioning, using real examples of ideas that started with good intentions but crossed dangerous lines. You'll discover why following generic business advice can land therapists in hot water,...

If you've been feeling like our profession is under siege, you're not imagining it. This episode dives deep into the systemic challenges facing Australian therapists and why staying silent is no longer an option. I'm sitting down with Sahra O'Doherty, President of the Australian Association of Psychologists (AAPI), for a conversation that will change how you think about your role as a therapist. Sahra reveals everything from the two-tier Medicare system to the Training Pathways Review that co...

If you have 17 half-baked course ideas sitting in a Google doc but can't choose which one to build, you're not just procrastinating—you're missing out on income and impact while your expertise sits unused. You've got brilliant insights and could help so many people. But when you can't decide between stress management for healthcare workers, communication skills for couples, or that trauma-informed approach you've been mulling over for months, analysis paralysis keeps you stuck on the sideline...

The hard truth: If you're trying to help everyone with your online program, you're actually helping no one—and it's killing your business before it even starts. You've got years of training and could help SO many people. But when you try to market to "everyone," your message becomes so vanilla that nobody feels seen. Those perfect clients? They're hiring someone who spoke directly to their specific pain. In this game-changing episode, you'll discover: Why "I help people with anxiety" guarant...