The Zuperhuman Podcast #14 Guest: Vivien Wong ( Co-Founder Functional Mushroom Brand SHROOMMATE & Branding Specialist) Host: Nobin John (National Board Certified Functional Medicine Health Coach, Wellness Entrepreneur & Investor) Timestamps: 0:00 Opening 1:12 Introducing Vivien 3:08 Vivien's story: From Fashion to Wellness 11:15 Why pivot from fashion to wellness? 15:05 Why use Functional Mushrooms for performance? 23:36 Mushrooms as functional supplements 29:27 Understanding functional mushrooms and their types 39:52 Reishi Mushroom benefits 46:00 Supplements: Industry Lies & Traps 52:45 Supplement Shopping Tips 1:00:18 Brand Partnership pitfalls 1:03:30 Building a Thriving Business Ecosystem In this insightful episode of The Zuperhuman Podcast, host Nobin John sits down with Vivien Wong, a trailblazer in the wellness and fitness industry. They explore the pivotal role of trust in consumer decision-making, emphasizing that people are more likely to purchase based on the trust they have in a brand rather than just the quality of the product. Vivien highlights the importance of humility and continuous learning, reminding listeners that being the smartest person in the room can be a trap. Instead, she encourages seeking wisdom from others, especially those who have navigated similar paths. The conversation delves into the significance of certifications, such as the USDA Organic Certification, as tools to build trust with consumers. Vivien shares how understanding the meanings behind product labels can empower customers to make informed choices. Listeners will gain a broader perspective on wellness, recognizing that it encompasses not just physical health but also mental well-being and community connection. Join Nobin and Vivien for a thought-provoking discussion that inspires you to embrace your unique wellness journey while fostering trust and collaboration in your endeavors. Don’t miss this opportunity to rethink your approach to health and business! 👉Listen on: Spotify: https://open.spotify.com/show/4JkuoEQ3taPJC39Bcdd3Bp Apple Podcast: https://podcasts.apple.com/us/podcast/the-zuperhuman-podcast/id1729219627 KKBox: https://podcast.kkbox.com/tw/channel/KtT2o76NqwOGI4OtZb 👉Follow Zupe: Instagram: https://www.instagram.com/zupe.life Official website: https://www.zupe.life/ 👉Follow Nobin: Instagram: https://www.instagram.com/jnobin/ 👉Follow Vivien: Instagram: https://www.instagram.com/vforviviennn/ #TransformationJourney #Wellness #BrandLoyalty #ConsumerBehavior #Certification #Community #MentalHealth #USDAOrganic #Empowerment #ProductLabels #PersonalGrowth #FitnessIndustry #Collaboration #InformedChoices #HealthTransformation #Resilience #SelfMotivation #FunctionalMushrooms #HongKong #HongKongWellness #SportsPerformance #FunctionalMedicine #BrainHealth #Breathwork #ChagaMushroom #ReishiMushroom #LionsMane -- Hosting provided by SoundOn