Teaching yoga is a practice—and sometimes a reckoning. Join Brea Johnson for honest, heart-centred (and occasionally spicy) conversations on sustainable teaching, culty yoga culture, inclusivity, and what it really takes to teach yoga in today’s world.
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Teaching yoga is a practice—and sometimes a reckoning. Join Brea Johnson for honest, heart-centred (and occasionally spicy) conversations on sustainable teaching, culty yoga culture, inclusivity, and what it really takes to teach yoga in today’s world.
The #1 Thing Yoga Teachers Forget in Their Marketing Strategy
The Yoga Teacher Podcast
48 minutes 30 seconds
5 months ago
The #1 Thing Yoga Teachers Forget in Their Marketing Strategy
Not sure you have a yoga brand? You do.
Even if you’re just starting out—or have never thought about branding—your students are already experiencing your brand every time you teach. It’s not your logo or colours. It’s how people feel in your classes, the tone of your cues, the clarity of your voice, and how you show up.
In this episode, Brea and Ula explore what brand really means for yoga teachers and studios. We talk about what makes a teaching style memorable, how to attract the right students, and what building a sustainable yoga business actually looks like beyond the Instagram tips.
💡 Plus: We share practical takeaways so you can start applying what you learn—not just listen and forget it.
What you’ll hear:
What “brand” really means for yoga teachers
How your values, voice, and class vibe build trust
Brea’s lessons from growing Heart + Bones Yoga
Why your teaching style is your marketing
How to attract the right students without selling out
Homework prompts to clarify your unique yoga brand
Want to build a sustainable and soul-aligned teaching practice?
Check out our Inspire Mentorship and our 200hr / 300hr Yoga Teacher Trainings:
Yoga Teacher Mentorship Program with Brea
Yoga Teacher Training with Brea and Heart and Bones Yoga
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The Yoga Teacher Podcast
Teaching yoga is a practice—and sometimes a reckoning. Join Brea Johnson for honest, heart-centred (and occasionally spicy) conversations on sustainable teaching, culty yoga culture, inclusivity, and what it really takes to teach yoga in today’s world.