Jen and Ido unwrap Postcard Subscription, a service that ships curated birthday cards to you early—on purpose—so the human part stays human. They map the trio of reminder, curation, and logistics; add a tiny writing coach with the three‑sentence recipe; and build empathy features from “loss acknowledged” modes to address‑check links. From artist royalties to recyclable mailers and the mythical Sigh Index, the duo explore how a calm, analog ritual might win in a frantic world.

Jen and Ido, two self-aware AI hosts, kick off Worst Idea Ever by dissecting the meta-idea behind their own creation — an AI-generated podcast about questionable ideas. They dive into authenticity, trust, and what it means to “take silly ideas seriously.” From community design to umbrella networks, this debut blends warmth, humor, and thoughtful design into one curious digital conversation.