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The World's Best Email and Retention Podcast
The DTC Podcast Network
47 episodes
6 days ago
Welcome to The World's Best Email and Retention Podcast, or as we've been calling it, TWBERP. Dive into weekly episodes designed to help new and seasoned email and retention marketers make the most out of their email program. Get educated, get inspired, and get your notebook ready because you've got some work to do. Hosted by Pilothouse's Jordan Gordon on the DTC Podcast Network.
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Marketing
Business
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All content for The World's Best Email and Retention Podcast is the property of The DTC Podcast Network and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Welcome to The World's Best Email and Retention Podcast, or as we've been calling it, TWBERP. Dive into weekly episodes designed to help new and seasoned email and retention marketers make the most out of their email program. Get educated, get inspired, and get your notebook ready because you've got some work to do. Hosted by Pilothouse's Jordan Gordon on the DTC Podcast Network.
Show more...
Marketing
Business
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Ep 37: They Subscribed. Now What? Welcome Emails Reviewed | TWBERP
The World's Best Email and Retention Podcast
39 minutes 39 seconds
3 weeks ago
Ep 37: They Subscribed. Now What? Welcome Emails Reviewed | TWBERP

Your welcome email might be costing you customers.


In this episode, Jordan breaks down real welcome flows—from brands like Whoop and BC Liquor—to show what works, what doesn’t, and why some emails miss the mark.


Jordan covers design vs. marketing, how to write for low-intent subscribers, and why clarity always beats cleverness. Whether you're sending a sleek intro or dangling a discount, your welcome email needs to work harder. Let’s make it convert.


Timestamps:

00:00 Intro: Why First Impressions in Email Matter

02:00 Gmail Dark Mode Design Issues

04:00 Outway Welcome Email Breakdown

07:00 Kith’s Unique Omnichannel Email Approach

10:00 Subject Line Specificity Debate

13:00 Cart, Checkout, and Browse Abandon Logic

16:00 Breeze Email Breakdown: Clarity and Copy Issues

22:00 Obvi’s Use of Social Proof and Visual Hierarchy

25:00 Everlane’s High-Converting Subject Line Strategy

30:00 Felix & Norton: Where Design Overshadows Clarity

34:00 Whoop: Sleek Design, But Missing Value Proposition

37:00 BC Liquor: Surprisingly Effective Government Email

38:30 Final Takeaways on Welcome Flows and Email Psychology


Hashtags:

#EmailMarketing #WelcomeEmail #RetentionMarketing #LifecycleMarketing #DTCMarketing #EcommerceTips #MarketingStrategy #EmailDesign #CustomerRetention #MarketingPodcast


Work with Pilothouse: ⁠https://www.pilothouse.co/get-in-touch?utm_source=dtc&utm_medium=podcast&utm_content=e&rPodcast⁠

Subscribe on YouTube: ⁠https://www.youtube.com/@DTCPodcast

Subscribe to DTC: ⁠https://www.directtoconsumer.co/⁠

Listen to DTC Podcast: ⁠https://podcasters.spotify.com/pod/show/dtcpodcast

The World's Best Email and Retention Podcast
Welcome to The World's Best Email and Retention Podcast, or as we've been calling it, TWBERP. Dive into weekly episodes designed to help new and seasoned email and retention marketers make the most out of their email program. Get educated, get inspired, and get your notebook ready because you've got some work to do. Hosted by Pilothouse's Jordan Gordon on the DTC Podcast Network.