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The Workbench
The Workbench
60 episodes
2 days ago
The Workbench is a resource-rich weekly newsletter for current & aspiring home service business owners.
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Entrepreneurship
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All content for The Workbench is the property of The Workbench and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
The Workbench is a resource-rich weekly newsletter for current & aspiring home service business owners.
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Entrepreneurship
Business
Episodes (20/60)
The Workbench
Lessons Learned Growing a Restoration Franchise Fast

Franchise playbooks, rapid B2B sales, and the real-life struggles of breaking into restoration. Discover key insights and honest lessons for scaling in this episode of The Workbench podcast.

The Workbench is brought to you by LeadTruffle. LeadTruffle helps local businesses turn website visitors and missed calls into paying customers with 24/7 AI-powered text messaging. 


  • ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Start your 14-day free trial of LeadTruffle⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

    • Use code “WORKBENCH-15” for 15% off your first 12 months.

  • ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to The Workbench newsletter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

  • ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to The Workbench on YouTube⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

  • ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow Bryan Shankman on Twitter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

  • ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow The Workbench on Twitter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠



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1 week ago
9 minutes 48 seconds

The Workbench
Scaling to 400 Fitness Franchises Fast

Discover how a unique gym concept scaled from one location to 120 open doors, and the surprising playbooks behind $450 a month memberships.


On The Workbench podcast, we dig into hiring, marketing, and the secrets of dominating a crowded market.


Tune in for brutally honest franchising lessons and tactical strategies built for local business owners.


The Workbench is brought to you by LeadTruffle. LeadTruffle helps local businesses turn website visitors and missed calls into paying customers with 24/7 AI-powered text messaging. 


  • ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Start your 14-day free trial of LeadTruffle⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

    • Use code “WORKBENCH-15” for 15% off your first 12 months.

  • ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to The Workbench newsletter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

  • ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to The Workbench on YouTube⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

  • ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow Bryan Shankman on Twitter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

  • ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow The Workbench on Twitter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

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2 weeks ago
20 minutes 55 seconds

The Workbench
How 9 Brands Hit $275M in 5 Years

What does it take to build a $275M franchise platform from scratch?


In this episode of The Workbench podcast, we uncover the surprising tactics powering 450 home service owners, the tech platform underpinning it all, and the mindset shifts every operator needs.


Real strategies, real numbers-don’t miss it.


This episode of The Workbench podcast reveals the tactics, pitfalls, and untapped channels that can help you outrank competitors—and the hard numbers you need to know before you make your next move.


The Workbench is brought to you by LeadTruffle. LeadTruffle helps local businesses turn website visitors and missed calls into paying customers with 24/7 AI-powered text messaging. 


  • ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Start your 14-day free trial of LeadTruffle⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

    • Use code “WORKBENCH-15” for 15% off your first 12 months.

  • ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to The Workbench newsletter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

  • ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to The Workbench on YouTube⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

  • ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow Bryan Shankman on Twitter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

  • ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow The Workbench on Twitter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠


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3 weeks ago
28 minutes 29 seconds

The Workbench
How a Simple SEO Trick Added 100 Leads

Unlock the real roadmap to Google Maps success - no expensive tools required.

Discover the playbook for reviews, ranking in AI results, and what NOT to do if you want more leads.


This episode dives deep on local SEO, only on The Workbench podcast.


This episode of The Workbench podcast reveals the tactics, pitfalls, and untapped channels that can help you outrank competitors—and the hard numbers you need to know before you make your next move.


The Workbench is brought to you by LeadTruffle. LeadTruffle helps local businesses turn website visitors and missed calls into paying customers with 24/7 AI-powered text messaging. 


  • ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Start your 14-day free trial of LeadTruffle⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

    • Use code “WORKBENCH-15” for 15% off your first 12 months.

  • ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to The Workbench newsletter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

  • ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to The Workbench on YouTube⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

  • ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow Bryan Shankman on Twitter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

  • ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow The Workbench on Twitter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠


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1 month ago
17 minutes 39 seconds

The Workbench
AI Answering Cut 75 Percent Of Wasted Calls Instantly

Most local businesses miss their best leads—not because of bad marketing, but weak follow-up.


In this episode of The Workbench podcast, hear the newest and most overlooked SEO wins, proven by real numbers, and the AI tools actually helping home service owners close more deals.


This episode of The Workbench podcast reveals the tactics, pitfalls, and untapped channels that can help you outrank competitors—and the hard numbers you need to know before you make your next move.


The Workbench is brought to you by LeadTruffle. LeadTruffle helps local businesses turn website visitors and missed calls into paying customers with 24/7 AI-powered text messaging. 


  • ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Start your 14-day free trial of LeadTruffle⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

    • Use code “WORKBENCH-15” for 15% off your first 12 months.

  • ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to The Workbench newsletter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

  • ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to The Workbench on YouTube⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

  • ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow Bryan Shankman on Twitter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

  • ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow The Workbench on Twitter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠


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1 month ago
21 minutes 44 seconds

The Workbench
Unlocking 10x Efficiency With Franchise AI

If you want to dominate your market, you need the right tech playbook.


Discover how franchises scale, avoid costly mistakes, and safeguard customer data in this week's jam-packed Workbench episode.


Tune in for smart, practical strategies from the frontlines.


This episode of The Workbench podcast reveals the tactics, pitfalls, and untapped channels that can help you outrank competitors—and the hard numbers you need to know before you make your next move.


The Workbench is brought to you by LeadTruffle. LeadTruffle helps local businesses turn website visitors and missed calls into paying customers with 24/7 AI-powered text messaging. 


  • ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Start your 14-day free trial of LeadTruffle⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

    • Use code “WORKBENCH-15” for 15% off your first 12 months.

  • ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to The Workbench newsletter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

  • ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to The Workbench on YouTube⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

  • ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow Bryan Shankman on Twitter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

  • ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow The Workbench on Twitter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

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1 month ago
24 minutes 53 seconds

The Workbench
Why Most Franchisees Fail and How to Win

Uncover the blueprint for franchising success, from scaling to 100+ locations to the smart ways pros pick home service and pet care franchises.


Discover why most get it wrong—and how to avoid their mistakes. Jam-packed with actionable takeaways from The Workbench podcast.

This episode of The Workbench podcast reveals the tactics, pitfalls, and untapped channels that can help you outrank competitors—and the hard numbers you need to know before you make your next move.


The Workbench is brought to you by LeadTruffle. LeadTruffle helps local businesses turn website visitors and missed calls into paying customers with 24/7 AI-powered text messaging. 


  • ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Start your 14-day free trial of LeadTruffle⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

    • Use code “WORKBENCH-15” for 15% off your first 12 months.

  • ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to The Workbench newsletter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

  • ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to The Workbench on YouTube⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

  • ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow Bryan Shankman on Twitter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

  • ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow The Workbench on Twitter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠



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1 month ago
20 minutes 2 seconds

The Workbench
Unlocking 900+ Locations for Senior Care Franchising

Uncover what drives explosive growth for senior care franchises, the challenges of picking the right markets, and when to embrace or ignore AI.


JJ shares hard-won lessons and real-world numbers in this actionable episode of The Workbench podcast.


This episode of The Workbench podcast reveals the tactics, pitfalls, and untapped channels that can help you outrank competitors—and the hard numbers you need to know before you make your next move.


The Workbench is brought to you by LeadTruffle. LeadTruffle helps local businesses turn website visitors and missed calls into paying customers with 24/7 AI-powered text messaging. 


  • ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Start your 14-day free trial of LeadTruffle⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

    • Use code “WORKBENCH-15” for 15% off your first 12 months.

  • ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to The Workbench newsletter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

  • ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to The Workbench on YouTube⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

  • ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow Bryan Shankman on Twitter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

  • ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow The Workbench on Twitter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠


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1 month ago
22 minutes 38 seconds

The Workbench
The Organic Social Playbook for Home Services

Unlock how social engagement, outbound DMs, and surprising uses of AI are landing real jobs for local home service businesses.


Inside The Workbench podcast, discover growth tactics, automation secrets, and the daily actions that actually move the needle.



This episode of The Workbench podcast reveals the tactics, pitfalls, and untapped channels that can help you outrank competitors—and the hard numbers you need to know before you make your next move.


The Workbench is brought to you by LeadTruffle. LeadTruffle helps local businesses turn website visitors and missed calls into paying customers with 24/7 AI-powered text messaging. 


  • ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Start your 14-day free trial of LeadTruffle⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

    • Use code “WORKBENCH-15” for 15% off your first 12 months.

  • ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to The Workbench newsletter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

  • ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to The Workbench on YouTube⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

  • ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow Bryan Shankman on Twitter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

  • ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow The Workbench on Twitter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠



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1 month ago
18 minutes 16 seconds

The Workbench
The Secrets Behind 1,000+ Sprinkler Jobs a Year

Discover how Tough Guys grew their team, mastered employee retention, and tackled big-ticket landscaping jobs—plus hard-won lessons on hiring.


Actionable takeaways abound in this episode of The Workbench podcast, tailor-made for home service business owners.



This episode of The Workbench podcast reveals the tactics, pitfalls, and untapped channels that can help you outrank competitors—and the hard numbers you need to know before you make your next move.


The Workbench is brought to you by LeadTruffle. LeadTruffle helps local businesses turn website visitors and missed calls into paying customers with 24/7 AI-powered text messaging. 


  • ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Start your 14-day free trial of LeadTruffle⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

    • Use code “WORKBENCH-15” for 15% off your first 12 months.

  • ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to The Workbench newsletter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

  • ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to The Workbench on YouTube⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

  • ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow Bryan Shankman on Twitter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

  • ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow The Workbench on Twitter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠


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1 month ago
17 minutes 23 seconds

The Workbench
Secrets Behind $1M Franchise Success Playbooks

Unlock the top legal and practical secrets behind buying or launching a seven-figure franchise.


Discover hidden red flags, non-negotiable success traits, and how to spot a future-proof brand.


Subscribe for weekly deep dives on The Workbench podcast.


This episode of The Workbench podcast reveals the tactics, pitfalls, and untapped channels that can help you outrank competitors—and the hard numbers you need to know before you make your next move.


The Workbench is brought to you by LeadTruffle. LeadTruffle helps local businesses turn website visitors and missed calls into paying customers with 24/7 AI-powered text messaging. 


  • ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Start your 14-day free trial of LeadTruffle⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

    • Use code “WORKBENCH-15” for 15% off your first 12 months.

  • ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to The Workbench newsletter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

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1 month ago
30 minutes 18 seconds

The Workbench
Inside the $10M Outdoor Lighting Franchise Playbook

Get a behind-the-scenes look at scaling multiple home service brands, from outdoor lighting to pool cleaning, with lessons on franchisee recruitment, business models, and franchise growth.


Raw strategies and honest tactical advice—don't miss this episode of The Workbench podcast.


This episode of The Workbench podcast reveals the tactics, pitfalls, and untapped channels that can help you outrank competitors—and the hard numbers you need to know before you make your next move.

The Workbench is brought to you by LeadTruffle. LeadTruffle helps local businesses turn website visitors and missed calls into paying customers with 24/7 AI-powered text messaging. 


  • ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Start your 14-day free trial of LeadTruffle⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

    • Use code “WORKBENCH-15” for 15% off your first 12 months.

  • ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to The Workbench newsletter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

  • ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to The Workbench on YouTube⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

  • ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow Bryan Shankman on Twitter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

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2 months ago
20 minutes 49 seconds

The Workbench
She Unlocked a $50M Franchise Playbook

Discover battle-tested marketing tactics driving real growth in home services. Learn how a $50M+ franchise group blends local authenticity with powerhouse digital and old-school strategies.


Tune in for practical, straight-from-the-trenches advice on The Workbench podcast.


This episode of The Workbench podcast reveals the tactics, pitfalls, and untapped channels that can help you outrank competitors—and the hard numbers you need to know before you make your next move.

The Workbench is brought to you by LeadTruffle. LeadTruffle helps local businesses turn website visitors and missed calls into paying customers with 24/7 AI-powered text messaging. 


  • ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Start your 14-day free trial of LeadTruffle⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

    • Use code “WORKBENCH-15” for 15% off your first 12 months.

  • ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to The Workbench newsletter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

  • ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to The Workbench on YouTube⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

  • ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow Bryan Shankman on Twitter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

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2 months ago
28 minutes 27 seconds

The Workbench
Secrets Franchise Giants Use for Massive Growth

Inside this episode: unheard tactics behind 800 territory launches, why most new franchisees fail, and what franchise insiders look for in the hottest home services.


Tune into The Workbench podcast for growth-focused strategy, recruitment tips, and game-changing industry truths.


This episode of The Workbench podcast reveals the tactics, pitfalls, and untapped channels that can help you outrank competitors—and the hard numbers you need to know before you make your next move.

The Workbench is brought to you by LeadTruffle. LeadTruffle helps local businesses turn website visitors and missed calls into paying customers with 24/7 AI-powered text messaging. 


  • ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Start your 14-day free trial of LeadTruffle⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

    • Use code “WORKBENCH-15” for 15% off your first 12 months.

  • ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to The Workbench newsletter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

  • ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to The Workbench on YouTube⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

  • ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow Bryan Shankman on Twitter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

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2 months ago
37 minutes 49 seconds

The Workbench
How a $30M Exit Sparked 6 New Businesses

Learn how one operator flipped a crypto company to $10M in 3 months, scaled to $30M across wildly different businesses, and reveals the brutally honest partnership rules every home service entrepreneur should know.


The Workbench podcast dives into real, actionable strategies you can use today.


This episode of The Workbench podcast reveals the tactics, pitfalls, and untapped channels that can help you outrank competitors—and the hard numbers you need to know before you make your next move.

The Workbench is brought to you by LeadTruffle. LeadTruffle helps local businesses turn website visitors and missed calls into paying customers with 24/7 AI-powered text messaging. 


  • ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Start your 14-day free trial of LeadTruffle⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

    • Use code “WORKBENCH-15” for 15% off your first 12 months.

  • ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to The Workbench newsletter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

  • ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to The Workbench on YouTube⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

  • ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow Bryan Shankman on Twitter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

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2 months ago
34 minutes 1 second

The Workbench
How Local SEO Landed 14 Clients in 30 Days

Ever wondered how to instantly get more customers from Google without breaking the bank?


This week on The Workbench, discover the most effective local SEO tactics, the truth behind Google LSAs, and AI shortcuts you can use today.


Don’t miss these insider strategies to scale your home service business fast.


This episode of The Workbench podcast reveals the tactics, pitfalls, and untapped channels that can help you outrank competitors—and the hard numbers you need to know before you make your next move.

The Workbench is brought to you by LeadTruffle. LeadTruffle helps local businesses turn website visitors and missed calls into paying customers with 24/7 AI-powered text messaging. 


  • ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Start your 14-day free trial of LeadTruffle⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

    • Use code “WORKBENCH-15” for 15% off your first 12 months.

  • ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to The Workbench newsletter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

  • ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to The Workbench on YouTube⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

  • ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow Bryan Shankman on Twitter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

  • ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow The Workbench on Twitter⁠⁠⁠⁠⁠⁠⁠⁠⁠



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2 months ago
19 minutes 26 seconds

The Workbench
Top 7 Mistakes Killing Local SEO Rankings

Unlock the proven strategies behind generating real leads for local service businesses—from mastering Google Business Profiles to crafting ads that convert.


This episode of The Workbench delivers step-by-step marketing tactics that actually grow home service brands.

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2 months ago
22 minutes 46 seconds

The Workbench
Why Most Entrepreneurs Fail at Deep Work

Ready to grow your business and yourself?


This episode of The Workbench podcast dives deep—unpacking the real mental roadblocks, the power of accountability, and why you might want to start your own business instead of buying one.


Candid lessons, hard-won advice, and surprising stories for home service entrepreneurs.


This episode of The Workbench podcast reveals the tactics, pitfalls, and untapped channels that can help you outrank competitors—and the hard numbers you need to know before you make your next move.

The Workbench is brought to you by LeadTruffle. LeadTruffle helps local businesses turn website visitors and missed calls into paying customers with 24/7 AI-powered text messaging. 


  • ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Start your 14-day free trial of LeadTruffle⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

    • Use code “WORKBENCH-15” for 15% off your first 12 months.

  • ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to The Workbench newsletter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

  • ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to The Workbench on YouTube⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

  • ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow Bryan Shankman on Twitter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

  • ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow The Workbench on Twitter⁠⁠⁠⁠⁠⁠⁠⁠



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2 months ago
29 minutes 55 seconds

The Workbench
Video Marketing Secrets That 2x Customer Calls

Unlock the blueprint for doubling Google reviews, leveraging AI for faster marketing, and driving real ROI with video.

Hear the playbooks and emotional wins from The Workbench podcast that every home services entrepreneur needs right now.

This episode of The Workbench podcast reveals the tactics, pitfalls, and untapped channels that can help you outrank competitors—and the hard numbers you need to know before you make your next move.

The Workbench is brought to you by LeadTruffle. LeadTruffle helps local businesses turn website visitors and missed calls into paying customers with 24/7 AI-powered text messaging. 


  • ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Start your 14-day free trial of LeadTruffle⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

    • Use code “WORKBENCH-15” for 15% off your first 12 months.

  • ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to The Workbench newsletter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

  • ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to The Workbench on YouTube⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

  • ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow Bryan Shankman on Twitter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

  • ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow The Workbench on Twitter⁠⁠⁠⁠⁠⁠⁠


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2 months ago
19 minutes 47 seconds

The Workbench
How Cold Email Landed $60k Home Service Deals

What does it really take to get big commercial leads with cold email? In this episode of The Workbench podcast, you’ll uncover the specific tech stack, targeting angles, and direct tactics turning outreach into revenue for home services. Don’t miss Ian’s unfiltered insights and actionable playbook for landing B2B deals fast.

This episode of The Workbench podcast reveals the tactics, pitfalls, and untapped channels that can help you outrank competitors—and the hard numbers you need to know before you make your next move.

The Workbench is brought to you by LeadTruffle. LeadTruffle helps local businesses turn website visitors and missed calls into paying customers with 24/7 AI-powered text messaging. 


  • ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Start your 14-day free trial of LeadTruffle⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

    • Use code “WORKBENCH-15” for 15% off your first 12 months.

  • ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to The Workbench newsletter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

  • ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to The Workbench on YouTube⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

  • ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow Bryan Shankman on Twitter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

  • ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow The Workbench on Twitter⁠⁠⁠⁠⁠⁠

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3 months ago
20 minutes 50 seconds

The Workbench
The Workbench is a resource-rich weekly newsletter for current & aspiring home service business owners.