Do you ever wonder how to keep the momentum going when juggling a day job and a side project? This week, Nathan and Travis share their experiences with this very thing.While working on a contract with the University of Oxford, Nathan has also been developing his side project, Dadversity. He brings invaluable insights about the importance of consistency, especially when it comes to maintaining a digital presence on social media. So, grab a notepad because, in this episode, you’ll learn that sh...
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Do you ever wonder how to keep the momentum going when juggling a day job and a side project? This week, Nathan and Travis share their experiences with this very thing.While working on a contract with the University of Oxford, Nathan has also been developing his side project, Dadversity. He brings invaluable insights about the importance of consistency, especially when it comes to maintaining a digital presence on social media. So, grab a notepad because, in this episode, you’ll learn that sh...
Do you ever wonder how to keep the momentum going when juggling a day job and a side project? This week, Nathan and Travis share their experiences with this very thing.While working on a contract with the University of Oxford, Nathan has also been developing his side project, Dadversity. He brings invaluable insights about the importance of consistency, especially when it comes to maintaining a digital presence on social media. So, grab a notepad because, in this episode, you’ll learn that sh...
Kenny Soto joins host, Travis Scott, on the Winding Road Careers podcast.Kenny is a seasoned marketing leader and growth-focused professional with over eight years of experience in developing and implementing effective digital marketing campaigns. He has worked with clients such as JP Morgan Chase Bank, Buzzfeed, and Ray Dalio. He is also the host of the People of Digital Marketing podcast. In this episode, Kenny shares his career journey, from aspiring to be a doctor to becoming a music theo...
Lindsay has had a fascinating career. She started out working for startups during the frenzied dot com era, got burned out right before the "dot bomb" happened and went back to school to earn a teaching certificate.She was a teacher at Oakland Unified for four years before burning out (the typical timeframe for teacher burnout) and was asked to come work in marketing for an entrepreneur she had worked for in the past.This led to her getting a lot of agency experience and, ultimately, starting...
Gaby Israel Grinberg is the Co-Founder and Chief Experience Officer at Proofpoint Marketing. She is also the co-host of the podcast, The Master Marketer Show.Gaby and I talked about: What she learned early in her career that has stuck with herPerseverance through personal and professional tragedy and adversityThe importance of employer transparencyFollow Winding Road Careers: Website: https://www.windingroadcareers.com/ Instagram: https://www.instagram.com/windingroadcareers/ Linkedin...
Sometimes we think of a career change as being a 180 from what we were previously doing. However, a common pivot is to make an adjacent change.An adjacent career change is moving into something that already 'touches' what you're already doing. It's not something completely different. Dan Cafiero called it "evolving with the market."He started out in digital advertising and event planning and eventually moved into a more strategic and technical role involved with ABM (account-based marketing) ...
April Rinne is a futurist and the author of Flux: 8 Superpowers for Thriving in Constant Change.If there's anything that's been a constant over the past few years for just about everyone, it's change- and big change. There's good change - the kind we opt into. That change is relatively easy.Then there's bad change - the kind that blindsides us and drives us down the spiral of worst-case scenarios and doomsday.April and I discuss several ways for dealing with change that she covers in her...
In Part 1 of my interview with Joel, he talked about how he's built a huge following on social that now gets him paid to produce content.In Part 2, we shifted gears to talk about his experience as a recruiter and what you can do to get noticed and land interviews after you've made a career change.Follow Winding Road Careers: Website: https://www.windingroadcareers.com/ Instagram: https://www.instagram.com/windingroadcareers/ Linkedin: https://www.linkedin.com/company/winding-road-careers/ ...
In Part 1 of my interview with Joel Lalgee, he breaks down how he has grown his LinkedIn following to over 190K followers in just a few years. Not only has he built a huge following on LinkedIn, but he's done the same on TikTok and Twitter. Now he gets paid to produce content. If that's something you aspire to, you're gonna want to give this a listen.Follow Winding Road Careers: Website: https://www.windingroadcareers.com/ Instagram: https://www.instagram.com/windingroadcaree...
All anyone can talk about right now is AI and ChatGPT which leads me to the question: Is it even worth it to try to become a better writer?The short answer is: yes.If you agree and want to become better at copywriting or want to pivot into copywriting, this episode is for you.Brannan Sirratt is a non-fiction book coach and editor. She was the editor of my book, Think Differently, and will be the editor of the next book I plan to start writing soon.Follow Winding Road Careers: Website: ...
Have you ever left a conference feeling like you could have done a better job at meeting people? Yeah, me too. That's why I wanted to talk with Robbie about his book Croissants vs Bagels where he talks about this very thing.A week after our interview I was going to be attending a conference/tradeshow and Robbie offered some tips on how to approach it and what to do in certain, inevitable situations. If you're planning on attending in-person events this year, this interview (and his book...
Making a pivot is always challenging. The differences between sales and marketing can make this pivot even more challenging. Alexis Scott breaks down how she made the pivot and what she's learned along the way.Connect with Alexis on LinkedInHer company, WorkspanFollow Winding Road Careers: Website: https://www.windingroadcareers.com/ Instagram: https://www.instagram.com/windingroadcareers/ Linkedin: https://www.linkedin.com/company/winding-road-careers/ Twitter: https://twitter.com/t...
Like many marketers right now, Emily Mireault became a RIF casualty and was suddenly in the market for a new role. After applying to numerous roles in the traditional "spraying and praying" fashion, she decided to do something different. She decided to go all in on using LinkedIn to organically find her next role.Find out what she did and how it worked in this episode of the Winding Road Careers podcast.Connect with Emily on LinkedInFollow Winding Road Careers: Website: https://www.windingro...
Changing jobs and companies is tough. Most of the time, we jump from one right into the other with barely a break. Mallory Lee wanted to change that, so during her interviews, she asked to take a mini-sabbatical between roles- and the companies agreed.She is now the VP of Operations at Nylas, which means she also moved into a completely different type of business. She needed to learn a new customer persona and market, not to mention adjust to working across multiple time zones (she had m...
In this episode of the Winding Road podcast, I welcome Ryan Gunn, a senior marketing operations consultant at Aptitude 8, a consultancy focused on marketing automation and HubSpot. Ryan reflects on his whirlwind first three months on the job, discussing the combination of learning a lot and feeling like an imposter among the highly knowledgeable team at Aptitude.We talk about:Marketing automationHubSpotMarketing operationsRevenue operationsSolutions architectureImposter syndromeLearning...
Welcome to this week's episode of the Winding Road Podcast; today’s guest is Jenny Blake.We say hello to Jenny again to talk about serendipity because our last conversation got caught short (listen to Ep_41); we chat about what we think serendipity is, how it works, and how we can open ourselves to it.Jenny Blake is an author and podcaster who loves helping people move from friction to flow through smarter systems powered by Delightfully Tiny Teams. She just launched her award-winning third b...
If you have a non-linear career path, you're all but guaranteeing that you're throwing your resume down a black hole when you apply to jobs and lead with your resume. In this episode, I give you the framework to never have to do this again.Topics discussed:I made a promise to myself that if I had to look for another job, for whatever reason, I was not going to find it leading with my resume.Find a way for people to talk about you when you're not in the room.People don't buy what you do; ...
Welcome to this week's episode of the Winding Road Podcast; today’s guest is Dorie Clark.Dorie has been named one of the Top 50 business thinkers in the world by Thinkers50. She is a keynote speaker and teaches executive education at Duke University. She is also the Wall Street Journal bestselling author of The Long Game, Entrepreneurial You, Reinventing You and Stand Out, named the #1 Leadership Book of the year by Inc. magazine. A former presidential campaign spokeswoman, she frequentl...
In today's podcast, we chat with Evan Dunn Director of Growth Marketing at Syncari.From social work to writing poetry and creative writing to marketing Evan has had a unique career journey . Evan believes in creating conversations that grow revenue.Topics discussed:A family journalMarketing copywriting ….and poetry?Raising over $400,000 in Kickstarter funds, Growing over 50,000 followers on twitterWhat is happening at Twitter?How active are you on LinkedIn?Could you see really quick resu...
In this week's episode, I chat with Stacey Danheiser who pivoted from marketing within Fortune 500 companies to building and running her own company. This episode is like free mentoring and is a must listen for new and experienced marketers alike- especially if you’re an early-career marketer.She provides some insight that will help marketers navigate how marketing works within their companies and how to be persuasive to get more done and become an internal linchpin. Stacy is the fo...
In early 2021, Heather took a Director of Marketing role at a startup only to find herself laid off about 60 days later because the company wasn’t ready for marketing.This was the best thing that had ever happened to her because it forced her to reflect on what she enjoyed doing and where she wanted to take her career.She had always been interested in the technology and process side of marketing which made her curious about Marketing Operations (MOps). As she learned more and more and became ...
Do you ever wonder how to keep the momentum going when juggling a day job and a side project? This week, Nathan and Travis share their experiences with this very thing.While working on a contract with the University of Oxford, Nathan has also been developing his side project, Dadversity. He brings invaluable insights about the importance of consistency, especially when it comes to maintaining a digital presence on social media. So, grab a notepad because, in this episode, you’ll learn that sh...
