Men's Health -
What if one of the biggest predictors of men’s overall health was something no one talks about — their sperm?
In this episode, we sit down with Saara Jamieson — scientist, author, and founder of Cool Beans Underwear, the world’s first medical grade underwear designed to improve male fertility and overall wellbeing. After years of infertility and loss, Saara, a former medical researcher, created a simple prototype that kept her husband’s testes cool and supported. Four months later, they conceived naturally.
That kitchen table idea grew into an evidence led medical device now used globally to support fertility, hormonal balance, post operative recovery, athletes, army and more…
Together we dive into:
- The shocking decline in male fertility and testosterone overthe past 50 years — and what’s really behind it
- How testicular heat, lifestyle, and environmental toxinssilently affect sperm quality
- The science behind cooling underwear and why temperature regulation matters for testosterone and reproductive health
- The emotional side of infertility — how couples can reconnect and communicate through the journey
- What to look for in a sperm test and why DNA fragmentation matters
- Practical, everyday steps to improve men’s fertility and long term wellbeing — from reducing plastics to hydration and movement
- The future of men’s health: breaking taboos, starting conversations, and educating the next generation
This conversation isn’t just about fertility — it’s about awareness, prevention, and the small, science backed choices that support hormonal and mental health for years to come.
If you’ve ever thought men’s health is just about testosterone or gym performance, this episode will open your eyes to how deep and interconnected it really is.
Connect with Saara Jamieson
To learn more about Saara’s work and explore her evidence led approach to improving men’s reproductive health and wellbeing, you can find her and Cool Beans here:
Website: coolbeansunderwear.com
Book: Cool Beans Book – One Woman’s Mission to Reclaim Fertility through Men’s Health
Saara:
Cool Beans Underwear:LinkedInInstagramFacebookTikTok
Connect with The Wellness Hood
I’m Montse, your host at The Wellness Hood Podcast. Here, we go beyond quick fixes and surface level advice — diving into meaningful conversations with innovators, practitioners, and thought leaders redefining what true wellbeing looks like. Each episode brings clarity, curiosity, and practical wisdom to help you thrive in body, mind, and purpose.
True health isn’t built overnight — it’s the quiet awareness of the small things we do daily. Whether it’s what we eat, how we rest, or the materials we wear against our skin — every choice is a message to the body. Keep choosing the small steps that make you 1% better every day.